Trademark 101

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How to Make Customer Experience the Focus of Your Marketing Tactics

Customers are the lifeblood of any business, so it makes sense to put them first when you’re marketing. Engaged customers are the key to a creating a stronger brand and increasing your profit margins. These strategies can help you make customer experience the focus of your marketing tactics. Make Marketing Relevant to Buyer Personas   … [Read More]

Trademarking Principles for Tech Start-ups: A Brand Manager’s Guide

Establishing a trademark is important for any business, but the competition is particularly fierce in the tech industry. With competitors fighting over everyday words that have been in use for centuries, it’s no wonder tech start-ups are so eager to snag trademarks. If you’re just starting out, however, applying for trademark registration isn’t your first … [Read More]

How To Register A Trademark in 4 Easy Steps

How To Register A Trademark in 4 Easy Steps If you want to protect your company’s brand and identity, trademark registration is essential. Many companies put off filing an application, because they think the process is too complex, or even unnecessary. It might be an involved process, but it can be broken down into four … [Read More]

Trademark 101: How You Can Lose Your Trademark

Don’t let that trademark certificate fool you. It might declare that you own trademark rights to a logo or name, but you can lose those rights just as easily as you acquired them. A trademark registration certificate from the United States Patent and Trademark Office (USPTO) is really just a single step in the journey … [Read More]

Trademark 101: Next Steps After You Have Registered

Congratulations! You’ve finally received notice that your trademark registration application has been approved by the United States Patent and Trademark Office (USPTO). So what’s next? In the following article, we’ll discuss what steps you need to take now that your trademark has officially been registered. Add The Trademark Registration Symbol One of the first steps … [Read More]

Trademark 101: Where To Start

For many business owners, the idea of registering a trademark can be a bit intimidating. In the article below, we’ll provide some basic information about trademarks, explain the benefits of registering a trademark, outline what the first steps are that you need to take in order to get started, and provide a few resources that … [Read More]

Trademark 101: Monitoring Strategies You Can Implement

Trademarks are an important part of protecting your intellectual property, strengthening the legal position of your brand, and carving out a chunk of a market in which you can make a profit unhindered by competition trying to ride your coattails.  However, trademarks are not a set-it and forget-it solution.  Trademark enforcement requires constant monitoring in … [Read More]

7 Mistakes to Avoid When Registering a Trademark

The trademark registration process is not necessarily a complex one. At the same time, it is not an easy one. Many laws and requirements stand between you and a registered trademark. The United States Patent and Trademark Office (USPTO) takes trademark laws very seriously. It may reject your application for something that to you seems … [Read More]

Your Trademark Registration Checklist: How to Get Started

The trademark registration process is not necessarily a difficult one. It can, however, prove exhausting. From the time you file an application it takes about 10 months to receive approval–if everything goes smoothly. If you make a single mistake on your application, the registration process could take longer than a year. Since the United States … [Read More]

Trademark 101: How To Choose a Trademark Attorney

Let us start with the obvious question: should you hire a trademark attorney? Absolutely. Hiring a trademark attorney is a smart move — one that pays for itself in the long run. A licensed trademark attorney offers you an invaluable range of services. For instance, an attorney can help you choose a strong mark to … [Read More]