Aleksej Pokuševski is a Serbian-born professional basketball player, who plays for the Oklahoma City Thunder of the National Basketball Association (NBA). Pokuševski was bored in Belgrade and was a youth player for the Greek club, Olympiacos. With his debut in their senior team at the age of 17, he became the youngest EuroLeague player in club history.
For the 2019-20 season, Pokuševski was assigned to play in the Greek A2 League, with Olympiacos’ reserve team. However, Pokuševski missed almost 3 months of playtime, due to a knee injury. Pokuševski started in eight of his 11 appearances in the Greek A2, averaging 10.8 points, 7.9 rebounds, 3.1 assists, 1.3 steals, and 1.8 blocks in 23.1 minutes per game. In the middle of the season, the main team had multiple injuries, so Pokuševski was called to join Olympiacos’ main team. However, he only played two minutes in his only EuroLeague game of the season, before the league’s season was suspended due to the COVID-19 pandemic in Europe.
Pokuševski declared for the 2020 NBA Draft. This came with problems, as Pokuševski’s Olympiacos contract lasted through the end of the 2023-24 season. Pokuševski was selected by the Minnesota Timberwolves in the 2020 NBA Draft but was shortly traded to the Oklahoma City Thunder team two days after in a three-team trade.
Pokuševski signed with the Oklahoma City Thunder in December 2020 and was assigned to the NBA G League to play for the Oklahoma City Blue. In March 2021, during his official NBA debut, Thunder won against the Memphis Grizzlies. Pokuševski became the youngest player in the BNA for that year and scored his first double-double. In his rookie season, Pokuševski started in 28 of his 45 games.
At 19 years and 78 days old, Pokuševski became the youngest player in franchise history to score 20+ points, whilst also setting a new record for being the youngest player in league history with 20+ points, 10+ rebounds, and 5+ 3-pointers made in a game. He also became the second-youngest player in NBA history to make five 3-pointers in a game, second to LeBron James, who set his record in 2004.
Famous Aleksej Pokuševski Trademarks
Poku
There are currently two filed applications for trademarks for the word mark “Poku”, Aleksej Pokuševski’s nickname. These applications were filed in 2021 and apply to:
- Athletic apparel, including shirts, pants, jackets, footwear, athletic uniforms, hats, and caps
- Fanny packs
Wrapping up
It is clear that with Pokuševski so early in his NBA career that he has not made enough of an impact with his personal branding to require a much wider portfolio of trademarks. But, he has shown initiative by having two filed applications, which is more than some major US athletes.
Registering your trademarks with the USPTO can save plenty of legal headaches, and possibly millions of dollars. With Pokuševski already having two registered trademarks, we can hope that we will see this grow in the future.
