Burberry is one of the longest-running fashion brands globally; the brand was established in the 1850s by Thomas Burberry, who wanted to create a luxury brand offering clothing that could withstand British weather. The outdoor-wear of the era was uncomfortable and unflattering. In 1888 Gabardine, the breathable yet durable fabric was patented by Burberry Dr. Nansen, an explorer of the Arctic and Nobel prize winner, who supported Burberry’s fashionable yet protective clothing. Other explorers, hot air balloon pilots, and expedition leaders supported Burberry.
As a luxury fashion house with an extensive legacy, the unmatched functionality of Burberry products demonstrates their unshakeable presence within the fashion industry. Burberry patented the predecessor of the trench coat in 1912; the Tielocken jacket had a single belt and buckle with a long silhouette. The trench coat was invented during WW1 to fulfill the need for British troops to have functional and weatherproof uniform jackets. Burberry experienced tremendous success when branching out into cosmetics and other related areas.
Popular Burberry trademarks
With almost 200 years in the industry, the Burberry brand has amassed an impressive collection of trademarks. We’ll take a look at some of the most distinctive registered trademarks owned by Burberry.
Burberry
Burberry’s brand name has been a registered trademark in the USA since 1929. The wordmark applies to the following category:
- Coats, topcoats for men, women, and children
- Riding clothing for women and girls
- Waistcoats for men, women, and children
- Furniture and homeware such as mirrors and picture frames
- Overalls for men
- Skirts for outerwear
- Fur coats and fur jackets
- Fitted furniture coverings
- Helmets for men, women, and children
- Stockings and socks
- Leather slippers and shoes
Burberry Hero
Burberry Hero is a famous perfume, perhaps best known for the recent commercial featuring upcoming screen legend Adam Driver. The trademark registration for Hero was first filed in 1988 and expanded in 2020. The trademark covers the following categories:
- Men’s cologne and aftershaves
- Essential oils and deodorants
- Bath and shower gel
- Cosmetic body care preparations
- Shaving products
- Beard care products
TB logo
The new logo, featured mainly on handbags and purses, consists of intertwined T and B in the center of a diamond-shaped figure. The trademark was filed in 2020 and covered the following categories:
- Leather and pleather bags, including handbags, shoulder bags, tote bags, holdalls, travel bags, and overnight bags
- Non-fungible tokens (NFTs) or other digital tokens used in blockchain technology; downloadable digital graphics
- Homewares
- Luggage including trunks, valises, suitcases, and travel bags
- Baby bags and baby carrying accessories
- Clothing for pets
- Horse blankets
- Animal bedding
- Leather boots and shoes
- Clothing, which includes coats, rainwear, and capes
- Boxer shorts, loungewear, and underwear
- Tank tops
- Dresses
- Waistcoats
- Belts and accessories
Read more on trademarking logos
Burberry plaid pattern
The Burberry plaid pattern began as a simple lining for Burberry’s coats. It would become a crucial part of the brand’s distinctiveness and is now seen on handbags, scarves, shoes, and more. The designed colors are a feature of the mark, and the colors and shades of colors are tan, brown, black, white, red, dark grey, medium grey, and light grey. Burberry’s distinctive check pattern has several variations, sometimes called Burberry Check. After its first use in 1924, the Burberry check trademark was registered in the following categories:
- Coats, topcoats, jackets
- Retail store services in clothing, accessories, shoes, luggage, leather goods, and fragrances
- Perfumes and body lotions
- Aftershave
- Cosmetics and beauty products
- Leather purses, wallets, and handbags
- Luggage and travel bags
- Watches, bracelets, and their parts
- Trousers, slacks, waistcoats, skirts, capes
- Hats, bonnets, berets, scarves, and blouses
The Kensington
The Kensington’s luxurious Burberry trench coat features a classic Burberry design with the trademark tartan lining the coat. In 2011, Burberry trademarked the name in this category:
- Articles of outerwear such as coats and jackets
Art of the Trench
‘Art of the Trench’ is an advertising slogan used on social media and their website for their trenchcoat range. Burberry trademarked Art of the Trench in 2010, and it applies to the following categories:
- Clothing, including shirts, trousers, underwear, loungewear, accessories, scarves, shawls, socks, and hosiery
- Promoting goods and services by issuing loyalty cards, incentive programs, and other related services
- Providing services in business management and administration
- Tailoring
- Data processing and online advertising
- Telecommunication transmissions, including bulletin boards, online chat rooms, and messages among users in the field of fashion and luxury living
Burberry London, England
Burberry registered ‘Burberry London, England’ as a character mark in 2017. It’s usually seen on their website and other marketing material. The filing applies to the following categories:
- Non-medicated hygiene products, including perfumes
- Essential oils and cosmetics
- Skincare
- Toothpaste and dental hygiene products
- Haircare products such as gel, sprays, shampoo, and conditioner
- Aftershave and shaving preparations
- Room fragrances
- Candles
- Sunglasses and spectacles, including cases to carry them
- Hot water bottle covers
- Watches, clocks, and parts
- Articles made of precious metals such as jewelry and cufflinks
- Keyrings and keyholders
- Moneyboxes
- Writing paper and paper articles, including handkerchiefs, drawer liners, and tissues
- Catalogs featuring clothing, handbags, and other luxury items
- Address books and birthday books
- Stationery such as pens, pencils, and stationery sets
- Notebooks, folders, ring binders, and paper ribbons
- Passport covers
- Luggage including suitcases, trunks, and wheeled bags
- Manicure sets and their cases
- Furniture and homewares such as mirrors and picture frames
- Home accessories, including cushions and clothes hangers
- Glassware and crystalware, including glasses, decanters, flasks, ornaments made of crystal
- Earthenware containers
- Candleholders and decorative cases
- Candlesticks
- Blankets including throws, travel rugs, bed linens, and table linens
- Carpets and rugs
- Clothing for men, women, and children
- Toys and board games
Knight logo
The mark, registered in 2010, consists of a standing knight in armor holding a pole with a banner in one hand and a shield with the letter “B.” It is most often used for their baby ranges and applies to the following categories:
- Bath and shower products
- Perfumes
- Dental hygiene
- Haircare
- Baby body balm and massage oil
- Christening spoons for household purposes
- Infant feeding bottles and teats
- Strollers, prams, and accessories such as weather shields, umbrellas, and cupholders
- Jewelry made of precious metal and imitations of it
- Bags, including athletic and sports bags, travel bags, and small bags such as wallets and purses
- Table or kitchen utensils, including crockery, cutlery, dishware, and kitchen accessories
- Baby hygiene products such as hairbrushes and portable bathtubs
- Textiles such as bed blankets, bed covers, and linens
- Curtains
- Towels and placemats
- Clothing, baby layettes for clothing
- Toys, including dolls, teddy bears, stuffed toys, and clothing for toys
- Retail and wholesale store services featuring all of the above
Wrapping up
Trademark infringement is a serious issue that can cost you millions, if not billions, in damage to your intellectual property. Trademark rights guarantee proper protection. Burberry has around 70 trademarks registered with the USPTO, making for a valuable base for protecting their ten billion-dollar fortune.
