We keep an eye on several famous personalities and businesses to see what they’ve trademarked, both recently and historically.
When Angel Reese’s Heitner Legal team posted “Angel Reese is now ANGEL REESE®️” on October 28, 2025, the announcement marked more than just another trademark registration. The Chicago Sky forward had officially secured federal protection for the most valuable asset in her business empire: her own name. While the 23-year-old athlete continues dominating rebounds on … Read more
When Vancouver-based Lululemon Athletica received federal trademark registration for “Lululemon Dupe” on October 21, 2025, the athleisure giant flipped conventional brand protection on its head. Instead of fighting the term that has plagued premium brands across social media, Lululemon claimed ownership of it. The registration, granted just ten months after the company filed its application … Read more
When YouTube’s biggest creator files paperwork to launch a financial services empire, it’s more than just another influencer side project. On October 13, 2025, Jimmy Donaldson (better known as MrBeast to his 446 million followers) filed a trademark application that could reshape how an entire generation manages money. But lurking beneath the announcement are cryptocurrency … Read more
On October 1, 2025, World Wrestling Entertainment filed a trademark application with the United States Patent and Trademark Office for its classic “block” logo, the bold, squared design that defined the company during its 1980s Hulk Hogan era. This wasn’t a routine defensive filing or a minor brand housekeeping task. This was WWE making a … Read more
When General Motors filed a trademark application for “Camaro” in Cambodia on September 25, 2025, automotive enthusiasts worldwide started speculating about the muscle car’s comeback. But here’s what most people missed: GM wasn’t filing in Tokyo, Berlin, or São Paulo. They filed in Cambodia, a country not exactly known as a major automotive market. The … Read more
Health In Tech recently filed a trademark application for “Ask Tim,” covering insurance data analysis, lead matching, health insurance underwriting, and claims processing services. The filing connects directly to CEO Tim Johnson’s identity, creating a personalized approach to artificial intelligence in the healthcare sector. This move comes alongside significant leadership changes at the company. On … Read more
In one of the boldest trademark moves I’ve witnessed in my years of practice, Jordon Hudson filed a trademark application for “Gold Digger” on August 27, 2025. The 24-year-old, known for her high-profile relationship with former Patriots coach Bill Belichick, isn’t shying away from controversy with her jewelry brand venture. This filing represents more than … Read more
Taylor Swift is a musician who exploded into national attention when her debut country music album reached the top 5 on the Billboard list in 2006. Since then, she has become a defining figure in the music industry, with a transition from country roots to becoming an iconic pop figure. Her albums are: Aside from … Read more
Taylor Swift’s latest trademark move offers a masterclass in proactive intellectual property strategy. On August 11, 2025, her company TAS Rights Management LLC filed trademark applications for “TLOAS” just hours before announcing her upcoming album “The Life of a Showgirl.” This calculated approach demonstrates exactly how smart businesses protect their brands before competitors can capitalize … Read more
Most influencers stumble into trademark problems. MrBeast filed his way out of them before they started. When Jimmy Donaldson, better known as MrBeast, filed a trademark application for “#TeamWater” in August 2024, he wasn’t launching anything yet. No product announcements. No campaign reveals. Just a quiet legal filing that would prove its worth exactly one … Read more
When Target filed 525 trademark applications in 2024, the retail giant didn’t just break records. It sent a clear message about the future of brand protection. No other U.S. company came close to matching this trademark activity, surpassing even traditional intellectual property powerhouses in technology and entertainment. This isn’t just about one retailer’s legal strategy. … Read more
In the rapidly evolving world of financial technology, timing isn’t just everything. It’s the difference between securing your competitive advantage and watching competitors claim the digital territory you pioneered. JPMorgan Chase’s recent trademark filing for “JPMD” offers valuable lessons in intellectual property protection that every business operating in the fintech space should study carefully. On … Read more
Chicago Sky forward Angel Reese has turned social media mockery into a potential six-figure business opportunity by filing a trademark application for “Mebounds” – a term originally coined by critics to describe her tendency to rebound her own missed shots. The move demonstrates a masterclass in brand protection strategy that every business owner can learn … Read more
In a smart business move that underscores the importance of proactive trademark protection, Britney Spears has officially filed a trademark for her upcoming jewelry line “B Tiny” with the United States Patent and Trademark Office. The filing, submitted on Tuesday, May 27, 2025, represents more than just paperwork—it’s a masterclass in how celebrities and entrepreneurs … Read more
The Duchess of Sussex is encountering a series of hurdles in her attempt to launch her latest business venture. Meghan Markle faces significant challenges with her trademark application for “As Ever,” her new lifestyle brand that emerged after she was forced to pivot from her original concept. According to reports from the Daily Mail, the … Read more
The National Football League has several outstanding teams in the AFC West division, including the Kansas City Chiefs. The team was founded in 1960 under the name ‘‘Dallas Texans’’ by entrepreneur Lamar Hunt and was a charter member of the American Football League (AFL). In the spring of 1963, the team relocated to Kansas City … Read more