Xavier Morales On October 21, 2026, backup dancers in look-alike blue-and-white uniforms joined My Chemical Romance at the Hollywood Bowl and picked up prop rifles for a staged firefight. Five days later, the company behind the Dallas Cowboys Cheerleaders asked a Texas court to keep that look off the stage. The Hollywood Bowl Costumes Prompt a Trademark … Read more
In 1903, Ford Motor Company’s first emblem crowded the company name inside ornate decoration. By December 1927, when Ford introduced the 1928 Model A, the badge had narrowed to flowing script inside a blue oval, a pairing Ford has redrawn several times since without abandoning it. 1903: An Ornate Beginning Henry Ford and 12 others … Read more
Rivian has asked the USPTO to block RAVAN, a name proposed for software and hardware used in autonomous vehicles and robotic systems. Its intellectual property company argues that the name could make buyers believe the technology comes from, or is connected to, Rivian. Rivian Targets RAVAN’s Vehicle and Robotics Technology On October 14, 2026, Rivian … Read more
Apple’s name, a curved Swoosh, and NBC’s chimes point customers toward very different businesses. The Swoosh carries no letters at all, yet the bare design earned its own federal registration on January 22, 1974, covering athletic shoes and uniforms. Famous Names, Logos, and Slogans A trademark tells buyers who stands behind a product or service, … Read more
Sara Landry’s name sits on hard-techno releases, and HEKATE Records is the label she built to put out her music and work by other artists. Her trademark company now says a former management firm kept using both names after the relationship ended, as if it still had authority to act for her. The case turns … Read more
Fruit of the Loom says its logo has never included a cornucopia. The logo has had seven dated versions since 1893, and on the trademark register the word cornucopia shows up in a design search code attached to a 1973 detergent application. Fruit on a Bolt of Cloth Benjamin and Robert Knight took full ownership … Read more
By the time Nvidia and two Arizona software companies told a Texas federal court on September 25, 2026 that they had resolved their trademark fight, the disputed name had already left Nvidia’s product. Its physics machine learning framework had been PhysicsNeMo since 2025. The lawsuit over its old name, MODULUS, kept going for more than … Read more
A draped woman raises a torch, and its light spills across the clouds behind her. The figure that opens a Columbia Pictures film looks a lot like the Statue of Liberty. She has a name and a history of her own: the studio has used her image since 1924, rebuilt it from an oil painting … Read more
Silas Wilson released a new single under the name Ovrkast. on September 10, 2026. Six days later, the company that holds OutKast’s trademarks asked a federal court in Georgia to stop him from using that name and to rule that he had already agreed to give it up. The Lawsuit Puts Ovrkast’s Artist Name In … Read more
On April 21, 2026, a Swedish apparel company asked the Trademark Trial and Appeal Board to refuse registration of a phrase many Chicagoans know from their social feeds: “Everything Dope About America Comes From Chicago.” In the applied-for design, “DOPE” sits in the middle in letters larger than everything around it. That one word is … Read more
Songs For Littles, LLC, the company behind Ms. Rachel, paid $2,400 on May 27, 2026 to ask the Trademark Trial and Appeal Board to cancel the LIL HERBIE SERIES registration. The USPTO had cited that registration against three HERBIE applications for the show’s orange puppet. Registrant Sherrikka Myers says her mark never went unused. One … Read more
One CareFirst sells health coverage; the other provides in-home healthcare and staffing. On August 27, 2026, the insurer took their shared name to federal court. CareFirst Takes a Local Provider to Court The lawsuit, CareFirst of Maryland, Inc. v. CareFirst Community Health, LLC, was filed in the U.S. District Court for the District of Maryland. … Read more
A blue bird is back on the social-media market. During the week of August 24, 2026, a Virginia startup called Operation Bluebird, Inc. opened a browser-based social network at Twitter.now, built around public conversation and carrying the Twitter name. It did this while X Corp., which retired that name in 2023, was still asking a … Read more
A neighborhood convenience store near Dayton now faces a federal trademark lawsuit from one of the country’s best-known travel-center brands. The fight is about more than two cartoon beavers. It asks whether a name, a design, and a shared local market could lead customers to believe two very different businesses are connected. What Buc-ee’s Says … Read more
On August 10, 2026, the Chicago Cubs and Washington Nationals asked the Trademark Trial and Appeal Board to refuse registration of THE W for apparel. Their opposition puts WNBA Enterprises LLC’s pending clothing application alongside earlier W-formative marks that the baseball clubs say cover the same commercial territory. A short phrase can generate a detailed … Read more
A longhorn head and an orange storefront have put a Corpus Christi butcher shop across the courtroom from the University of Texas. On July 29, 2026, the Board of Regents of the University of Texas System sued Staples Street Meat Market and owner Michael Meehan in the US District Court for the Southern District of … Read more