The History of the Pepsi Logo
During 1893, a pharmacist created a unique beverage that featured a refreshing flavor and many natural ingredients. Caleb Bradham formulated a drink that contained lemon …
The History of the Apple Logo
Whether you have a Mac, iPhone or tablet, you are probably familiar with Apple products. Apple is one of the most famous technology companies in …
Do I Need a Trademark Attorney?
When applying for a federal trademark, you do not, repeat, do not need an attorney. The U.S. Trademark Electronic Search System (TESS) is freely available …
The History of the Ford Logo
The Ford Motor Cars logo is one of the most iconic corporate symbols in the world, right up there with the Coca-Cola logo and McDonald’s …
The History of the Starbucks Logo
When people see the Starbucks logo, they often think of a hot cup of coffee, a pastry or two, or an iced beverage that’s full …
Developing Your Trademark Enforcement Plan
Once your trademark is registered with the United States Patent and Trademark Office (USPTO), it is vitally important to take action against any potentially infringing …
How Long Does it Take to Get a Trademark?
In Short: As soon as you start using your mark in commerce, you establish what is known as “Common Law Trademark Rights.” But in total, …
Can You Register a Descriptive Trademark?
When you apply for a trademark, you want your mark to be as strong as possible. Having a strong and unique mark can make it …
How Trademarks Protect Brand Identity
Think of all you’ve invested in building your brand. You’ve carefully crafted a brand identity that appeals to customers and sets you apart from competitors. …
Why Craft Breweries Should Always Trademark Their Beer Lines
In the last 20 years the U.S. craft brewing industry has grown nearly fivefold. Every year hundreds of new craft breweries join the fray, giving …
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Intent-To-Use Trademark Applications
Clients often ask if it’s possible to file a trademark application if they have not yet started doing business under the proposed trademark name. The …
Do I Need to Trademark My Business Name?
All businesses benefit from trademark registration. However, does it follow that all businesses should trademark their names? In many instances yes, companies should trademark their names …
How To Obtain Trademark Rights
A business can obtain trademark rights in two primary ways. 1. By applying for a federal trademark registration. 2. By establishing a common law trademark, …
Trademark Monitoring Strategies You Can Implement
Trademarks are an important part of protecting your intellectual property, strengthening the legal position of your brand, and carving out a chunk of a market …
Considerations Before Registering a Dead Trademark
Entrepreneurs spend a lot of time trying to find the right marks to use for their businesses. Registering trademarks can help businesses to establish their …
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Small Business Owners: Why You Need a Trademark Attorney
Unfortunately, many small business owners fail to take the time to determine whether the name they have chosen for their product or business is actually …
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