A blue bird is back on the social-media market. During the week of August 24, 2026, a Virginia startup called Operation Bluebird, Inc. opened a browser-based social network at Twitter.now, built around public conversation and carrying the Twitter name. It did this while X Corp., which retired that name in 2023, was still asking a … Read more
On August 10, 2026, the Chicago Cubs and Washington Nationals asked the Trademark Trial and Appeal Board to refuse registration of THE W for apparel. Their opposition puts WNBA Enterprises LLC’s pending clothing application alongside earlier W-formative marks that the baseball clubs say cover the same commercial territory. A short phrase can generate a detailed … Read more
A longhorn head and an orange storefront have put a Corpus Christi butcher shop across the courtroom from the University of Texas. On July 29, 2026, the Board of Regents of the University of Texas System sued Staples Street Meat Market and owner Michael Meehan in the US District Court for the Southern District of … Read more
A single diagonal stroke now sits at the center of a 31-page federal complaint between two AI companies that also buy and sell services from each other. I see the dispute as a warning about how much legal and commercial weight a compact logo can carry once the company name disappears. Anthropic Takes The Slash … Read more
Sixty-eight days after Perdue announced its limited-edition 6 7 Chicken Nuggets, the company filed a federal trademark and trade-dress lawsuit over a rival product. The parties agreed to settle less than a month later, leaving the package designs, three pending USPTO applications, and the speed of the conflict as the clearest practical record. The Freezer-Aisle … Read more
On June 3, Allie Mitrovich told followers that HOT GIRLS READ was officially registered. By June 8, People reported that she said the trademark was being surrendered and that the paperwork had been filed. When I checked the USPTO record for serial number 98719017 on June 15, the registration still showed as live with a … Read more
A Dearborn animal shelter had city approvals, vendor paperwork, shirts, sponsors, and a June 13 fundraiser on the calendar before a trademark warning pushed the event from Pawchella to Pawfest. The pattern I see is a catchy event name becoming expensive to change after it has already been promoted, permitted, and printed. The Shelter Changed … Read more
Two Philadelphia wine schools fought over the simple name PHILLY WINE SCHOOL. The late-May federal ruling shows how a local service name can become powerful, expensive, and fragile when trademark registration, social-media handles, Google listings, and proof of real marketplace use all collide. A Wine-School Name Fight Moves From Instagram To Federal Court The dispute … Read more
Groq Health reached settlement territory after a federal judge found enough factual disputes about AI, health apps, domain searches, and affiliation confusion to keep the trademark case moving toward trial. A Settlement After The Case Survived Summary Judgment On May 18, 2026, Judge Mary Kay Vyskocil received a letter saying the parties in Groq, Inc. … Read more
FKA Twigs built a global music career around a name that was meant to separate her from an older act. The counterclaims now pending in federal court show the harder lesson: a modified name can still carry the old conflict with it, and fame can make that conflict larger instead of easier to solve. The … Read more
A Las Vegas performer who has built her career around the “Confessions of a Showgirl” brand since 2014 is now suing Taylor Swift in federal court, claiming Swift’s blockbuster album “The Life of a Showgirl” tramples her registered trademark. On March 30, 2026, singer and entertainer Maren Wade (legal name Maren Flagg) filed suit in … Read more
The NCAA filed a federal trademark lawsuit against DraftKings on March 20, 2026, accusing the sportsbook of plastering “March Madness,” “Final Four,” and other registered marks across its betting platform without permission. On March 26, 2026, a federal judge denied the NCAA’s emergency request to stop it. DraftKings embedded the marks throughout its platform. Navigation … Read more
Dr. Ashley Bryant built software to help therapists manage their practices. DoorDash, a $72 billion food delivery company represented by one of the country’s largest IP law firms, tried to stop her from using the name LeadDash. She fought back without a lawyer. She won. Bryant holds a PhD, is a licensed professional counselor based … Read more
A Florida holding company wanted to open a sandwich shop called Vice City Subs. Take-Two Interactive, the publisher behind Grand Theft Auto, had other plans. The Opposition Filing On February 13, 2026, Take-Two Interactive Software filed Opposition No. 91305220 at the Trademark Trial and Appeal Board to block the registration of “Vice City Subs.” The … Read more
Buc-ee’s filed a federal trademark infringement lawsuit on February 18, 2026, against an Ohio gas station chain whose cartoon moose mascot looks uncomfortably similar to its iconic beaver. The target: Coles IP Holdings LLC, doing business as Mickey’s, a family-owned chain of roughly 42 convenience stores and gas stations spread across northern Ohio. Filed in … Read more
On February 20, 2026, a federal judge in Atlanta closed the book on the trademark infringement lawsuit between Outkast’s holding company and a masked electronic dance music duo who had been performing under the name “ATLiens” since 2012. The case was dismissed with prejudice, meaning Outkast can never refile it. After 18 months of litigation, … Read more