Bruno Mars is an American singer-songwriter, musician, record producer, dancer, and director. Born in Honolulu, Hawaii in 1985 as Peter Gene Hernandez, he grew up with musical parents and so has had an interest in music and musical instruments from an early age. He has been performing on stage with his family since he was four years old, doing Elvis Presley and Michael Jackson impersonations.
Moving to Los Angeles, California after high school at the age of 17 in pursuit of a music career, Mars didn’t have much success until he met songwriter, Phillip Lawrence. After this, Mars started his career writing songs for major artists such as Sean Kingston, Adam Levine, and Alexandra Burke. Hits included Flo Rida’s “Right ‘Round”, Travie McCoy’s “Billionaire”, and Mars co-wrote and produced the 2010 FIFA World Cup Coca-Cola song, “Wavin’ Flag”.
In 2010, Mars released his debut solo single, “Just The Way You Are” from his debut studio album, Doo-Wops & Hooligans which blends pop, reggae, and R&B. Other singles from the album, “Grenade” and “The Lazy Song” also went onto be international number-one hits. He released his second album, Unorthodox Jukebox in 2012 which was his first number-one on the Billboard 200 and featured two number-one songs. Bruno became hugely popular in 2014 after being featured on Mark Ronson’s smash-hit “Uptown Funk”. Mars then launched his third studio album 24K Magic in 2016 which received seven Grammy Awards.
Mars has now become one of the best-selling music artists of all time. He has sold over 130 million records worldwide with eight songs reaching number one on the Billboard Hot 100. He has received 15 Grammy Awards, four Brit Awards, eleven American Music Awards, thirteen Soul Train Awards, and holds three Guinness World Records. He is the first artist to receive six Diamond-certified songs in the United States.
Famous Bruno Mars trademarks
Being a world-famous musician since 2010 has meant that Bruno Mars has a lot of assets that he can protect, including his stage name, album names, branding, slogans, logos and so much more. However, he has currently only registered 19 trademarks, with some of them still pending. Let’s take a look at the most famous Bruno Mars trademarks, registered by Mars Force Trademarks LLC.
The first thing that Mars has trademarked is his stage name, Bruno Mars. He filed for it in September 2019, in preparation for the October release of his debut album, Doo-Wops & Hooligans. His name is extensively protected and applies to:
- Musical sound recordings; audio-visual recordings, namely, compact discs, tape cassettes, audio cassettes, audio tapes, audio discs, phonograph records, CD-ROMs, video tapes, video cassettes, video discs, DVDs, digital audio tapes (DATs), downloadable MP3 files, and laser discs, all featuring music, television and motion picture soundtracks, television programs and motion pictures; downloadable musical sound recordings; downloadable video recordings featuring music; downloadable electronic publications in the nature of books, magazines, journals, brochures, leaflets, pamphlets and newsletters, all in the field of music and entertainment; compact disc cases and protective covers, and face plates for cell phones
- Sunglasses and sunglass frames
- Downloadable music, ring tones, graphics, and electronic games via the Internet and wireless devices; downloadable wireless entertainment software via the Internet and wireless devices, namely, ring tones, screen savers and images, and wallpaper; Providing a website featuring downloadable musical performances, musical videos, related film clips, and photographs; providing downloadable prerecorded music, information in the field of music, commentary and articles about music, all online via a global computer network
- Printed posters; printed calendars; temporary tattoo transfers; stickers; decals; bumper stickers; iron-on and plastic transfers; collectible printed trading cards; printed postcards; scrapbooks; printed note pads; desk pads; bookmarks; printed address books; printed appointment books; printed daily planners; printed day planners; printed desktop planners; printed autograph books; desk top and personal organizers; desk organizers for stationery use; stationery-type portfolios; book markers of precious metal; money clips; holders for desk accessories, namely, paper clip, stapler and pen and pencil holders; letter clips; letter openers; pen and pencil cups, namely, pen and pencil holders; bookends; book covers and checkbook holders; checkbook covers; coin and photograph albums; brag books; leather book covers; printed photographs; decorative paper centerpieces and pencil-top ornaments; globes; paperweights; coasters made of paper; clip boards; paper emblems; printed emblems; printed holograms; printed concert programs; printed event programs and event albums; printed matter, publications, and promotional matter, namely, books, magazines, leaflets, journals, and newsletters, in the field of entertainment and popular culture
- Clothing, namely, shirts, long-sleeved shirts, T-shirts, tops, crop tops, tank tops, sweatshirts, hooded sweatshirts, wrist bands, underwear, loungewear, robes, underclothes, pajamas, and sleepwear
