Trademark Information

Trademark Renewal: The Definitive Guide

The trademark renewal process is fairly straightforward and relatively easy to navigate. Once you have conducted a trademark search and registered your trademark with the United States Patent & Trademark Office, you will be required to renew your trademark in order to maintain your federal trademark rights. Failure to renew your trademark will result in … [Read More]

Will I Forfeit My Trademark If I Don’t Police Infringement?

With all the time and money that you’ve invested in establishing and registering your trademark, imagine how devastating it would be to have a competitor use your mark with the law’s blessing. If you fail to adequately police infringement, that is exactly what could happen. Registering your mark is a necessary (but not wholly sufficient) … [Read More]

Trademark Disputes: Examining Two Separate Lawsuits Over Angry Birds

Most people know how to play Angry Birds, the slingshot-themed video game by a Finnish company called Rovio. It isn’t so well-known, however, that Angry Birds has been the focus of some significant trademark disputes since its 2006 inception. Here are two of the most notable cases. Adams vs. Hartz Image via Flickr The person … [Read More]

How to Prevent Major Corporations from Stealing Your Trademark

If anyone can attest to the nightmare of waging a trademark battle against a corporate giant, it’s Amy Brooks, a Rochester-based entrepreneur. Ms. Brooks is the proprietor of Bubbles by Brooks, a distributor of therapeutic soaps for cancer patients. After surviving cancer treatment herself, Brooks began handcrafting skin care and soap products that minimize irritation … [Read More]

Trademark Disputes: LucasFilm Versus Empire Strikes Bock Beer

Recently, Disney-owned Lucasfilm filed an opposition trademark dispute against New York-based Empire Brewing Company for the company’s latest bottled brew, named “Strikes Bock.” Obviously, it’s not difficult to see where this is going. It’s “Empire Strikes Bock” beer, which is similar to George Lucas’ wildly popular 1980 film, “The Empire Strikes Back.” Now, Disney’s behemoth litigation … [Read More]

Branding Yourself: Why Freelancers Need a Personal Brand

Freelancers are rapidly taking over a major segment of the American economy. The idea of working in the office from 9 to 5 is giving way to flexible employment opportunities where individuals are free to shape their own schedules and pick their projects. The heady freedom isn’t exclusive to freelancers, though. Employers can now handpick writers, … [Read More]

Trademarks for Musicians: 5 Things to Know

Music is art, but if you want to make money at it, you’ll need to view your musical career as a business, too. If you’re in a band, one of the most important things you can do for the group is trademark your name. Here are five things musicians need to know about the “art” … [Read More]

How Trademarks Protect Brand Identity

Think of all you’ve invested in building your brand identity. You’ve carefully crafted a brand identity that appeals to customers and sets you apart from competitors. You have poured money and time into delivering superlative products or services that cement your reputation for quality. You have also probably thought long and hard about selecting the … [Read More]

Restaurant Trademarks: A Brief Breakdown

Opening a new restaurant can be akin to descending into madness. On your restaurant launch list, there’s probably a million things to do, and registering a trademark for your business might not be at the top. After all, there are many other things to worry about, and chief among them will be working to get everything running … [Read More]

8 Tips to Monetize (and Protect) Your Intellectual Property

Until recently, companies primarily used intellectual property (IP)—-trademarks, copyright, patents, and other types of intangible assets protected by law—-defensively and followed the traditional sequence of inventing, developing, manufacturing, marketing, and selling an invention. Also known as the “transactional approach,” this model characterized IP as a bargain: businesses conceded the public’s eventual unencumbered right to produce … [Read More]

What Trademarks Mean for the Global Tourism Industry

Global tourism as an industry has always been closely interconnected with brand identity and, thus, trademarks. Using a combination of logos, iconic imagery, slogans, and consistent messaging, today’s global hotspots set themselves apart from the pack by constructing a coherent identity to drive visitors’ experiences. When you think of Orlando, Florida, what pops into your head? Probably … [Read More]

How To Conduct a Trademark Search

It happens so often. A client will come to me with a name ready for a trademark application. “Can you help me file this?” they ask. Of course I can. But there’s always a question I have to ask first. “Have you searched to make sure that this mark isn’t confusingly similar to an existing … [Read More]

Common Misconceptions About Trademarking a Name

When it comes to trademarking a name, the only stupid questions are the ones that you don’t ask. Unfortunately, this is something far too few business owners are willing to acknowledge. Every year, thousands of entrepreneurs try to navigate the trademarking process using only their intuition and every year just as many entrepreneurs have their … [Read More]

10 Ridiculous Sports Quotes You Never Knew Were Trademarked

Pat Riley has another chance at success 25 years later. In the 1988-1989 NBA season his Los Angeles Lakers sought their third-straight NBA Championship. Lakers players and fans used the motto THREE-PEAT, and it caught on. The Lakers fell short, losing in the finals to the Pistons. But Riley came away a winner. His company, … [Read More]

The Complete List of Trademark Office Actions and Correspondence

At any point after filing a trademark application you might receive correspondence from the U.S. Patent and Trademark Office (USPTO). In some cases this might be an Office Action, which can delay the application process. Others are standard to certain types of applications. After receiving any of these notices, you the applicant will likely have … [Read More]