Donald Trump Trademarks

Donald Trump has built one of the most recognizable personal brands in American history. The 45th and 47th President of the United States first made his name as a New York real estate developer before expanding into casinos, golf courses, hotels, consumer products, entertainment, and most recently, mobile phones and digital goods.

DTTM Operations LLC, the entity that manages Trump’s trademark portfolio, holds over 100 active trademarks with the USPTO. The portfolio spans more than three decades, from the first TRUMP PLAZA filing in 1990 to 2025 applications for wireless services and a metaverse platform.

In June 2025, the Trump Organization launched Trump Mobile, introducing the T1 smartphone ($499) and a wireless service plan priced at $47.45 per month. This marked the latest extension of a brand that has covered everything from bottled water to fragrances to reality television.

Why Trump’s Trademark Strategy Matters

Trump’s approach to trademarks reflects an aggressive “file everything” philosophy. As trademark attorney Josh Gerben noted to the Wall Street Journal, the strategy is to “file as many trademarks as you can, for as many products and services as you can possibly try to put in the marketplace, and see what works.”

This approach has produced both successes and failures. While marks like TRUMP TOWER and THE MAR-A-LAGO CLUB have become iconic, others like TRUTH SOCIAL and TELERALLY were refused by the USPTO for being too similar to existing marks or merely descriptive. The 2025 metaverse filing shows how the brand continues adapting to new markets, seeking protection for virtual goods, NFT marketplaces, and cryptocurrency services before competitors can claim similar ground.

Notable Donald Trump Trademarks, A-Z

The following table includes approximately 55 of Trump’s most notable trademarks, organized alphabetically. Many marks have multiple registrations covering different goods and services.

Trademark Highlights by Category

Core Brand Marks

TRUMP

The foundational mark of the entire portfolio, TRUMP has been registered across dozens of goods and services classes since 1997. The mark covers hotels, golf clubs, apparel, entertainment, spring water, vodka, home furnishings, and now wireless services and virtual goods. Multiple TRUMP registrations exist for different product categories.

THE TRUMP ORGANIZATION

Filed January 20, 1998, this mark covers real estate planning, development, and construction of residential, industrial, and commercial properties. It represents the corporate umbrella under which most Trump business ventures operate.

Real Estate Properties

TRUMP TOWER

Filed April 9, 1990 for real estate services including selling, leasing, and managing commercial and residential property. The original Trump Tower on Fifth Avenue in Manhattan opened in 1983 and remains the organization’s headquarters.

TRUMP PLAZA

One of the earliest filings, dating to January 16, 1990 for casino services, with subsequent filings for hotel, bar, and restaurant services. The Atlantic City casino operated from 1984 until 2014.

TRUMP INTERNATIONAL HOTEL & TOWER

Filed March 16, 1998 covering stationery, postcards, and greeting cards, with later filings for real estate development. Multiple properties carry this name worldwide.

Hospitality and Clubs

THE MAR-A-LAGO CLUB

Filed October 11, 1995 for entertainment and country club services. The Palm Beach estate, built in 1927, was acquired by Trump in 1985 and converted to a private club in 1995. Related marks include MAR-A-LAGO (housewares) and THE TRUMP SPA AT MAR A LAGO.

TRUMP HOTEL COLLECTION / TRUMP HOTELS

Filed in 2011 and 2018 respectively, covering hotel and hotel reservation services. The hotel brand operates properties in Washington D.C., Las Vegas, Chicago, and internationally.

Golf Properties

Trump’s golf portfolio includes multiple protected marks:

• TRUMP NATIONAL GOLF CLUB (1997) – Clothing and club services
• TRUMP INTERNATIONAL GOLF CLUB (1997) – Golf club services
• TRUMP GOLF LINKS (2015) – Golf club services
• THE ESTATES AT TRUMP NATIONAL GOLF CLUB (2007) – Residential real estate

Fragrances and Personal Care

The fragrance line includes multiple marks filed between 2006 and 2014:

• DONALD TRUMP THE FRAGRANCE (2006)
• DJT (2006)
• SUCCESS BY TRUMP (2011)
• EMPIRE BY TRUMP (2014)
• SELECT BY TRUMP (2013)

Home and Lifestyle

TRUMP HOME

First filed May 5, 2006, covering furniture, home furnishings, lighting, and decorative items. The mark has been registered for chandeliers, lamps, wall sconces, and various home accessories.

TRUMP ICE / H 2 EAU

Bottled water marks filed in 2003 and 2008, representing Trump’s entry into the beverage market.

AFFORDABLE LUXURY COMES HOME

Filed April 17, 2007 as a tagline for the Trump Home lighting collection.

Digital and Technology (2025)

TRUMP (Metaverse/Virtual World)

Filed February 24, 2025, this application covers an ambitious range of digital services including virtual world platforms, NFT marketplaces, cryptocurrency transaction management, virtual clothing and accessories for avatars, and virtual restaurant experiences. The filing signals expansion into Web3 and blockchain-based services.

TRUMP (Wireless) and T1

Both filed June 12, 2025, these marks cover wireless telephone services, mobile phones, phone accessories, and retail stores. The T1 mark specifically protects the brand name of Trump Mobile’s $499 smartphone, which launched June 16, 2025.

Casino and Gaming (Historical)

Several casino-related marks remain in the portfolio from Trump’s Atlantic City era:

• TRUMP TAJ MAHAL CASINO RESORT (1990)
• TRUMP MARINA (1997)
• TRUMP ENTERTAINMENT RESORTS (2007)
• TRUMP CARD (1999) – Customer loyalty programs
• UNITED STATES POKER CHAMPIONSHIP (1996)

Notable Refusals

Not all Trump trademark applications succeed. TRUTH SOCIAL was refused by the USPTO for being too similar to existing marks “Vero – True Social” and “Truth Network.” TELERALLY, filed in 2020 for political communication services, was refused as “merely descriptive” of the goods and services offered.

Let’s Protect Your Brand

Building a trademark portfolio like Trump’s requires consistent filing across product categories and business ventures. When I work with entrepreneurs and business owners, I focus on identifying all the ways a brand might be used and securing protection before launching into new markets.

The Trump approach of filing broadly shows both the potential and the limits of trademark strategy. Some marks become iconic properties worth billions. Others get refused by the USPTO or never make it to market. The key is filing early, filing often, and understanding that not every application will succeed.

If you are building a personal brand or expanding an existing business, securing federal trademark registration should be part of your launch strategy. Contact me to discuss protecting your brand’s future.

Last updated: December 2025 – Added 2025 filings (T1, TRUMP for wireless services, TRUMP for metaverse/virtual world), OFFICIAL TEAM TRUMP (2023), Trump Mobile launch context, and trademark refusal examples.