Yes, you can trademark a hashtag so long as you are providing a product or service to the general public associated with that hashtag. You can use a hashtag as a brand name or slogan for your product or service, in much the same way that any other name or phrase or combination of words can be used to brand a product or service.

In order to register a trademark for a hashtag, you must demonstrate to the United States Patent and Trademark Office that you are using that hashtag to promote or sell your products or services.

Trademarking a hashtag will not prevent people from using it on Twitter. It is important to keep in mind that others may use the Twitter hashtag, and a trademark will not give you legal recourse if someone uses it in a way that you disagree with. Trademark protection serves to prevent companies and service providers within the same industry from using your hashtag to compete with you. While Twitter does respond to trademark violations, they only do so when one party is using another party’s trademark to mislead consumers.

Large companies like Coca-Cola have already registered twitter hashtags as trademarks, specifically #cokecanpics and #smilewithacoke. Pepsi also recently launched a campaign around a hashtag they’ve trademarked, #sayitwithpepsi

If you would like to discuss trademarking Twitter hashtags, or hashtags for other social media sites, contact us today and speak to the top trademark attorney in the US.

Last Updated: 3/1/2017

Feedback from Clients

When I decided to file a trademark for my new company I called several attorneys in my hometown to obtain some pricing information. I received quotes starting at $1500 all the way up to $2500 for one trademark registration. Being a small start up company I desired professional legal services at a decent price. I went online and found secureyourtrademark.com. I did some research on the company and found that the owner, Xavier Morales is registered with the State Bar of Texas. He earned his undergraduate degree from Stanford and his Juris Doctor from Harvard. I was very impressed with his education so I decided to give him a call. Xavier was very kind and took the time to answer every question that I had. After our initial conversation I was sold and decided to obtain his counsel. Throughout the process Xavier kept me updated and promptly responded to any additional questions that I had. I am very pleased with the entire process and I would highly recommend his services!
Brandon Miller
Owner, Break Summit

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