The History of the Coca-Cola Logo
The color red and the scripted word Coca-Cola are worldwide symbols of refreshment and fun. The simple typeface, bright colors and consistency over time have …
The History of the Nike Logo
The Nike logo, known as “the Swoosh,” is one of the most recognized graphics in the world. This simple, powerful design has graced the company’s …
The History of the Fruit of the Loom Logo
Fruit of the Loom is has been around for over 200 years, and it owns one of the oldest trademarks in US history. The company …
The History of the Burger King Logo
Burger King has long battled its chief rival McDonald’s for world burger dominance. Now in the second spot behind the Golden Arches, the chain has …
The History of the Microsoft Logo
Microsoft’s logo has gone through many changes, and each has reflected the shifting priorities of the famous software giant. A rapidly changing industry called for …
Your Trademark Application is Filed: Now What?
As Tom Petty sang, the waiting is the hardest part. After you put time, effort, and money into filing your trademark application you want to …
Trademark License Agreements Explained
Imagine you own a t-shirt manufacturing company called Bob’s Snazzy Shirts. You’ve worked hard to make Bob’s the region’s leading producer of t-shirts. After years …
The History of the Columbia Pictures Logo
Next to the Statue of Liberty, the woman in the Columbia logo is the most recognizable statue in the US. The gorgeous painting depicts a …
The History of the Amazon Logo
Amazon is one of the biggest companies in the world. One of the so-called Big Four of Technology, the massive online retailer has annual sales …
The History of the NBC Logo
The National Broadcasting Company (NBC) is known for its peacock logo and its three-note chime. When you hear that sound and see that colorful bird, …
The History of the McDonalds Logo
When you see golden arches, you probably think of McDonald’s. These golden double arches are among the most recognized symbols in the world. They point …
The History of the NASA Logo
The NASA logo has gone through several changes. In fact, one of its designs came back after decades of retirement. Two of its best-known logos, …
Trademark Disputes: Starbucks v. Charbucks
Justice is blind, at least theoretically. Frequently we see big-guy versus little-guy cases end overwhelmingly in favor of the big-guy due to sophisticated legal tactics …
How to Trademark a Logo
One of the common questions I get from potential clients revolves around how to trademark a logo. When a small business is launching, taking the …
How Long Does it Take to Get a Trademark?
In Short: As soon as you start using your mark in commerce, you establish what is known as “Common Law Trademark Rights.” But in total, …
How to Protect Your Registered Trademark
When you register a trademark, you gain legal protection for your intellectual property. Without a registered trademark, competitors and other evildoers could use your brand …