How Long Does it Take to Get a Trademark?

A common question that I frequently get in my trademark law practice is, “How long does it take to get a trademark?”  The answer may surprise you. If you add up the initial 4-6 months to review the application, the 6 months for the response to the Office Action, the 3 months for the publication … [Read More]

Dozens of Chinese Companies Attempt to Trademark “Ivanka”

Over the last few months in China, more than 250 trademark applications have been submitted for various uses of “Ivanka”. These range from diet pills to underwear and sanitary products, as companies look to cash in on the popularity of the First Daughter. These companies range from alcohol retailers to supplement manufacturers to makers of feminine … [Read More]

Patriots File to Trademark ‘Blitz for Six’

After winning their fifth Super Bowl in a shocking comeback, the New England Patriots have moved to trademark ‘Blitz for Six’. That’s according to’s Darren Rovell, who writes that the Pats filed for the trademark just two days after their improbable comeback victory in Super Bowl LI. The team is hoping to use the … [Read More]

The Battle Over “Kylie” is Over

The legal battle over trademarking “Kylie” looks to have come to a close recently, as Kylie Minogue drops her opposition. Kylie vs Kylie If you’re not familiar with the two celebrities, Kylie Jenner (first two slides below) is the younger sister of Kim Kardashian. Kylie Minogue (latter two slides below) is an Australian singer, songwriter, … [Read More]

President Trump Files for Trademark on 2020 Campaign Slogan

The legal team for President Trump has applied for trademark protection for the phrase that is set to be the 2020 reelection slogan. The phrase was first made public during an interview with The Washington Post. Halfway through his interview with The Washington Post, Trump shared a bit of news: He already has decided on his … [Read More]

UFC Champion “The Notorious” Conor McGregor Seeks Trademarks

The reigning UFC Lightweight Champion and former UFC Featherweight Champion, Conor Anthony McGregor, is seeking trademark protection for both “Conor McGregor”, as well as his nickname, “The Notorious.” These trademarks are not expected to change the current license deal McGregor has with Reebok, who currently sells branded apparel using McGregor’s name and nickname. According to … [Read More]

The L.A. Chargers are Facing a Trademark Challenge Already

The L.A. Chargers are off to a bit of a tough start, with backlash from fans since the announcement of the move from San Diego, followed by ridicule of their new logo, and now a challenge to their trademark application from the L.A. Gear company. If you don’t remember L.A. Gear, they’re the sneaker company that … [Read More]

Darryl “DMC” McDaniels Files Trademark Infringement Suit

Darryl “DMC” McDaniels, one of the founders of Run-DMC, the iconic 80’s hip-hop group, has filed a $50M trademark infringement lawsuit against retail giants, including Amazon and Wal-Mart. The suit, filed on December 29th, 2016 in the New York Southern District Court, alleges that the retailers are guilty of damaging the iconic Run-DMC brand through … [Read More]

Trademark Roundup – Week of Dec 11

This week’s roundup includes news on Donald Trump, the Kardashians, and Michael Jordan. Donald Trump owns lucrative trademarks for ‘Central Park,’ ‘Fifth Avenue’ The President-elect is the owner of several high profile trademarks, including Central Park and Fifth Avenue. In 1991, when crime was high in New York City and public opinion of Central Park … [Read More]

Trademark Roundup – Week of Dec 4

This week’s roundup includes news on a concept truck, a soccer team, and an upstate NY brewery. GM Files Trademark Application for Cheyenne GM has filed a trademark for the Silverado Cheyenne, raising the hopes of many fans of the beefed up concept truck. The Chevrolet Silverado Cheyenne concept vehicle to be unveiled at the … [Read More]

Trademark Roundup – Week of Nov 27

This week’s roundup includes news on a Kardahian, Instagram, and the WWE. Kylie Jenner Files Trademark for Kylighter It looks like one of the young Kardahians will continue their empire building with more upcoming cosmetics Upon browsing the United States Patent and Trademark Office website recently (as a beauty editor who is interested in launching … [Read More]

Trademark Roundup – Week of Nov 20

This week’s roundup includes news on a famous rapper, the latest Mac laptop, and an NBA star. Snoop Dogg and Toronto Maple Leafs Battle Over “Leafs” Trademark A case with the TTAB will decide if Snoop Dogg’s “Leafs” line infringes on the Maple Leaf’s trademarks. Rapper and entrepreneur Snoop Dogg is facing a trademark showdown … [Read More]

Trademark Roundup – Week of Nov 13

This week’s roundup includes news on Adidas, an upcoming video game, and a classic toy from a time before video games. Adidas Files Claim Against FC Barcelona’s Seven-Stripe Trademark Are seven stripes too similar to three? Adidas seems to think so, based on its opposition to the designs for the FC Barcelona team. Adidas has … [Read More]

Trademark Roundup – Week of Nov 6

This week’s roundup includes news on an upcoming cell phone, more issues between breweries, and the band Boston. Galaxy S8 trademark filing suggests AI assistant named Bixby After all the issues surrounding the S7, rumors about the S8 have been coming quickly. Recently, a trademark filing may have tipped the name of the new assistant. … [Read More]

Trademark Roundup – Week of Oct 30

This week’s roundup includes news on a law school, Donald Trump, and a large mural in Waco, TX. Law school in trademark fight will change its name again The Houston College of Law recently changed it’s name, and will be doing so again in the coming weeks. Houston College of Law, formerly known as South … [Read More]