Xavier Morales In my two decades of trademark practice, I’ve witnessed countless David vs. Goliath disputes, but few as fascinating as the legal battle that erupted in late August 2025. Ex Populus, the company behind Ethereum gaming network Xai, filed a federal trademark infringement lawsuit against Elon Musk’s artificial intelligence company xAI in the Northern District of … Read more
Celebrity trademark disputes rarely reach the personal and high-stakes level seen in singer Apollonia’s lawsuit against the Prince Estate, reportedly filed on August 20, 2025. This case strikes at the heart of celebrity brand protection, raising questions about name rights, creative collaboration, and posthumous trademark management that extend far beyond the music industry. In my … Read more
World Wrestling Entertainment’s trademark application for “Thunderdome,” filed on August 18, 2025, demonstrates smart brand protection strategy that extends far beyond the wrestling ring. As someone who has filed over 6,000 trademark applications and was named the #1 Trademark Attorney in the United States by The Trademark Insider, I see this filing as a textbook … Read more
Taylor Swift is a musician who exploded into national attention when her debut country music album reached the top 5 on the Billboard list in 2006. Since then, she has become a defining figure in the music industry, with a transition from country roots to becoming an iconic pop figure. Her albums are: Aside from … Read more
Taylor Swift’s latest trademark move offers a masterclass in proactive intellectual property strategy. On August 11, 2025, her company TAS Rights Management LLC filed trademark applications for “TLOAS” just hours before announcing her upcoming album “The Life of a Showgirl.” This calculated approach demonstrates exactly how smart businesses protect their brands before competitors can capitalize … Read more
Utah’s newest NHL franchise has thrown down the legal gauntlet. On August 5, 2025, the team filed a trademark infringement lawsuit against Mammoth Hockey, LLC, an Oregon-based manufacturer of hockey equipment bags. The dispute centers on exclusive rights to use the “Mammoth” name in sports-related business. This case represents more than just a name dispute … Read more
Apple Inc. filed a federal lawsuit in Massachusetts on August 1, 2025, against Apple Cinemas, marking another chapter in the ongoing battle between established brands and emerging businesses that share similar names. This case offers valuable insights into trademark law, brand protection strategies, and the critical timing decisions that can make or break a business … Read more
Most influencers stumble into trademark problems. MrBeast filed his way out of them before they started. When Jimmy Donaldson, better known as MrBeast, filed a trademark application for “#TeamWater” in August 2024, he wasn’t launching anything yet. No product announcements. No campaign reveals. Just a quiet legal filing that would prove its worth exactly one … Read more
Chris Brown’s highly anticipated “Breezy Bowl XX” tour launched in Miami on July 30, 2025, but the celebration was overshadowed by a federal trademark lawsuit filed the same day. Breezy Swimwear, a Miami-based company championing female empowerment, claims the R&B superstar and concert giant Live Nation are using their established trademark without permission. This case … Read more
Ferrari’s recent “849 Testarossa” trademark filing in July 2025 offers valuable lessons in advanced brand protection strategy. This wasn’t just another routine trademark application. The Italian automaker’s move demonstrates how smart businesses use intellectual property as both shield and sword, protecting existing assets while positioning for future opportunities. 2025 marks the 40th anniversary of the … Read more
In a federal courtroom in Oakland, California, the commercial future of an $18 billion company hung in the balance over a single word. Judge Yvonne Gonzalez Rogers found herself presiding over one of the most significant trademark disputes in the artificial intelligence era, as Perplexity AI fought to keep calling its revolutionary browser “Comet” against … Read more
Picture this: a $50 billion stablecoin giant squares off against a quirky memecoin worth less than half a million dollars. What’s the smaller player’s defense? “We are literally just a circle.” Welcome to the latest trademark dispute shaking the cryptocurrency world, where Circle Internet Group has taken legal action against the memecoin “Just A Circle” … Read more
Walk through any shopping center, watch a delivery truck roll down your street, or simply glance at the products in your home, and you’ll encounter dozens of trademarked colors without realizing it. That specific shade of brown on the UPS truck, the robin’s egg blue of a Tiffany box, the bright magenta of T-Mobile’s branding. … Read more
Federal Judge Louis L. Stanton delivered a swift blow to rapper T.I.’s latest film project on July 9, 2025, barring him from using the title “Situationships” for his upcoming comedy. The preliminary injunction came just months after T.I. and his wife Tameka “Tiny” Harris celebrated a $71 million victory in their own intellectual property lawsuit … Read more
The $118 Lululemon hoodie and the $8 Costco lookalike sitting side-by-side on a TikTok screen represent more than a price comparison. They’re the front lines of a legal battle that could reshape how every business protects its brand in the age of viral dupes. In July 2025, Lululemon filed a federal lawsuit against Costco that … Read more
When Target filed 525 trademark applications in 2024, the retail giant didn’t just break records. It sent a clear message about the future of brand protection. No other U.S. company came close to matching this trademark activity, surpassing even traditional intellectual property powerhouses in technology and entertainment. This isn’t just about one retailer’s legal strategy. … Read more