The TV show The Apprentice was one of the biggest hits in TV history. Billed as “the reality show where you don’t win a date, you get a career,” it nabbed over 20 million viewers each episode. Celebrity seasons made it even more popular. The show cemented Donald J. Trump’s image as an entrepreneur and … Read more
Pat Riley has another chance at success 25 years later. In the 1988-1989 NBA season his Los Angeles Lakers sought their third-straight NBA Championship. Lakers players and fans used the motto THREE-PEAT, and it caught on. The Lakers fell short, losing in the finals to the Pistons. But Riley came away a winner. His company, … Read more
The call, “Let’s get ready to rumble!” has appeared in countless boxing matches, WWE events, movies and video games. Most people recognize it as an announcement for something big. What they may not know is that the phrase is a trademarked sentence whose owner has turned it into a $400 million business. How It All … Read more
Paris Hilton became “famous for being famous,” especially after appearing on the hit reality show The Simple Life. Hilton may be caricatured as a pampered “dumb blonde,” but she has been smart enough to file a raft of trademarks that protect her name, image and famous phrases. Hilton’s Background Paris Whitney Hilton is the great-granddaughter … Read more
Emeril Lagasse is an award-winning chef who owns several restaurants, has written over 10 cookbooks and has appeared on dozens of cooking-related TV shows. Like Cher and Madonna, he’s famous enough to only go by one name. Despite this success, most people who know the name Emeril immediately associate it with one word: “BAM!” The … Read more
John McEnroe is one of the greatest tennis players in the game’s history. Bursting onto the professional scene at 20, he transformed the game and held a long-running rivalry with Swedish tennis star Bjorn Borg. McEnroe was as famous for his on-court antics as he was for his volleying skills, and nothing cemented his bad … Read more
Taylor Swift reigns over the pop charts, but the singer can also lay claim to being the queen of trademarks. She has trademarked several of her famous phrases and images. She even famously trademarked the names of her cats. It’s all part of the successful media empire she has been building from an early age. … Read more