Baltimore Ravens Trademarks

The Baltimore Ravens are a Baltimore-based professional American Football team. The franchise’s headquarters are in Owings Mills, Maryland. The Ravens play for the NFL in the AFC North Division. The team’s home games are played at the M&T Bank Stadium.

The Ravens were established in 1996 after Art Modell, owner of the Cleveland Browns announced plans to relocate to Baltimore, Maryland. As part of a settlement between the City of Cleveland and the League, Modell was required to part with the Browns’ team colors, history, and records. These would have to be left in Cleveland for a replacement team and personnel.

In exchange, he was permitted to take his team and personnel to Baltimore and form an expansion team. The team is owned by Steve Bisciotti and valued at almost 3 billion making the Ravens the 33rd richest sports franchise worldwide.

Edgar Allan Poe’s The Raven inspired the nameIt was chosen in a contest that drew 33,000 votes from fans. Poe spent much of his early career in Baltimore, and his body was buried there. According to the Baltimore Sun, fans liked ‘‘the tie-in with other birds in town, the Orioles’’ and found it easy to visualize a tough, menacing bird. Poe also had distant relatives playing for the Princeton Tigers through the early 1900s.

The original Baltimore Ravens were a wheelchair NWBA team, inducted into the NWBA hall of fame. The name rights were later sold to the football team. While not as significant as an NBA team, the Ravens had a solid following in Baltimore.

Since the beginning, the Ravens have been relatively successful, with brief stagnation in the late 90s. The team has qualified for the NFL playoffs 13 times since 2000 and won two Super Bowl titles (Super Bowl XXXV and XLVII), winning against the New York Giants and San Francisco 49ers. Two AFC titles (2000, 2012), and four AFC Championship games (2000, 2008, 2011, and 2012) in addition to six AFC North titles (2003, 2006, 2011, 2012, 2018 and 2019).

Alongside the Tampa Bay Buccaneers, the Ravens are one of the teams to be undefeated in multiple Super Bowl appearances. The Ravens were led by Ozzie Newsome from 1996 to 2018 and have had three Head Coaches, including Ted Marchibroda, Brian Billick, and most recently, John Harbaugh. Starting with a record-breaking defense performance in the 2000 season, the Ravens have become known for excellent defensive performance. Former players inducted into the Hall of Fame include Ray Lewis, Jonathan Ogden, and Ed Reed. Current players include Lamar Jackson, Ben Cleveland, and Jaylon Moore. They have a playful rivalry with the Seattle Seahawks; they’ve played against them six times and won three times, with some fans keen for a deciding match.

Famous Baltimore Ravens trademarks

As a National Football League team with multiple Super Bowl wins and long history, the Baltimore Ravens have several unique records and the net worth to match, which usually equals plenty of trademark registrations. Let’s take a look at some of the trademarks owned by the Baltimore Ravens Limited Partnership.

Baltimore Ravens

Like most NFL teams, the Ravens trademarked their team name. The name was registered in 1996 for use in the following categories:

  • Entertainment services, including professional football games and exhibitions
  • Bags, particularly athletic bags used to carry sports equipment such as footballs, golf balls, and bowling balls
  • Posters, calendars, trading cards, books relating to football, magazines relating to football, notepads, stickers, and bumper stickers
  • Jewelry, watches, clocks, pins, jewelry, earrings, necklaces, and related accessories

B Raven logo

This Ravens logo consists of the letter ‘B’ appearing in the drawing of a raven’s head, and it’s featured in many adaptations of the Ravens logo. Most notably in blue and gold as their primary logo. It was registered in 2001 following its first use in 1999 and applies to the following categories:

  • Paper goods and posters, calendars, trading cards
  • Magazines related to football
  • Decorative accessories such as stickers and bumper stickers
  • Printed tickets for sports events
  • Stationery such as pencil cases, pens, and note papers
  • Paper gift boxes and gift bags
  • Providing websites and podcasts
  • Ring binders and scrapbook albums
  • Men’s, women’s, and children’s clothing, including T-shirts, headwear, jersey, and footwear
  • Toys and sporting goods include plush toys, stuffed animals, play figures, etc.
  • Golf balls, bags, and club covers
  • Bowling balls and bags
  • Cellphone accessories and covers
  • Toy banks
  • Handheld electronic units for playing video games
  • Board games related to football
  • Christmas tree accessories and ornaments
  • Arranging and conducting athletic competitions such as professional football games and exhibitions
  • Entertainment services that include live shows featuring football games, exhibitions, competitions, and musical or dance performances
  • Physical education classes and programs

Ravens Shield logo

The shield logo depicts the word ‘ravens’ at the top of a traditional shield logo, with two quartered B’s and a check pattern. It was first registered in 2005 following its first use in 1999 and applies to the following categories:

  • Men’s, women’s, and children’s clothing, namely, caps, headwear, T-shirts, sweatshirts, and jerseys
  • Posters, trading cards, stickers, and souvenirs for sports events
  • Entertainment services, including professional sports games and exhibitions

Related: Trademarking a logo for your business

All Community Team

The ‘All Community Team’ trademark is related to the Raven’s charitable arm, through which they provide a variety of activities and events to ‘‘make a positive impact in the Maryland area while strengthening ties between the Ravens, its partners, and the community’’. The trademark was first registered in 2006, following its first use in 2003. It applies to the following:

  • Charitable fundraising services; organizing corporations to provide charitable fundraising services and philanthropic services together

Purple Just For Women

Purple Just For Women is a fan club set up for the female fans of the Baltimore Ravens. According to the Ravens website, ‘‘Purple serves as an exclusive space for all female fans to connect over their love of the Ravens.’’ The Ravens registered the trademark in 2012 for use in:

  • Fan club services

Charm City

The Baltimore Ravens have submitted a recent trademark application for ‘Charm City’. The trademark filing took place in 2022 in the following categories:

  • Posters, calendars, trading cards, and books related to football
  • Cloth pennants, flags, and towels
  • Men’s, women and children’s clothing related to the promotion of a football team
  • Entertainment services such as professional football games

B Ravens Rookie Kids Club

This mark consists of the stylized words ‘Ravens Rookies Kids Club with the design of a raven head appearing below the Rookies and a football design appearing above the word ‘Rookies‘. The trademark was registered in 2009 for:

  • Fan clubs

Wrapping up

The Baltimore Ravens are a famous team with a unique history and several famous players, including Ravens Quarterback Lamar Jackson, fullback Vonta Leach, and offensive tackle Ronnie Stanley. Along with this star-studded team, the Ravens are worth a considerable amount. Part of their immense value is wrapped up in their intellectual property – surprisingly, they have only a handful of trademarks. It’s crucial to submit trademark applications and register your intellectual property to avoid financial loss via copyright infringement. However, new trademarks are being added all the time, with a recent filing submitted as recently as 2022.

Xavier Morales, Esq.

About the Author:

Xavier Morales, Esq.

Mr. Morales founded this trademark law practice in January 2007 with the goal of providing intellectual property expertise to entrepreneurs and businesses around the country. Since then, he has filed more than 6,000 trademarks with the USPTO. You can learn more about Xavier here.

Protect Your Mark

Get the national trademark protection you need for your business name, logo, or slogan.

Or call us today


You'll Speak directly with our founding attorney


Law Office of Xavier Morales
P.O. BOX 3256
Austin, TX 78764

office: 1-866-618-2517
fax: 1-866-639-4889