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5 Ways to Surprise and Delight Customers

Customer service is highly competitive, and today’s successful companies need to be supremely creative to make an impression. Surprise, delight, and impress your customers with these extra touches that go beyond the expected. Welcome New Customers with a Personal Touch Image by Flickr There’s no longer any novelty in a canned email where you plug … [Read More]

Lock Down Your Logo: The 3 Essential Steps of Designing a Trademark-Friendly Company Logo

Your logo is the most powerful marketing weapon in a small business’s arsenal. It represents everything your brand stands for and wordlessly describes what it is exactly that your company does. It gives a face to your brand and provides your customers and partners with a flag to rally around. A good logo distinguishes you … [Read More]

How to Trademark a Logo for Your Small Business

How important is it for a business to trademark its logo? Consider the case of Coca-Cola, one of the most visible brands in the world. Sold in over 200 countries, Coca-Cola is such a successful company that it can survive almost anything. If you were to burn down half of its manufacturing plants, the company … [Read More]