Apple vs. Apple Cinemas: When Trademark Expansion Plans Collide with Tech Giant’s Brand Protection

Apple Inc. filed a federal lawsuit in Massachusetts on August 1, 2025, against Apple Cinemas, marking another chapter in the ongoing battle between established brands and emerging businesses that share similar names. This case offers valuable insights into trademark law, brand protection strategies, and the critical timing decisions that can make or break a business … Read more

Miami Swimwear Brand Takes on Chris Brown and Live Nation Over “Breezy Bowl XX” Tour Name

Chris Brown’s highly anticipated “Breezy Bowl XX” tour launched in Miami on July 30, 2025, but the celebration was overshadowed by a federal trademark lawsuit filed the same day. Breezy Swimwear, a Miami-based company championing female empowerment, claims the R&B superstar and concert giant Live Nation are using their established trademark without permission. This case … Read more

Ferrari’s “849 Testarossa” Trademark Filing Signals Possible Revival of Iconic Supercar

Ferrari’s recent “849 Testarossa” trademark filing in July 2025 offers valuable lessons in advanced brand protection strategy. This wasn’t just another routine trademark application. The Italian automaker’s move demonstrates how smart businesses use intellectual property as both shield and sword, protecting existing assets while positioning for future opportunities. 2025 marks the 40th anniversary of the … Read more

Perplexity vs. Comet ML: How AI Giants Fight Trademark Wars

In a federal courtroom in Oakland, California, the commercial future of an $18 billion company hung in the balance over a single word. Judge Yvonne Gonzalez Rogers found herself presiding over one of the most significant trademark disputes in the artificial intelligence era, as Perplexity AI fought to keep calling its revolutionary browser “Comet” against … Read more

When Big Crypto Meets Small Meme Coins: The Circle vs. Just A Circle Trademark Battle

Picture this: a $50 billion stablecoin giant squares off against a quirky memecoin worth less than half a million dollars. What’s the smaller player’s defense? “We are literally just a circle.” Welcome to the latest trademark dispute shaking the cryptocurrency world, where Circle Internet Group has taken legal action against the memecoin “Just A Circle” … Read more

Trademarked Colors: 10 Examples

Walk through any shopping center, watch a delivery truck roll down your street, or simply glance at the products in your home, and you’ll encounter dozens of trademarked colors without realizing it. That specific shade of brown on the UPS truck, the robin’s egg blue of a Tiffany box, the bright magenta of T-Mobile’s branding. … Read more

Target’s Trademark Dominance: Lessons for Smart Brand Protection

When Target filed 525 trademark applications in 2024, the retail giant didn’t just break records. It sent a clear message about the future of brand protection. No other U.S. company came close to matching this trademark activity, surpassing even traditional intellectual property powerhouses in technology and entertainment. This isn’t just about one retailer’s legal strategy. … Read more

PSU Trademark Infringement: How goPSUrv.com Became Penn State’s Property

When Keystone Alternatives chose “goPSUrv.com” as their domain name, they thought they’d found the perfect way to target Penn State football fans looking for RV rentals. Six years later, they’re handing over that domain to the university, destroying all their marketing materials, and admitting to willful trademark infringement. Here’s how a seemingly clever business decision … Read more

When Global Giants Attack Local Brands: The Nestlé vs. Seattle Strong Trademark Battle Explained

In April 2025, a trademark dispute erupted that perfectly illustrates the David vs. Goliath battles small businesses face in protecting their brand identity. Nestlé, the world’s largest food and beverage company, filed a petition asking the U.S. Patent and Trademark Office to cancel the trademark registration of Seattle Strong, a cold brew company that started … Read more

JPMorgan’s JPMD Trademark Filing: What Financial Innovation Teaches Us About Strategic Brand Protection

In the rapidly evolving world of financial technology, timing isn’t just everything. It’s the difference between securing your competitive advantage and watching competitors claim the digital territory you pioneered. JPMorgan Chase’s recent trademark filing for “JPMD” offers valuable lessons in intellectual property protection that every business operating in the fintech space should study carefully. On … Read more

Angel Reese’s “Mebounds” Trademark: How to Turn Critics into Cash

Chicago Sky forward Angel Reese has turned social media mockery into a potential six-figure business opportunity by filing a trademark application for “Mebounds” – a term originally coined by critics to describe her tendency to rebound her own missed shots. The move demonstrates a masterclass in brand protection strategy that every business owner can learn … Read more

Tyler Perry’s “She The People” Trademark Dispute: A Cautionary Tale for Content Creators

The entertainment industry was recently shaken by a high-profile trademark infringement lawsuit that demonstrates how even established creators can find themselves in costly legal disputes when proper trademark protections aren’t secured. Tyler Perry, along with Netflix and actress Terri J. Vaughn, faces a federal lawsuit over the title and content of their 2025 comedy series … Read more