In today’s competitive marketplace, your trademark is often your most valuable business asset. When another entity uses your trademark without permission, you face not just a legal challenge but a direct threat to your brand identity and customer relationships. Trademark infringement can erode years of careful brand building, redirect your hard-earned customers to competitors, and … Read more
Having issues getting your logo trademark? If you’re developing a clothing line, you probably have a distinctive name, logo, or slogan that you will want on your apparel. In the competitive fashion industry, protecting these elements through trademark registration is essential to avoid infringement and to maintain a unique presence in the market. Whether you’re … Read more
If you want to protect your company’s brand and identity, trademark registration is essential. Many business owners (especially small businesses) put off filing an application because they think the trademark registration process is too complex, or even unnecessary. It might be an involved process, but it can be broken down into four easy steps and … Read more
We have one-time IBM patent lawyer Peter Detkin to thank for the phrase “patent troll.” In Detkin’s time, the phrase almost always referred to the practice of buying low-value patents for the purpose of threatening nuisance litigation. The easiest way to define the phrase for today’s world is to say that it refers to any … Read more
Clients often ask if it’s possible to file a trademark application if they have not yet started doing business under the proposed trademark name. The answer is YES. You can file what’s called an “intent-to-use” trademark application to begin securing your trademark rights even before you start doing business. What is an Intent-to-use Trademark Application? … Read more
Don’t let that trademark certificate fool you. It might declare that you own trademark rights to a logo or name, but you can lose those rights just as easily as you acquired them. A trademark registration certificate from the United States Patent and Trademark Office (USPTO) is really just a single step in the journey … Read more
The trademark registration process is not necessarily a difficult one. It can, however, prove exhausting. From the time you file an application it takes about 10 months to receive approval–if everything goes smoothly. If you make a single mistake on your application, the registration process could take longer than a year. Since the United States … Read more
To protect your brand, one of the first things that you should do is to trademark your logo, slogan, and/or name. You can do this by filing a trademark application with the United States Patent and Trademark office. Trademark applications can be filed online through the website of the USPTO. Before you file an application, … Read more
Let us start with the obvious question: should you hire a trademark attorney? Absolutely. Hiring a trademark attorney is a smart move – one that pays for itself in the long run. A licensed trademark attorney offers you an invaluable range of services. For instance, an attorney can help you choose a strong mark to … Read more
Trademarks are an important part of protecting your intellectual property, strengthening the legal position of your brand, and carving out a chunk of a market in which you can make a profit unhindered by competition trying to ride your coattails. However, trademarks are not a set-it and forget-it solution. Trademark enforcement requires constant monitoring in … Read more
Entrepreneurs spend a lot of time trying to find the right marks to use for their businesses. Registering trademarks can help businesses to establish their brands and reputation while preventing others from using the same or similar marks. However, finding marks that are not already in use by others is becoming more difficult with the … Read more
For many business owners, the idea of registering a trademark can be a bit intimidating. In the article below, we’ll provide some basic information about trademarks, explain the benefits of registering a trademark to protect your intellectual property, outline what the first steps are that you need to take in order to get started, and … Read more
Establishing a trademark is important for any business, but the competition is particularly fierce in the tech industry. With competitors fighting over everyday words that have been in use for centuries, it’s no wonder tech start-ups are so eager to snag trademarks. If you’re just starting out, however, applying for trademark registration isn’t your first … Read more
Congratulations! You’ve finally received notice that your trademark registration application has been approved by the United States Patent and Trademark Office (USPTO). So what’s next? In the following article, we’ll discuss what steps you need to take now that your trademark has officially been registered. Add The Trademark Registration Symbol One of the first steps … Read more
The trademark registration process is not necessarily a complex one. At the same time, it is not an easy one. Many laws and requirements stand between you and a registered trademark. The United States Patent and Trademark Office (USPTO) takes trademark laws very seriously. It may reject your application for something that to you seems … Read more