The Home Depot is a multinational home improvement corporation based in America. They specialize in construction products, appliances, and services alongside home improvement kits and tools. The Home Depot offers several additional lines featuring soft furnishings, decorative items, and home accessories.
The Home Depot was founded by Arthur Blank, Ron Brill, Pat Farrah, Bernard Marcus, and Ken Langone in 1978. The idea was to build home-improvement superstores larger than any existing home-improvement chains. Ken Langone was an investment banker and helped them secure the necessary capital.
The first stores opened in metropolitan Atlanta in 1976, then expanded to Florida and Dallas. From there, the chain grew all over the US and beyond.
As of 2022, the company has almost 500,000 employees and 150+ billion in revenue. The company remains headquartered in Cobb County, Georgia. It operates several big-box format stores across the US (including outlying islands and Puerto Rico), all provinces of Canada, and all Mexican States. The MRO (Maintenance, Repair, and Operations) company Interline Brands was acquired by The Home Depot and is now called The Home Depot Pro, and it manages 70 distribution centers.
Up to 15% of Home Depot’s sales are online, and a significant minority of the company’s sales are related to DIY, plumbing, and kitchen installations.
Famous Home Depot trademarks
The Home Depot is the best example of a household name – if you’re in North America, chances are you live near a Home Depot or have been to one, with over 2,000 stores across the US and wider North America. Protecting this mammoth brand is difficult, aided by proper trademark registration. Let’s take a look at the trademarks owned by The Home Depot, registered by Home Depot U.S.A, Inc.
Homesaver
One of Home Depot‘s most recognizable trademarks is the ‘Homesaver’ wordmark. Following its first use in 1988, the wordmark was registered in 1992 for the following categories:
- Mortar and refractory cement
- Jackets and baseball-style caps
- Metallic chimney pipe liners, insulation covers, and caps
- Silicone sealant, ceramic fiber insulation for use in connection with chimneys, and fiberglass stove gasketing
Home Decorators Collection
The ‘Home Decorators Collection’ is one of Home Depot‘s most recognizable brands. The trademark application was initially approved in 1997 for use in:
- Rugs and other goods for sale to the general public
- Lamps, lampshades, and decorative lighting
- Television carts and storage discs
- Stools such as folding step stools
- Bedding, including comforters and duvet sets
- Landscape lighting installations
- Cabinets
- Metal hooks for household items
- Mobile gift wrapping storage cart for domestic use
- Baskets and storage for domestic use
- Umbrellas
- Ornate decorative centerpieces
- Curtains and curtain accessories such as curtain rings
- Exterior and interior paint
- Bathroom vanities
- Mail order catalog services
- Candles
- Motorized solar shades
- Flooring
- Ceiling fans
- Flatware
- Laundry hampers
- Non-metal hall trees
- Window shades and blinds
- Free-standing partitions and room dividers
- Fireplace safety equipment and accessories
- Artificial Christmas trees
- Retail store services relating to home furnishings and accessories
Husky
‘Husky’ is a line of tools and storage equipment related to hand and power tools. Though it was founded in 1924, it’s been acquired by The Home Depot. ‘Husky’ was first trademarked in 1924 though the trademark has been expanded several times to include additional categories. It’s registered for use in:
- Socket wrenches and sets of wrenches
- Wheelbarrows
- Keypads and remotes for electric garage doors
- Kneeling pads for home and garden use
- Claw nail pullers
- Power-operated tools, namely, inflators that aren’t tire inflators
- Tire inflators
- Pipe brushes
- Tarp clips
- Hand tools including jab saws, pullers for compression sleeves, and more
- LED flood lights and LED work lights for construction settings
- Flashlights
- Retail store services, online retail ordering services, and mail order catalog services, all featuring hardware, home improvement goods, and tools
- Air compressor parts, including reducers
- Tool kits comprised of ratcheting handles, adapters, hex dies, taps, tap adapters, pitch gauges, hex keys, die adapters, and hex die adapters; tool kits comprised of ratchets, long bars, sockets, wrenches, and adapters; tool kits comprised of sockets, ratchets, extensions, and bit drivers
- Plastic organizers
- Workbenches
- Booster cables
- Empty tool bags
- Carabiners
- Plumbing supplies, namely, handheld and wall-mounted showerheads, metal water and gas valves, Silcock, and boiler drain valves
- Metal ladders
- Work gloves and protective equipment
- Work aprons
- Padded shoulder straps
- Rakes
- Air filters for mechanical purposes
- Hand-powered magnetic pickup tools
- Backpacks
- Calipers for measuring length; inspection mirrors; protractors
- Vacuum cleaners
- Air power tools
- Adhesive tire repair kits
- Carpenter pencils
- Surface preparation tools for air tools, namely, polishing pads, polishing discs, and sanding discs
- Ratchet accessories, including universal joints
- Augers
- Bungee cords
- Power-operated portable texture sprayers
- Extension poles for hand tools
The Home Depot Design Center logo
The Home Depot Design Centers are large-scale purpose-built showrooms that provide an extensive selection of high-end fixtures, appliances, and custom design services to professional designers and homeowners. Visiting a design center helps you envision how your home or client’s home could look.
The Home Depot Design Center logo consists of an orange background with the words ‘The Home Depot Design Center‘. It follows The Home Depot’s typical simple and striking branding. As of 2018, it’s registered for use in:
- Retail home improvement stores offer various bath and kitchen cabinets, fixtures, hardware, and appliances
- Installation, repair, and renovation services for baths and kitchens. Services offered include planning and custom layout design for residential buildings
- Consulting related to home improvement
- Construction management
- Construction project management related to repairs
- General constructing contracting
- Consultation for home improvement design and interior design consultancy services
Home Depot logo
The Home Depot logo is simple but effective, consisting of just the words ‘The Home Depot‘ in a stylized font. Their background color isn’t a feature of the mark. It was first used in 1979 and registered in 1984 for use in:
- Retail home improvement centers
- Installation services
- Landscape gardening design
- Delivery and transportation of goods
Related: Trademarking a logo
Home Depot orange
The Home Depot took the unusual, but not unheard of, measure of registering a color. The Home Depot orange, often known as ‘Big Orange’, was registered in 1999 following its first use in 1979. It’s still prominently featured on all The Home Depot logos, publications, etc. It was registered for use in:
- Lawn fertilizers
- Metal fasteners and door drapery/curtain hardware such as brackets, fingers, and hooks
- Compressors for machines
- Hand tools, including screwdrivers and chisels
- Electrical swings
- Sinks, electrical lighting fixtures, fans, air conditioners, shower heads, metal shower arms, and plumbing fittings
- Watering hoses and plastic pipes
- Lawn sprinklers
- Bedroom, living room, and outdoor furniture
- Wallpaper and carpets
- Installation services related to wood decks, fencing, vinyl flooring, screen doors, and suspended ceilings
- Kitchen and bath sinks
- Interior decorating consultations
- Educational services, including classes and clinics related to home improvement projects (but excluding classes in painting/decorating)
- Landscape gardening design for others
Wrapping up
Intellectual property may be worth more than physical property. To protect your intellectual property, you need to register trademarks. Registering a trademark with the USPTO gives you a legal claim over it, allowing you to preserve your unique branding.
The Home Depot owns more home improvement stores than any other US brand and enjoys billions of dollars of revenue; the Home Depot trademarks listed here could be worth millions alone. It’s no wonder that The Home Depot is a prolific trademark owner, with nearly 1,000 trademarks as of 2022.
