When Dupe Culture Targets Your Brand: The Lululemon vs. Costco Case & What Business Owners Must Know
The $118 Lululemon hoodie and the $8 Costco lookalike sitting side-by-side on a TikTok screen represent more than a price comparison. They’re the front lines of a legal battle that could reshape how every business protects its brand in the age of viral dupes. In July 2025, Lululemon filed a federal lawsuit against Costco that … Read more