Just how many registered trademarks are there in the United States? According to the World Intellectual Property Organization (WIPO), there are more than 600,000 — and that’s as of 2012. With tens of thousands of trademark applications between then and now, the number could reach as high as 700,000 in 2014.

We could spend time discussing what this means for you and your business. How much harder is it to register a trademark now, with so many trademarks already registered? But today we’ll try for something different.

There are many ways you can look at the current lot of trademark registrations. Today we present one that’s more fun than anything: the Periodic Table of Noteworthy Trademarks. As it turns out, there are famous trademarks that cover most of the actual Periodic Table of Elements. Well, except for some of the higher numbered ones. Turns out there just aren’t that many registered trademarks that start with Uu. Then there’s Rhodium. That one stumped us, too.

Periodic Table of Famous Trademarks

Make sure to click on the image above to get all the detail. You can zoom in and see each of the trademarks up close, including many famous trademark logos.

The hardest one to find? Almost certainly Lu – Lutetium – for which we used Lufthansa Airlines. If we hadn’t found that, it might have joined Rhodium as one of the rare blanks. Speaking of, if you have any ideas for Rhodium, tweet us – @SecureTrademark and let us know. The same goes for the Uu elements, but we have little faith we’ll find anything there.

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