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The Ultimate Guide to International Trademark Classes

When filing a trademark application, the Trademark Office will require that you choose at least one international trademark class to identify the types of products or services that you plan to provide under your mark.  This article will provide a comprehensive list of the 45 different international trademark classes available to you, with a brief … [Read More]

How Long Does it Take to Get a Trademark?

A common question that I frequently get in my trademark law practice is, “How long does it take to get a trademark?”  The answer may surprise you. Generally speaking, it usually takes the United States Patent & Trademark Office about 13-18 months to process a trademark application through to registration.  This may seem like a … [Read More]

Google Files Trademark for ‘Loon’

On January 14, 2013, Google Inc. filed a trademark application with the United States Patent & Trademark Office covering the term “Loon”. As part of their trademark filing, Google stated that they intend to provide “telecommunication services” under this name. Although it is not clear what types of “telecommunication services” Google is referring to in … [Read More]

How Long Does a Trademark Last?

After they have gone through the entire trademark registration process, clients often ask me, “How long does a trademark last?”  The answer is quite simple: It can last forever! Of course, there is a major caveat to this answer.  In order to make your trademark last, you have to maintain it.  There are various filing … [Read More]

Trademark vs Copyright

What is the difference between trademark and copyright?  This question of “trademark vs copyright” is one that I get a lot from prospective clients. This article is meant to address this issue once and for all. The terms “trademark” and “copyright” are often confused by the general public, and sometimes are even used interchangeably. However, … [Read More]

What are the benefits of trademark registration?

Business owners often wonder why they would need to get a trademark for their business, and what the benefits of trademark registration are.  Owning a federal trademark registration on the Principal Register provides several key advantages, including the following: Getting a trademark registered with the U.S. Trademark Office will result in having your trademark appear … [Read More]

What is a Service Mark?

Clients often call me to register a trademark for their business. However, sometimes they need a “service mark” instead of a trademark. Since there is a lot of confusion about the difference between trademarks and service marks, this blog post aims to clear up the question of “What is a service mark?” Definition of a … [Read More]

What is a trademark?

As a trademark attorney, I see a lot of confusion among prospective clients about what is a trademark, and why they would need to get a trademark for their business. This blog post will answer these questions directly. Definition of a Trademark To start with, a trademark is any word, phrase, symbol or design that … [Read More]

How Much Does it Cost to Trademark a Name?

Probably the most common question that I get from prospective clients is: “How much does it cost to trademark a name?”. Here is what can be expected in terms of costs and fees: The Trademark Search Fees The first step of the trademark process is conducting the trademark search, which will make sure that there … [Read More]

SecureYourTrademark Announces Launch of New Website and Continued Growth Into 2013

SecureYourTrademark.com, the preeminent trademark registration law firm in the United States, is pleased to announce the launch of their newly redesigned website. “The aim of the new website is to create a better-performing, and easier-to-navigate website,” said trademark attorney Xavier Morales. The Law Office of Xavier Morales, transacting online as SecureYourTrademark.com, has seen solid growth … [Read More]

Law Office of Xavier Morales Named Top Trademark Firm

Intellectual Property Today™ recently named it’s Top Trademark Firms selections in its 2010 annual report. An annual publication on the trademark industry, the report provides the general business and legal community with insight into overall trademark filing activity, a ranking of leading trademark law firms and companies, and an analysis of overall industry trends. In … [Read More]

Xavier Morales Ranked Top Attorney and Top Firm

The Corporation Service Company recently released the 2010 edition of its Trademark Insider® report. A publication on the trademark industry, the report provides the general business and legal community with insight into overall trademark filing activity, a ranking of leading trademark law firms and companies, and an analysis of overall industry trends. In this issue, Mr. … [Read More]

Trademark Registration Symbols

A lot of clients call me to ask what the difference is between the three trademark symbols, namely, the ™ symbol, the ℠ symbol, and the ® symbol. Here’s a brief explanation of when to appropriately use these symbols. The ™ symbol (called the “trademark symbol”) is used whenever you wish to claim trademark rights … [Read More]

Trademark Registration & Corresponding Domain Names

If you own the trademark registration for a particular term or phrase, does that automatically give you the rights to the corresponding domain name? Not necessarily. When you get a trademark registration, you are ordinarily given trademark rights within your industry. That is, if you are a software manufacturer with a trademark registration for the … [Read More]

Xavier Morales Named Top Trademark Attorney

The Corporation Service Company recently released the Q2-2007 edition of its Trademark Insider® report. A quarterly publication on the trademark industry, the report provides the general business and legal community with insight into overall trademark filing activity, a ranking of leading trademark law firms and companies, and an analysis of overall industry trends. In this … [Read More]