The Seahawks are a Seattle-based American Football team. They entered the NFL in 1976 as an expansion team. The Seattle Seahawks play in the National Football League (NFL) in the National Football Conference’s West Division after joining in 2002.
From 1977-2001, Seattle was in the AFC West and played their home games at Husky Stadium (1994 and 2000-2001) and Kingdome (1976-1999) before moving to Lumen Field in Seattle’s SoDo area in 2002. Pete Carroll currently coaches the Seahawks.
The Seahawks fan base has been collectively referred to as the “12s,” “the 12th Man,” and “12th Fan” interchangeably. The team’s fans set the Guinness World Record twice for the highest crowd noise at a sporting event, first registering 136 decibels against the San Francisco 49ers in September 2013 and later registering 137.6 decibels during a Monday Night Football game against the New Orleans Saints.
They are the only NFL team in the Pacific Northwest, giving them a unique fanbase from a wide geographical area, including Alaska, Montana, Oregon, Idaho, and Utah, in addition to some Canadian provinces such as Alberta, Saskatchewan, and British Columbia.
The Seahawks have won multiple division titles and three conference championships and are the only team to have played in the NFC and AFC Championship games. They’ve progressed to three Super Bowls, losing to the Pittsburgh Steelers at the Super Bowl XL,
They lost the Superbowl XLIX to the New England Patriots but beat the Denver Broncos 43-8 to win the Super Bowl XLVIII Championship.
Key NFL players Walter Jones, Cortez Kennedy, Kenny Easley, and Steve Largent have been voted into the Pro Football Hall of Fame due to their accomplishments as Seahawks.
Players Matt Hasselbeck, Dave Brown, Dave Krieg, Jacob Green, Curt Warner, and Jim Zorn were inducted into the Seahawks Ring of Honor, alongside several head coaches, including Chuck Knox and Mike Holmgren.
Famous Seattle Seahawks trademarks
The Seahawks have a checkered past and a large fan base encompassing the majority of the Pacific Northwest. Their fanbase has broken multiple Guinness World Records, something most teams can’t relate to. Let’s take a look at their impressive intellectual property portfolio. All trademarks are registered by Football Northwest LLC.
Seattle Seahawks
One of the first trademark applications submitted was for the team name – this wordmark was registered in 1975 for use in several categories, including:
- Entertainment services, including football games and exhibitions
- Goods and services include posters, trading cards, magazines, books, and other printed material and publications
- Baseball caps, visors, headbands, ear muffs, jerseys, coats, robes, raincoats, knickers, underwear, socks, and other clothing for men, women, and children
- Cellphone covers
- DVDs related to football
- Computer game software, including discs
- Computer accessories
- Calling cards and encoded credit cards
Go Hawks
The popular “Go Hawks” slogan was registered for use in 2015. It’s registered for use in:
- Arranging ticket reservations for football games and other entertainment events in connection with professional football
- Arranging contests in connection with professional football
- Entertainment in the nature of professional football games
- Entertainment services, namely, arranging and conducting competitions for games of skill and chance and spirit competitions for professional football fans in connection with professional football
- Fan clubs and conducting contests for football fans
- Organizing community, cultural and sporting events
- Providing online newsletters in the field of professional football via e-mail
- Providing various facilities for an array of sporting events, sports, and athletic competitions and awards programs in connection with professional football
Seahawks Dancers logo
The Seahawks Dancers, also known as the Sea Gals, are the official dance squad of the Seahawks. They perform a variety of popular dance routines during home games. The design mark consists of the stylized words “Seahawks Dancers” and a stylized design of a seahawk underneath the word “Dancers.” The application for the logo was first submitted in 2019, and the trademark is currently registered for use in:
- Entertainment services include precision dance and cheerleading squad performing at professional football games and exhibitions
- Fleece tops, headwear, jerseys, T-shirts, gloves, wristbands, and other clothing
Related: Trademarking your logo
Spirit of 12
The “Spirit of 12” trademark was registered in 2006 for use in:
- Administering and accepting charitable donations
- Charitable fundraising
- Philanthropic services concerning monetary donations
- Providing college scholarships
- Providing educational scholarships
- Providing grants to charitable organizations
- Arranging for ticket reservations for seminars and shows
- Organizing exhibitions and seminars
- Awards events
- Charitable services, including providing sports goods to underprivileged children
- Contests and incentive award programs
- Contests and incentive award programs to encourage students and organization members to set up and achieve goals in academics, attendance, citizenship, and conduct
- Entertainment like football games
- Entertainment services, namely, arranging and conducting competitions like games of skill and chance and spirit competitions for sports fans
We Are 12
Following its first use in 2013, the trademark “We Are 12” was registered in 2015 for use in:
- Jerseys, pants, wraps, and other clothing
- Arranging ticket reservations for shows and other entertainment events
- Entertainment regarding football games
- Arranging and conducting games and competitions
- Organizing exhibitions for the entertainment of football fans
- Providing information relating to sports and sporting events
- Providing online newsletters in the field of football
- Providing online newsletters in the field of football via e-mail
- Providing various facilities for an array of sporting events, sports, and athletic competitions and awards programs
The 12s
The 12s trademark was registered in 2015 for use in:
- Arrange ticket reservations for professional football games and other entertainment events connected with professional football
- Arranging contests for fans in connection with professional football games
- Entertainment related to professional football games
- Administering and accepting charitable donations
- Charitable fundraising
- Philanthropic services concerning monetary donations
- Providing college scholarships
- Providing educational scholarships
- Providing grants to charitable organizations
- Arranging for ticket reservations for seminars and shows
- Organizing exhibitions and workshops
- Awards events
- Charitable services, including providing sports goods to underprivileged children
- Contests and incentive award programs
- Entertainment services, namely, arranging and conducting competitions like games of skill and chance and spirit competitions for sports fans
Seahawk logo
The Seahawk logo is based on the Seattle-area Native American tribe; despite some controversy, this logo has become part of the team’s branding. The simple logo consists of a side-profile view of a seahawk. It was first used and registered in 2002 and is registered for use in:
- Entertainment and exhibition services, including sports and educational services related to sporting events
- Fan club services and sports clinics
- Musical and dance performances that are provided during intervals at sports games
- Educational services, including physical education programs
- Production of football game tv shows and radio broadcasts
- Plush toys, stuffed animals, play figures, and other toys
- Fleece tops, jerseys, ear muffs, wristbands, warm-up suits, wind-resistant coats, and other clothing for men, women, and children
- Notepads, stickers, pens and pencils, pencil cases, art pictures, stationery, trading cards, and other paper goods and printed matter
- Compact discs, video game cartridges, and other computer storage files
- Decorative magnets
- Computer accessories, including mouse pads, cases, etc.
- Eyeglass cases and eyeglasses
Legion of Boom
The Legion of Boom was the Seahawk’s semi-legendary defense; while no longer in operation, the Legion left an impression that fans won’t be quick to forget. The trademark was registered in 2018 and is mostly used for promotional merchandise, including:
- Rubber or silicone wristbands such as a bracelet
Wrapping up
If you have a distinctive brand, you should consider protecting it with trademark registrations. According to trademark law, completing federal trademark registration (with the USPTO) protects trademark owners from infringement. The Seattle Seahawks have distinctive imagery, slogans, and wordmarks, protected by solid trademark registrations. They began registering trademarks in the early 1970s and own more than 50, including pending applications.
