Trademark Logo

How to Trademark a Logo

One of the common questions I get from potential clients revolves around how to trademark a logo. When a small business is launching, taking the time to ensure your logo doesn’t infringe on someone else’s trademark is an important step. How important is it for a business to trademark its logo? Consider the case of … [Read More]

thank you note

5 Ways to Surprise and Delight Customers

Customer service is highly competitive, and today’s successful companies need to be supremely creative to make an impression. Surprise, delight, and impress your customers with these extra touches that go beyond the expected. Welcome New Customers with a Personal Touch Image by Flickr There’s no longer any novelty in a canned email where you plug … [Read More]