A bullseye and the color red immediately make us think of one retailer — Target. A 2003 survey found that 96% of Americans recognized the bullseye logo and Target Red as the symbols of Target stores. That’s higher recognition than the Apple symbol or the Nike swoosh. Target is the eighth largest retailer in the … Read more
The famous magenta trademark “un-carrier” started life as a regional service provider. Over the years, T-Mobile has stood out for its edgy ad campaigns and its brightly colored displays, making the magenta trademark color a crucial part of its branding strategy. How T-Mobile Got Started T-Mobile is a subsidiary of the German wireless giant Deutsche … Read more
Ohio-based Owens Corning has been associated with the color pink for almost half a century. It seemed like a natural fit when the company chose the famous cartoon character, the Pink Panther, as its official mascot. The story of this unusual partnership brings together Hollywood studios, a Midwestern manufacturing company, and unique patent law decisions. … Read more
As you shop, go to a restaurant, or watch the delivery man drop off boxes at your home, you come into contact with many recognizable colors and logos every day. Many of these signs, designs, and symbols are trademarked, meaning that they are considered to be the intellectual property of that company. In some cases, … Read more
Cadbury has sold chocolate products for 200 years. It was one of the first chocolate companies to produce a genuinely creamy chocolate bar. Ever since, it has reigned as the number one selling chocolate brand in the UK. Today, Cadbury is a billion-dollar corporation whose distinctive purple-clad candies appear in stores around the world. How … Read more
Few companies are as closely linked to one color as United Parcel Service, which is popularly known as Big Brown and whose advertisements used to ask, “What can brown do for you?” The Atlanta-based United Parcel Service, commonly referred to as UPS or Big Brown, is the largest parcel delivery company in the world. Big … Read more
Few things are as instantly recognizable as a box from Tiffany. The legendary jeweler is known as much for its iconic jewelry designs as it is for those robin’s egg blue boxes with their white ribbons and simple black lettering. Now a global brand with stores in every major city in the world, Tiffany began … Read more