- Entertainment in the nature of a live musical performer; entertainment in the nature of live performances by a musical artist; entertainment, namely, live music concerts; music composition and transcription for others; songwriting services; entertainment, namely, personal appearances by a musician or entertainer; entertainment services, namely, live, televised and movie appearances by a professional entertainer; entertainment services, namely, providing a web site featuring non-downloadable musical performances, musical videos, related film clips, and photographs; entertainment services, namely, providing non-downloadable prerecorded music, information in the field of music, commentary and articles about music, all online via a global computer network; entertainment in the nature of live traveling tours by a professional entertainer featuring music; entertainment services, namely, presenting non-downloadable ring tones, pre-recorded music, video and graphics to mobile communications devices via a global computer network and wireless networks
Related: Trademarking your stage name
Shampoo Press & Curl
Shampoo Press & Curl is a production company that mysteriously took over producing Bruno Mars’ third album, 24K Magic. It had previously been The Smeezingtons but on a deeper look, it looks like Shampoo Press & Curl is a reformed version of The Smeezingtons – Bruno’s longtime production/songwriting trio. The trademark for the production company was filed in 2016, registered in 2020, and applies to:
- Musical sound recordings; audiovisual recordings, namely, compact discs, audio discs, phonograph records, CD ROMs, video discs, DVDs, digital audio tapes (DATs), downloadable MP3 files, and laser discs, all featuring music and soundtracks; downloadable musical sound recordings; downloadable video recordings featuring music; compact disc cases and protective covers; multimedia software recorded on CD ROM featuring music, entertainment
- Record production; music production; audio recording and production; videotape production; motion picture song production; music composition and transcription for others; songwriting services, and radio entertainment production
Mars’ latest venture has moved away from music with the launch of a new lifestyle brand under his designer alter-ego, “Ricky Regal”. Teaming up with fashion brand, Lacoste, the “Lacoste x Ricky Regal” line was launched in early 2021 and is a 25-piece 1970s-inspired collection of sport and luxury items inspired by the lust of life and an entrepreneurial Midas touch. The “RR” logo features two outwards facing double “R’s” with a fanciful heart designed embodied between the “R’s”. The trademark was filed in 2020 but is still pending. If granted it will apply to:
- Clothing, namely, shirts, T-shirts, under shirts, night shirts, rugby shirts, polo shirts, cardigans, jerseys, scrub tops and pants not for medical purposes, smocks, dress shirts, pants, trousers, slacks, jeans, culottes, cargo pants, stretch pants, denim jeans, overalls, coveralls, jumpers, jump suits, shorts, boxer shorts, tops, bottoms, tank tops, tankinis, sweat shirts, hooded sweat shirts, sweat shorts, sweat pants, wraps, warm-up suits, jogging suits, track suits, play suits, blouses, skirts, dresses, sweaters, vests, fleece vests, pullovers, snow suits, parkas, capes, anoraks, ponchos, cloaks, shrugs, jackets, reversible jackets, wind-resistant jackets, shell jackets, sports jackets, golf and ski jackets, jean jackets, coats, heavy coats, over coats, blazers, suits, turtlenecks, cloth ski bibs, swimwear, beachwear, tennis wear, surf wear, ski wear, layettes, infantwear, infants sleepers, booties, baby bibs not of paper, caps being headwear, swim caps, berets, beanies, hats, visors being headwear, headbands, wrist bands, sweat bands, headwear, ear muffs, aprons, scarves, bandanas, belts, suspenders, neckwear, ties, neckerchiefs, pocket squares, ascots, underwear, briefs, bras, thong underwear, thong beachwear, thong footwear, thong sandals, G-strings, singlets, socks, loungewear, robes, underclothes, pajamas, sleepwear, night gowns, nighties, lingerie, leg warmers, hosiery, pantyhose, body stockings, knee highs, leggings, tights, gloves, mittens, rain slickers, rainwear, footwear, shoes, sneakers, boots, galoshes, sandals, flip-flops, and slippers
Bruno Mars is a world-famous musician with a wealth of smash hits, chart-topping albums, and an impressive number of awards. However, despite being famous since 2010, Mars only has 19 trademarks to his name. Whilst these are important trademarks, such as his stage name and production companies, there’s still a lot more Mars Force Trademarks LLC can be doing to protect themselves. For example, Mars only has one album name trademarked, and no slogans or popular song lyrics which could be used on merchandise or for future advertising.
Mars has recently applied for a significant number of trademarks to cover his new fashionwear collection under his alter-ego “Ricky Regal”, therefore showing he understands the importance of protecting his assets. With a net worth of $175 million, Mars could benefit from trademarking more with USPTO to prevent future legal battles or disputes.