Trademark Disputes

“Honest” Trademarking: Jessica Alba versus Mommy Blogger

Trademark disputes are inevitable. Every year, the United States Patent & Trademark Office (USPTO) processes hundreds of thousands of trademarks applications. The fact that the country isn’t currently engulfed in an epidemic of legal trademark disputes is a testament to how efficient the application screening process at the Trademark Office is. Contrary to popular belief, … [Read More]

Taking on the Gap: One Retailer’s Trademark Dispute

On the face of it, the rules behind the use and protection of a trademark are obvious. Once a trademark is registered, other companies are prevented from using it as part of their branding, corporate, or marketing strategies. But it doesn’t always work out that way. The truth is that trademark laws can be complicated. … [Read More]

History’s Biggest Trademark Disputes

As of August 2013, the United States Patent and Trademark Office (USPTO) had more than 1.8 million active trademark registrations. That’s an impressive number, given that each of these marks is unique. But the increased number of marks also creates a problem. With so many companies trying to protect their identities, the risk of trademark … [Read More]