The Brooklyn Nets are a professional basketball team based in Brooklyn, New York. They are a member of the National Basketball Association (NBA) and play in the league’s Eastern Conference. The Nets were founded in 1967 and named the New Jersey Americans. They played in New Jersey until 2012 when they moved to Brooklyn.
Throughout their history, the Nets have had a number of notable achievements and players. In the early 1980s, the team made it to the NBA Finals twice, losing both times to the Philadelphia 76ers. In 2002, the Nets made it to the NBA Finals again, this time losing to the Los Angeles Lakers.
In the early 2000s, the Nets were led by point guard Jason Kidd, who was named NBA’s Most Valuable Player in 2002 and led the team to the NBA Finals in 2002 and 2003. Kidd was inducted into the Basketball Hall of Fame in 2018.
In recent years, the Nets have seen a resurgence, led by players like Kevin Durant, Kyrie Irving, and James Harden. In 2021, the team made it to the NBA Finals for the first time since 2003, ultimately losing to the Milwaukee Bucks. Despite the loss, the team’s success in recent years has brought new energy to the franchise and its fans.
The Nets have a dedicated fan base and a strong presence in the New York City area. They are known for their high-scoring offenses and exciting style of play, and they continue to be a competitive force in the NBA.
Famous Brooklyn Nets trademarks
The Brooklyn Nets have over 60 registered trademarks with USPTO. These apply to a variety of words, phrases, logos, and slogans. Let’s have a look at some of the most famous Brooklyn Nets trademarks:
Nets
The Brooklyn Nets are often referred to simply as “Nets”, so trademarking the team nickname is important for commercial opportunities, such as merchandising. This trademark was first registered in 1996 by Brooklyn Nets, LLC, and applies to:
- Clothing, including T-shirts, sweatshirts, sweatpants, pants, shorts, sweaters, hats, jackets, hosiery, jerseys, caps, ear muffs, and gloves
- Athletics bags, overnight bags, backpacks, baby backpacks, duffel bags, tote bags, luggage, wallets, briefcases, book bags, all-purpose sports bags, gym bags, purses, fanny packs, waist packs, knapsacks, suitcases, and trunks for traveling
- Toys and sporting goods, such as basketballs, golf balls, playground balls, sports balls, basketball nets, basketball backboards, and basketball pumps
- Golf clubs and golf bags
- Electronic basketball tabletop games, video game machines, basketball board games, and basketball kit comprised of a basketball net and whistle
- Dolls, stuffed toys, jigsaw puzzles, and Christmas tree ornaments
Brooklyn Nets
The full team name is also a key piece of intellectual property. The registration for its team name trademark was first registered in 2012 and applies to:
- Clothing, including but not limited to basketball shoes, basketball sneakers, T-shirts, shirts, sweatshirts, pants, jerseys, shorts, pajamas, sport shirts, rugby shorts, sweaters, jackets, parkas, coats, jersey dresses, cheerleading uniforms, swimwear, beach cover-ups, and novelty headwear attached with wigs
- Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions
- Production and distribution of radio and television shows featuring basketball games, basketball events, and programs in the field of basketball
- Conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps, and basketball games
- Entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events, and parties
- Fan club services
- Entertainment services, namely, providing a website featuring multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball
- Providing news and information in the nature of statistics and trivia in the field of basketball
- Online non-downloadable games, namely, computer games, video games, interactive video games, adults and children’s party games, board games, puzzles, and trivia games
- Electronic publishing services, namely, publication of magazines, guides, newsletters, coloring books, and game schedules of others online through the Internet, all in the field of basketball
- Providing an online computer database in the field of basketball
- Audio and video recordings featuring entertainment and information in the field of basketball
- Computer programs
- Publication and printed matter, such as trading cards, stationery items, and books in the field of basketball
- Bags, with varying purposes, such as athletic, shoe bags for travel, overnight, backpacks, knapsacks, duffels, totes, beach, beach tote, drawstring pouches, books, all-purpose sports, luggage, and gym
- Umbrellas and business card cases
- Toys and sporting goods, such as basketballs, golf balls, playground balls, sports balls, basketball nets, basketball backboards, and basketball pumps
- Golf clubs and golf bags
- Electronic basketball tabletop games, video game machines, basketball board games, and basketball kit comprised of a basketball net and whistle
- Dolls, stuffed toys, jigsaw puzzles, and Christmas tree ornaments
- Retail store services, computerized online retail store services, and online ordering services, all featuring an array of basketball-themed merchandise
- Promoting the goods and services of others by arranging for sponsors to affiliate these goods and services with a basketball program
- Conducting public opinion poll surveys and public opinion poll surveys in the field of basketball for non-business, non-marketing purposes over the internet
- Audio, television, radio, and subscription television broadcasting
- Web-casting services in the nature of providing online chat rooms for the transmission of messages among computer users concerning the field of basketball
Bet on Brooklyn
“Bet on Brooklyn” is a slogan and marketing campaign created by the Brooklyn Nets. The slogan is meant to encourage support and loyalty from fans, and it is often used in conjunction with the team’s marketing and branding efforts. “Bet on Brooklyn” has been used on a variety of products and merchandise, including clothing and accessories, and it has become a popular choice for those looking to show their support for the team.
This trademark was registered in 2020 and applies to:
- Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball
- Rendering live basketball games and exhibitions
- Production and distribution of radio and television shows featuring basketball games, events, and programs in the field of basketball
- Conducting and arranging basketball, coaches, and dance team clinics and camps
- Fan club services
- Providing a website featuring non-downloadable multimedia material in the nature of television highlights, video recordings, radio programs, radio highlights, and audio recordings in the field of basketball
- Providing news and information in the nature of statistics and trivia in the field of basketball
- Electronic publishing services, namely publication of magazines, guides, newsletters, coloring books, and game schedules of others online through the internet
Courtside Conversation
The Nets have a pending application for a filed trademark “Courtside Conversation”. This was filed in 2022 and applies to:
- Providing podcasts in the field of sports and entertainment
Wrapping up
The Brooklyn Nets have used trademarking to build and maintain their brand image and value. With a value of $3.5 billion, ensuring their intellectual property is protected is essential. The team has registered over 60 trademarks, including their name, logo, and various slogans and marketing campaigns, such as “Bet on Brooklyn.” These trademarks have helped to establish the team’s identity and distinguish them from other basketball teams, and they have played a key role in the team’s marketing and branding efforts.
