In 2010, 340 of every 100,000 adults launched a business each month. If you’re a new small business owner and you want to eliminate the chance of having to deal with any future costly trademark disputes, it’s highly recommended that you take the time to file an application and register your trademark with the United States Patent and Trademark Office (USPTO). Trademark law in general protects a trademark owner’s commercial identity (goodwill, reputation, and investment in advertising) by giving the trademark owner the exclusive right to use the trademark on the type of goods or services associated with the mark. In the following infographic, we’ll outline a number of reasons why registering for a trademark can be beneficial for your startup, provide tips on how to get stared and what to expect, and shed light on a few recent startup trademark dispute cases that will help you understand why registering a trademark is so important.
