The History of the Amazon Logo
Amazon is one of the biggest companies in the world. One of the so-called Big Four of Technology, the massive online retailer has annual sales …
The History of the NBC Logo
The National Broadcasting Company (NBC) is known for its peacock logo and its three-note chime. When you hear that sound and see that colorful bird, …
The History of the McDonalds Logo
When you see golden arches, you probably think of McDonald’s. These golden double arches are among the most recognized symbols in the world. They point …
The History of the NASA Logo
The NASA logo has gone through several changes. In fact, one of its designs came back after decades of retirement. Two of its best-known logos, …
Trademark Disputes: Starbucks v. Charbucks
Justice is blind, at least theoretically. Frequently we see big-guy versus little-guy cases end overwhelmingly in favor of the big-guy due to sophisticated legal tactics …
How to Trademark a Logo
One of the common questions I get from potential clients revolves around how to trademark a logo. When a small business is launching, taking the …
How Long Does it Take to Get a Trademark?
In Short: As soon as you start using your mark in commerce, you establish what is known as “Common Law Trademark Rights.” But in total, …
How to Protect Your Registered Trademark
When you register a trademark, you gain legal protection for your intellectual property. Without a registered trademark, competitors and other evildoers could use your brand …
Should You Trademark Your Blog Name?
A question I hear more and more frequently: “Should you trademark your blog name?” There are a few ways of thinking about this question. Think …
How Much Does it Cost to Trademark a Name?
Probably the most common question that I get from prospective clients is: “How much does it cost to trademark a name?” At the Law Office …
Taylor Swift Trademarks
Taylor Swift exploded into national attention when her debut country music album reached the top 5 on the Billboard list in 2006. She has released …
Trademarked Slogans: Where’s the beef?
The phrase, “Where’s the beef?” has become an indelible part of our culture. It has appeared in TV shows, popular songs, games and even a …
Trademarked Slogan: Think Different
Although Apple no longer says, “Think different,” the deliberately ungrammatical slogan is an important part of the company’s history. It created the image of rebelliousness …
Trademarked Slogans: Just Do It
Nike shoes take their name from the Greek goddess of victory. It’s a fitting symbol for one of the world’s biggest seller of athletic shoes. …
Trademarked Slogans: The Breakfast of Champions
There are many memorable breakfast cereal slogans, from “They’re grrreat” to “Silly rabbit, Trix are for kids,” but few have reigned as long as the …
The Trademark Attorney Process
To protect your brand, one of the first things that you should do is to trademark your logo, slogan, and/or name. You can do this …