Ferrari’s “849 Testarossa” Trademark Filing Signals Possible Revival of Iconic Supercar
Ferrari’s recent “849 Testarossa” trademark filing in July 2025 offers valuable lessons in advanced brand protection strategy. This wasn’t just another routine trademark application. The Italian automaker’s move demonstrates how smart businesses use intellectual property as both shield and sword, protecting existing assets while positioning for future opportunities. 2025 marks the 40th anniversary of the … Read more