There are many memorable breakfast cereal slogans, from “They’re grrreat” to “Silly rabbit, Trix are for kids,” but few have reigned as long as the “Breakfast of Champions” tagline for Wheaties cereal. General Mills has held a trademark on that phrase since 1936, and it still appears on every bright orange box of Wheaties. Wheaties … Read more
The phrase, “Where’s the beef?” has become an indelible part of our culture. It has appeared in TV shows, popular songs, games and even a presidential debate. It all began when a fast food company wanted to shake up its advertising. History of Wendy’s Dave Thomas was born in Atlantic City but moved around the … Read more
Although Apple no longer says, “Think different,” the deliberately ungrammatical slogan is an important part of the company’s history. It created the image of rebelliousness and creativity that still define Apple today. History of Apple Steve Jobs and Steve Wozniak were college dropouts in California who founded Apple Computers on April 1, 1976. They shared … Read more
Nike shoes take their name from the Greek goddess of victory. It’s a fitting symbol for one of the world’s biggest seller of athletic shoes. The Nike “swoosh” is a symbol of athleticism all over the world. That image only grew when the company adopted its timeless slogan, “Just do it.” How Nike Began In … Read more
McDonald’s “I’m lovin’ it” is the fast food company’s longest-running marketing campaign. The well-known, five-syllable jingle that accompanies it is as popular as some radio hits. There’s a reason for that popularity, as you’ll see when you read the fascinating history of this well-known slogan. Brief History of McDonald’s The story of McDonald’s is almost … Read more