Can I Trademark My Likeness?

Yes, you can trademark your likeness provided that you use it to brand your goods or services.

This information was provided by our founding attorney, Xavier Morales, Esq. 

You can trademark your likeness in the same way that you can trademark your own name, as your likeness can be utilized to distinguish associated products and build a particular brand. If your desire is to build a brand associated with your likeness, you should not have too much difficulty securing that trademark.

You cannot trademark your likeness just to prevent its use without your express permission; there must be a commercial activity associated with your likeness in order for you to register for a trademark. The United States Patent and Trademark Office will not register a trademark simply for the sake of registration.

If you wish to prevent the unauthorized use of your name and likeness, there are other methods that are available; you should consult with an attorney to determine which one would be the best.

Further Reading:

The Trademarking Process

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Xavier Morales, Esq.

About the Author

Xavier Morales, Esq.

Mr. Morales founded his trademark law practice in January 2007 with the goal of providing intellectual property expertise to entrepreneurs and businesses around the country. Since then, he has filed more than 6,000 trademarks with the USPTO. You can learn more about Xavier here.

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Contact

Law Office of Xavier Morales
P.O. Box 6510
San AntonioTX 78209

office: 1-866-618-2517
fax: 1-866-639-4889