Xavier Morales Salesforce.com inc is a San Francisco-based customer relationship management (CRM) software provider that offers cloud-based software, including app development, analytics, customer service, and marketing automation. Salesforce is the world’s leading cloud-based computer software provider using its 56,000 strong employee workforce to deliver services to more than 150,000 businesses worldwide. The Salesforce.com Domain The salesforce.com domain … Read more
Overstock.com Inc. offers retail store services online, primarily specializing in selling furniture and home furnishings, explicitly offering brand names at discount prices. Overstock began as a closeout retailer selling exclusively surplus stock and still has a clearance liquidators closeout range today. The company’s headquarters are located in Utah near Salt Lake City. Overstock had consistently … Read more
Amazon.com is one of the most successful e-commerce platforms of all time, boasting the title of ”the world’s largest online retailer” and over 100 million Amazon Prime subscribers at the time of writing. Amazon now offers customers a wide range of goods and services, encompassing everything from garden furniture to Geiger counters, all with super … Read more
While the company now dominates the search industry, it had humble beginnings. Much the same thing could be said about their logo as well. Who was Involved in the Google Logo Creation? Larry Page, one of the co-founders of Google, is credited as a contributor to the initial logo’s design. Page served as the CEO … Read more
Google is the world’s largest search engine. The tech giant performs more than 1 trillion searches a year and generates over $100 million in advertising revenue daily. Like many technology companies, however, it had humble beginnings. Starting at Stanford In 1995, Larry Page and Sergey Brin were computer science students at Stanford University. They began … Read more
You may think of it as a crisp, tasty fall fruit, but an apple is more than that in legal terms. When you see the Apple name and logo, do you think of Apple Corps, the music company, or Apple Inc., the technology company? Both companies use the same name and a similar logo, and … Read more
Dozens of companies make inline skates, but Rollerblade is the brand that made the sport a global phenomenon. With more than 200 patents and over 100 trademarks, the company is a major player in the inline skate industry. Rollerblade created the first inline skate with a working brake and a flexible boot. The brand has … Read more
When is a real estate agent a Realtor? The National Association of Realtors has held a trademark on the term since 1949, but many people still think all agents are Realtors. The courts and the U.S. Patent and Trade Office all disagree. Trademarked Title In 1916, Charles Chadbourn, a real estate agent in Minneapolis, wrote … Read more
The crackling sound of a Velcro fastener is something we’re all familiar with. Used on everything from shoes to seat belts, Velcro forms a strong bond without the use of buckles, buttons or zippers. Many people don’t realize it, but Velcro is a registered trademark for a specific brand of hook and loop fastener. Walk … Read more
Vaseline is one of the most recognized ointments in the world. This popular brand of petroleum jelly has an instantly recognizable jar and label. From the original product, the brand has expanded into a full line of moisturizers and lotions. Invented by an unemployed chemist, it is now a global brand. How Vaseline Started In … Read more
Filing for a trademark is a necessary step in marketing and branding your organization and products. At the same time you also step into a world of bureaucracy and hard deadlines. Skip a step or blow a deadline and you might find a nasty notice from the United States Patent and Trademark Office (USPTO) in your … Read more
Jet Ski is one of the most famous names in personal watercraft. Its competitors include the Yamaha WaveRunner, the Bombardier Sea-Doo and the Honda AquaTrax, but few of those names have caught on the way Jet Ski has. Even though the Sea-Doo outsells the Jet Ski, it’s the latter that has become a household name … Read more
Ever since people discovered ice and snow, they’ve looked for ways to incorporate them into cold, tasty treats. Ice cream and sherbet have been around for hundreds of years. Cones and cups made these frozen treats portable, but it took an 11-year-old California boy to invent one of the most famous. Frozen Fun In 1905, … Read more
Many people don’t realize that Bubble Wrap—the inflated, cushioning wrap that fills boxes and is addictive to “pop”—is a trademarked name. The Sealed Air company owns the trademark. Bubble Wrap is everywhere, and it’s hard to imagine moving or shipping anything without it. That’s not bad for an invention that started off as wallpaper. Invented … Read more
Most people associate a slow cooker with its most famous brand name, the Crock-Pot. A 1974 version of the humble slow cooker is even in the National Museum of American History. More than 12 million people buy a Crock Pot every year, and the brand far outsells its competitors. Inventing a Solution The Crock-Pot began … Read more
Available at every drugstore, convenience store and grocery store in the country, ChapStick is one of the most popular lip balms ever made. A staple for almost 100 years, these sweet, flavored wax sticks command over 55% of the lip balm market. Second-place competitors Burt’s Bees and Carmex each have about 30%. How ChapStick Began … Read more