Xavier Morales Few companies are as closely linked to one specific color as United Parcel Service (UPS), which is popularly known as “Big Brown” and whose advertisements once asked, “What can brown do for you?” This iconic connection to the color brown has become synonymous with the company’s identity. The Atlanta-based United Parcel Service of America (commonly … Read more
Beginning with the return of Steve Jobs in 1997, Apple began its comeback with the introduction of new products. Some of its most successful Apple products have been in the “i” line, including the iMac, iPod, iPad, iPhone, and iTunes. When it introduced the Apple Watch, many consumers wondered why it was not called the … Read more
A bullseye and the color red immediately make us think of one retailer — Target. A 2003 survey found that 96% of Americans recognized the bullseye logo and Target Red as the symbols of Target stores. That’s higher recognition than the Apple symbol or the Nike swoosh. Target is the eighth largest retailer in the … Read more
The famous magenta trademark “un-carrier” started life as a regional service provider. Over the years, T-Mobile has stood out for its edgy ad campaigns and its brightly colored displays, making the magenta trademark color a crucial part of its branding strategy. How T-Mobile Got Started T-Mobile is a subsidiary of the German wireless giant Deutsche … Read more
As soon as you start using your mark in commerce, you establish what is known as “Common Law Trademark Rights.” But in total, it will take 12 – 18 months for an official trademark registration with the USPTO. As a trademark attorney, I get this question a lot. “How long does it take to get a … Read more
Taylor Swift is a musician who exploded into national attention when her debut country music album reached the top 5 on the Billboard list in 2006. Since then, she has become a defining figure in the music industry, with a transition from country roots to becoming an iconic pop figure. Her albums are: Aside from … Read more
When you register a trademark, you gain legal protection for your intellectual property. Without a registered trademark, competitors and other evildoers could use your brand name, logo, slogan, and other identifying marks for their own gains. But once you receive your registration from the U.S. Patent and Trademark Office (USPTO), the law protects you. While … Read more
Your logo is more than a piece of design; it is the visual representation of your brand and everything it stands for. It is the flag that your customers rally around, and it serves as the key distinguisher between your business and your competitors.
Probably the most common question that I get from prospective clients is: “How much does it cost to trademark a name?” At the Law Office of Xavier Morales, we offer a Comprehensive Trademark Search & Filing Package which includes both the Trademark Search to make sure there are no conflicts or issues with your name, … Read more
It might not be as recognizable as Coca-Cola’s cursive font, Nike’s swoosh, or McDonald’s golden arches, but it comes awfully close. Now in its 43rd year, the iconic I ❤ NY logo continues to stir emotions all over the globe. In both legal and illegal use, it has graced countless T-shirts, caps, key chains, tote … Read more
In the era of digital branding, I hear a question more and more frequently: “Should you trademark your blog name and logo?” The internet has effectively lowered the bar to entry for many fields, spawning new brands at unprecedented rates. This rise prompts bloggers, big and small, to contemplate the legal protections they need for … Read more
Companies don’t pay money and subject themselves to the trademark registration process for no reason. Owning a federal trademark registration provides a business with several advantages that can help it competitively and legally. It all starts with the right of ownership. 1. You legally own the mark A federal trademark registration provides the owner with … Read more
Ohio-based Owens Corning has been associated with the color pink for almost half a century. It seemed like a natural fit when the company chose the famous cartoon character, the Pink Panther, as its official mascot. The story of this unusual partnership brings together Hollywood studios, a Midwestern manufacturing company, and unique patent law decisions. … Read more
When it comes to trademarking a name, the only stupid questions are the ones that you don’t ask. Unfortunately, this is something far too few business owners are willing to do. Every year, thousands of entrepreneurs try to navigate the trademark registration process using only their intuition, and every year just as many entrepreneurs have … Read more
Until recently, companies primarily used intellectual property (IP) — trademarks, copyrights, patents, and other types of intangible assets protected by law — defensively and followed the traditional sequence of inventing, developing, manufacturing, marketing, and selling an invention. Also known as the “transactional approach,” this model characterized IP as a valuable asset and a bargain: businesses … Read more
Having issues getting your logo trademark? If you’re developing a clothing line, you probably have a distinctive name, logo, or slogan that you will want on your apparel. In the competitive fashion industry, protecting these elements through trademark registration is essential to avoid infringement and to maintain a unique presence in the market. Whether you’re … Read more