Trademark Watch

We keep an eye on several famous personalities and businesses to see what they’ve trademarked, both recently and historically.

JPMorgan’s JPMD Trademark Filing: What Financial Innovation Teaches Us About Strategic Brand Protection

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In the rapidly evolving world of financial technology, timing isn’t just everything. It’s the difference between securing your competitive advantage and watching competitors claim the digital territory you pioneered. JPMorgan Chase’s recent trademark filing for “JPMD” offers valuable lessons in intellectual property protection that every business operating in the fintech space should study carefully. On … Read more

Angel Reese’s “Mebounds” Trademark: How to Turn Critics into Cash

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Chicago Sky forward Angel Reese has turned social media mockery into a potential six-figure business opportunity by filing a trademark application for “Mebounds” – a term originally coined by critics to describe her tendency to rebound her own missed shots. The move demonstrates a masterclass in brand protection strategy that every business owner can learn … Read more

Britney Spears’ “B Tiny” Trademark: Strategic Brand Protection for Celebrity Jewelry Lines

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In a smart business move that underscores the importance of proactive trademark protection, Britney Spears has officially filed a trademark for her upcoming jewelry line “B Tiny” with the United States Patent and Trademark Office. The filing, submitted on Tuesday, May 27, 2025, represents more than just paperwork—it’s a masterclass in how celebrities and entrepreneurs … Read more

Meghan Markle Faces Trademark Issues With New Brand

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The Duchess of Sussex is encountering a series of hurdles in her attempt to launch her latest business venture. Meghan Markle faces significant challenges with her trademark application for “As Ever,” her new lifestyle brand that emerged after she was forced to pivot from her original concept. According to reports from the Daily Mail, the … Read more

Taylor Swift Trademarks

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Taylor Swift is a musician who exploded into national attention when her debut country music album reached the top 5 on the Billboard list in 2006. Since then, she has become a defining figure in the music industry, with a transition from country roots to becoming an iconic pop figure. Her albums are: Aside from … Read more

Kansas City Chiefs Trademarks

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The National Football League has several outstanding teams in the AFC West division, including the Kansas City Chiefs. The team was founded in 1960 under the name ‘‘Dallas Texans’’ by entrepreneur Lamar Hunt and was a charter member of the American Football League (AFL). In the spring of 1963, the team relocated to Kansas City … Read more

Target Trademarks

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Target has become ingrained in the American consciousness, with a whopping 75% of Americans living within 50 miles of a Target store, but that wasn’t always the case. Target began in the early 1960s when Dayton Company opened a discount store in Roseville, Minnesota. The founder of the Dayton Company (established in 1902), Douglas Dayton, … Read more

Penn State Trademarks

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The sport industry is no stranger to trademark law. Successful athletes and universities have adopted strict policies in order to protect reasonable revenue streams from dilution or compromise. While the extent of registered marks between universities varies, Penn State rests among the more extensively defined of institutions with comparable licensing programs. In the process, the storied … Read more

Megan Thee Stallion Trademarks

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Megan Jovon Ruth Pete is an American rapper known professionally as “Megan Thee Stallion”. Born on February 15th, 1995 in Houston, Texas, she first gained attention by freestyle rapping on social media. The rapper officially started her musical career by releasing SoundCloud-exclusive mixtapes in 2016 before making her solo debut with her first professional EP … Read more

Rihanna Trademarks 

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Robyn Rihanna Fenty is known professionally as “Rihanna” and is a singer, actress, and businesswoman. Born February 20th, 1988 in Barbados, the singer rose to fame in the mid-2000s after auditioning for American record producer, Evan Rogers and signing with record label Def Jam in 2005.  The singer released two albums, Music of the Sun … Read more

Beyoncé Trademarks

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Beyoncé Giselle Knowles-Carter, known professionally as simply “Beyoncé”, is an American singer, songwriter, actress, and dancer. Not only is she known for her vocal talents, but the artist has become a cultural icon and one of the most influential women of the century.  Born in 1981 in Houston Texas to salon owner, Tina Knowles and … Read more

Cardi B Trademarks

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Born Belcalis Marlenis Almánzar Cephus, but known professionally as “Cardi B”, she is an American rapper, entertainer, and social media personality. Born October 11th, 1992, Cardi B grew up in Washington Heights, New York. Her father was Dominican and her mother was Trinidadian of African and Spanish descent. She attended Renaissance High School for Musical … Read more

Amazon Trademarks 

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Amazon.com, Inc is an American multinational technology company founded in 1994 by Jeff Bezos. Simply known as “Amazon”, it was originally called “Cadabra” but because of branding issues was changed to Amazon within the first year.  Starting from Bezos’ garage in Bellevue, Washington, the company has grown substantially and is now recognized as one of … Read more

National Hockey League Trademarks 

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The National Hockey League (NHL) is a North American professional ice hockey league, which is considered the top-ranked professional ice hockey league in the world. The league consists of 32 teams (25 from the United States and 7 from Canada).  After the 1909 National Hockey Association (NHA) folded, the NHL was founded in Montreal in … Read more

Tom Brady Trademarks

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Tom Brady is a former American football quarterback and is considered the most successful NFL (National Football League) quarterback of all time. Born in California on August 3rd, 1977 as Thomas Edward Partick Brady Jr, he played in the NFL for 23 seasons. Brady was selected in the sixth round of the NFL draft in … Read more

Subway Trademarks

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Subway is an American fast-food franchise specializing in submarine sandwiches, salads, wraps, and drinks. Their restaurants are located in more than 100 countries and territories worldwide.  Subway was founded by Fred DeLuca, who borrowed $1,000 from his friend Peter Buck to start a sandwich shop to help him make enough money to pay tuition for … Read more