Kylie Jenner Trademarks

Kylie Jenner is an American media mogul who shot to fame on the reality TV show Keeping up with the Kardashians and her sisters, including Khloe Kardashian and Kim Kardashian. She has pioneered Kylie cosmetics and co-owns a clothing line with her sister, Kendall Jenner ”Kylie & Kendall.”

In 2015, Jenner launched her own cosmetics line, Kylie Lip Kits, later renamed Kylie cosmetics. Kylie Cosmetics sold over half a million lip kits in 2016. Kylie Cosmetics launched a mobile app that topped the iTunes app store at number one. In 2015, Time magazine listed the Jenner sisters as some of the most influential teens globally, citing their considerable social media influence.

With over 270 million followers, Kylie Jenner is the most followed woman on Instagram. In 2017, Jenner was placed on the Forbes celebrity 100 list, making her the youngest person of all time to be put on the list.  According to Forbes, in 2019, Jenner’s net worth was 1 billion dollars, which would make her the youngest self-made billionaire in the world.

Kylie Jenner

Famous Kylie Jenner Trademarks

Kylie Jenner has registered many trademarks over the last decade. We’ll take a look at some of the most prolific trademarks.

Kendall & Kylie

The trademark application for Kendall & Kylie – the name of the fam us sisters clothing brand, was filed in 2011. The trademark covers the following categories:

  • Clothing that includes dresses, pants, tops, skirts, and swimwear.
  • Jewelry and accessories.
  • Bags, handbags, and purses.

Kylie Cosmetics

Kylie cosmetics was first used in 2016, though Kylie Je ner Inc didn’t officially register the trademark until 2018. The trademark was registered in the following categories:

  • Goods and Services, cosmetics.
  • Cosmetics and beauty products.
  • Fragrances and perfumes.
  • Artificial nails.

Kylie Jenner

As of 2019, Kylie Jenner has trademarked her name, to be used in the following categories:

  • G & S Eau de parfum; eau de toilette; solid perfumes; hair care products.
  • Nail polish and fake lashes.

In addition, a trademark application has been filed (but not yet approved) in the following categories:

  • Vitamins, dietary supplements.
  • Meal replacement shakes and bars for weight loss.
  • Medicated hair care preparations.
  • Medicated mouthwashes and toothpaste.
  • Medicated lotions for the treatment of dermatological conditions.
  • Hand-operated cooking and kitchen appliances for dicing, slicing, and chopping food.
  • Cutlery.
  • Flatware and dinnerware.
  • Spirits, liquor, wine, and cocktail mixes.
  • Bars and cocktail lounges.
  • For promotional purposes, skincare, fragrance, beauty products advertising, and information transmission.
  • Rugs and floor mats, floor coverings, wallpaper.
  • Toy figurines, doll accessories, mechanical action toys.
  • Toy jewelry, handheld units for playing electronic games.
  • Nonalcoholic cocktail bases and mixes.
  • Mirrors, furniture, outdoor furniture, picture frames, pillows.
  • Trays for domestic purposes, ceramic figurines, baskets for domestic use, bowls, candleholders, canister sets, vases, and decorative centerpieces.
  • Coasters and tableware.
  • Baby carriers that are worn on the body.
  • All-purpose bags, handbags, purses, wallets, diapers, and athletic bags.
  • Umbrellas.
  • Lamps and lighting fixtures.
  • Calendars, books, and magazines.
  • Stationery and writing utensils.
  • Digital media and social media use.

Rise and Shine

Kylie Jenner has attempted to trademark ”rise and shine” in addition to ”Riiise and Shiiinnee” after turning it into a social media and TikTok meme. The filing year was 2019. The trademark, if approved, will cover the following categories:

  • Cosmetics and beauty products.
  • Clothing for men and women.

Stormi Webster

Kylie Jenner has also attempted to trademark Stormi Webster, her daughters’ name. The trademark is currently pending, and if approved, the mark could apply in the following categories:

  • Entertainment like providing information, such as personal appearances by a celebrity.
  • Non-medicated skincare preparations, skin moisturizers, and lotions.
  • Nail polish, artificial nails, nail polish removers.
  • Clothing such as coats, dresses, footwear.
  • Toy figurines, doll accessories, dolls, infant toys.
  • Children’s educational toys.
  • Brand promotion, endorsement services.
  • Retail store services featuring gifts and app rel.

