Can I Trademark Myself?

Yes, you can trademark yourself, as long as you are in connection with your products or services.

It is possible for an individual to trademark an image of themselves as a product’s logo. In order to do so, you will have to demonstrate to the United States Patent and Trademark Office that you are using that logo to identify your products and services from a competing entity’s products. Another option would be to trademark your name as the product’s brand name. If you already have a specific and distinct name for your product, you should consider incorporating your name into the product’s slogan as that too can be trademarked.

Trademarking yourself will not allow you additional legal recourse against people or entities that use your name or likeness. Trademarks do not protect private citizens from mention, nor will they provide you with additional leverage should someone slander you as a private citizen. Trademarks only protect the identifying aspects of a product or service line.

The Process for Trademarking


About the author
Xavier Morales, Esq.
Xavier Morales, Esq.
Founder, Law Office of Xavier Morales
Mr. Morales founded this trademark law practice in January 2007 with the goal of providing intellectual property expertise to entrepreneurs and businesses around the country. Since then, he has filed more than 6,000 trademarks with the USPTO. You can learn more about Xavier here.

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