Walgreen Co is a USA-based company that operates the second-biggest pharmacy chain in the US (behind CVS) with over 130 billion in annual revenue. Walgreens specializes in health information, photo services, health and wellness products, and prescription services. It was founded in Illinois in 1901, and its headquarters is based in Deerfield, Chicago. In late 2014 Walgreens and Alliance Boots (a swiss company) formed a new company, Walgreens Boots Alliance incorporated. Walgreens is now a subsidiary of the new company, which trades under WBA on Nasdaq and retains its Deerfield headquarters.
Famous Walgreens trademarks
Walgreens is a healthcare giant providing drug store services; it is also one of the oldest American corporations with over 100 years in business. Throughout these years, Walgreens has amassed an excellent reputation and a wealth of intellectual property, which the USPTO protects with trademark registrations. Let’s take a look at some of the most famous Walgreens trademarks.
Theragran
Vitamins are crucial for your health, and Theragran is one of the oldest multivitamins. First registered for use in 1949, Theragran has been used for years to treat/prevent vitamin deficiencies caused by illness, pregnancy, or poor diet. The Theragran trademark is registered for use in:
- Vitamin preparation
- Vitamins and dietary food preparation
Walgreens: The Pharmacy America Trusts
This mark consists of a mortar and pestle image above “Walgreens” in a large stylized font, which is underlined with smaller stylized font depicting “The Pharmacy America Trusts”. There is a star design reminiscent of the stars on the American Flag. This mark was registered in 1993 for use in:
- Goods and services: pharmacy, retail drug store, and general merchandise store services
Walgreens
One of the most significant marks belonging to Walgreens pertains to the company name, which was first used in 1901. The mark is registered for use in:
- Skin products including aloe vera skin moisturizer, baby oils, bath oils, and cosmetic products
- Sunblock
- Shaving creams and lotions
- Toothpaste, plaque removers, mouthwashes, and rinses
- Personal care items and products, including deodorant and antiperspirant
- Paper towels and laundry products
- Acne medication, allergy medication, and general antihistamines
- Athletes foot remedies
- Hemorrhoid treatments
- Lip balm with SPF protection
- Laxatives
- Hydrocortisone treatments
- Antibiotic creams
- Douches and enemas
- Pain relievers
- Razor blades and shaving equipment
- Dental floss
- Disposable baby bottles (for feeding)
- Droppers for medication
- Air freshener for rooms
- Coffee filters
- Disposable diapers
- Paper napkins and facial tissue
- Photo albums and printing services
- Cotton balls, moist towelettes for cleaning
- Toothbrushes
- Roasted nuts, peanuts, ice cream, and other snacks
- Pharmacy and retail store services
- Computer services, namely, providing a computer database through a global computer network in retail drug stores and pharmacies
1-800 Walgreens
1-800 Walgreens is the advice line if you need assistance with pharmacy services or Walgreens products. It is also a registered trademark. Following its first use in 1992, the trademark was registered in 1997 for:
- Providing 24-hour retail store and prescription drug information and services by telephone
EMEDALERT
Walgreens use the EMEDALERT service to issue information related to drugs, recalls, and adverse reactions to keep the general populous safe. The trademark was registered in 2001 for:
- Providing information regarding pharmaceuticals, drug recalls, and related safety information via a global computer network
“America’s healthiest website”
Walgreens trademarked the catchphrase “America’s healthiest website” in 2002. It’s registered for use in:
- Retail drug stores and general merchandise services are available via a global computer network
Related: Trademarking a catchphrase
Diabetes and You
Walgreens has pioneered an informational service aimed at those learning to live with diabetes to help them maintain a good quality of life and, where possible, improve their condition. The magazine launched in 2002, and the trademark was registered in the same year for use in:
- Magazines and publications related to diabetes
Walgreens “Ready Response” medical alert system
Walgreens Ready Response is a medical alert system designed to protect seniors and disabled people; the medical alert service provides immediate help with the click of a button. Medical pendants can be worn to use in case of an emergency. Since its first use in commerce (2007), the alert system has been patented and trademarked for use in:
- Emergency response devices, including signal transmitters and two-way radiotelephones
- Medical response system, including monitoring phone calls from subscribers
- Immediate notification of emergency services
Walgreens specialty pharmacy
Following its first use in 2001, the character mark ‘Walgreens Specialty Pharmacy’ was officially registered in 2008 for use in:
- Retail pharmacy services
Savon De-luxe French-milled soaps
Savon De-luxe represents one of Walgreen’s luxury personal care brands, offering luxury soaps and body products. The trademark was registered in 2004 following its first use in 2001 for use in:
- French-milled soaps, including liquid soaps, bar soaps, and toilet soaps
Authentic Spa Quality Personal Care
Walgreens sells many soap/personal care brands under the slogan “Authentic Spa Quality Personal Care”. This slogan was trademarked in 2004 (following its first use in the same year). It is registered for use in:
- Personal care products include skin soaps, facial soaps, deodorant soaps, and hand soap
- Lotion for feet, hands, body, etc.
- Bath products including bath crystals, salts, and gel
- Facial concealer, cleanser, and creams
- Shaving lotion, gel, and foam
- Hair gel and cleaning products
Good & Delish
Good & Delish is Walgreen’s premium health food brand, launched in 2010. The trademark application was filed in the same year and approved in 2012 for use in:
- Yogurt
- Meat, fish, and poultry
- Fish, garden salads, dips, and hummus
- Soups and potato salads
- Macaroni and cheese
- Pasta
- Sandwiches, snacks, brownies
- Packaged meal mixes
- Prepared meals
- Fresh fruit and vegetables
“Well trusted since 1901”
This slogan, most often used in marketing materials and commercials, capitalizes on Walgreen’s long-running reputation as one of America’s oldest pharmacies. The trademark was registered in 2012.
- Retail pharmacy and general merchandise store services
Living solutions
Living solutions is Walgreen’s home range featuring many essential domestic products. Living solutions was trademarked in 2014 for use in:
- Oven mitts, pot holders, and barbecue mitts
- Home linens such as bedspreads and sheets
- Placemats
- Dusters and laundry baskets
- Sewing kits
- Candles
- Heated mugs
- MP3 players and CD players
- Docking stations
- Bags for clothes storage
- Cleaning wipes and degreaser wipes impregnated with a cleaning preparation; abrasive scrub cloths; windshield wash fluid; air fragrancing preparations; room fragrancing preparations
- Metal key chains
- Air compressors
- Power inverters and jump cables
- Microfiber cleaning cloths
- Small lingerie bags used for washing underwear
- Home storage equipment such as boxes and bags
- Clothespins and laundry hampers
- Curtain liners
- LED lights
- Printed supplies
- Plastic storage containers for food storage
“MyWalgreens”
The “MyWalgreens” wordmark was registered in 2020 for use in:
- Providing incentive award programs through issuance and processing of loyalty points to purchase a company’s goods and services
- Entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities
Wrapping up
Walgreens is one of the largest pharmacy chains in the USA, second only to CVS Health, with a net worth of 130 billion. They specialize in various areas, including photo development, medical devices, prescription fulfillment, domestic products, personal care products, and luxury soaps. With a solid corporate presence and history, it’s no surprise that Walgreens protect its intellectual property with almost 300 trademark filings to date, including pending applications.