Kylie Baby

Kylie Baby is Kylie Jenners’ mom-focused brand that caters to new mothers and babies. The trademark application has been pending since 2019. However, if it’s approved, the trademark could apply in the following categories:

  • Body powders.
  • Cosmetics.
  • Non-medicated diaper rash remedies and ointments.
  • Skin serums.
  • Bath and shower products.
  • Probiotic supplements.
  • Breast milk pumps, storage bottles, accessories.
  • Strollers, stroller covers, and other stroller accessories.
  • Baby carriers that are worn on the body.
  • Furniture that includes cribs, baby bouncers, changing tables, mattresses, and playpens.
  • Home textiles and home linens include bedding, towels, baby bedding, swaddling blankets, afghans, comforters, and bed blankets.
  • Apparel and accessories.
  • Infant formula.
  • Baby feeding products.

Kylie Hair By Kylie Jenner

Kylie is in partnership with brand Bellami to launch Kylie Hair Couture, a line of hair products and luxurious hairpieces that she endorses. When she did so, she applied to trademark ”Kylie Hair by Kylie Jenner”. The trademark application covers the following categories:

  • Providing information about hair care products, styling products, and hair styling tools.
  • Haircare products include shampoo, conditioners, hair masks, detangling preparations, and dry shampoo.
  • Handheld electronic hair styling tools such as heated irons.
  • Heated brushes and hair combs.
  • Hairdryers.

Kylie Skin

Kylie Skin is Jenner’s cruelty-free, paraben-free skincare range that is suitable for all types. The trademark was officially registered in 2020, following an application in 2018. The trademark applies to the following areas:

  • Non-medicated skin care preparations, skin moisturizers, skin lotions, and creams.
  • Body oils, facial oils, and balms.
  • Body powders and skin peels.
  • Skincare preparation products.
  • Beauty products and cosmetics.
  • Retail store services.

Kylie Kon

Kylie Jenner has applied to trademark the name ”Kylie Kon”. If approved, the trademark will apply to the following categories:

  • Adult clothes include coats, dresses, footwear, headwear, and jackets.
  • Infant clothing that includes one-piece suits and bibs.
  •  Cases for mobile phones; fitted plastic for protecting electronic apparatus, namely, mobile phones; eyewear; sunglasses; eyewear cases; and sunglass cases.
  • Organization of special events and exhibitions.

Kylie Museum

Kylie Jenner has applied to trademark the name ”Kylie Museum” If approved, the trademark will apply to the following categories:

  •  Beauty consultation services in selecting and using cosmetics, fragrances, beauty aids, personal care, skincare products, and bath, body, and beauty products.
  •  Arranging, organizing, conducting, and hosting special events, exhibitions, and interactive experiences for beauty and entertainment fans, namely, beauty and entertainment festival for social entertainment purposes; arranging, organizing, conducting, and hosting classes and workshops on beauty arts; museum services; conducting guided tours of a museum; and providing facilities for self-guided tours of a museum; special event planning for social entertainment purposes; providing specialized facilities for special recreational events; arranging, organizing, conducting and hosting classes and workshops on makeup application and cosmetic skincare.
  •  All-purpose carrying bags; backpacks; handbags; tote bags; purses; wallets; bags for carrying babies’ accessories; diaper bags; athletic bags; cosmetic bags sold empty; cosmetic carrying cases sold empty; toiletry cases sold empty; duffle bags; umbrellas.

Wrapping Up

Kylie Jenner is a young entrepreneur at the head of a billion-dollar company, and she is one of the most ambitious members of the Kardashian-Jenner clan. In order to protect her multi-million dollar, international empire, Kylie isn’t shy about filing trademark applications with around 200 registered trademarks, including trademark applications that are pending with the trademark office.

Xavier Morales, Esq.

About the Author:

Xavier Morales, Esq.

Mr. Morales founded this trademark law practice in January 2007 with the goal of providing intellectual property expertise to entrepreneurs and businesses around the country. Since then, he has filed more than 6,000 trademarks with the USPTO. You can learn more about Xavier here.

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