Tesla is the trade name for Tesla Inc., an American multinational automotive and clean energy company, headquartered in Austin, Texas. Tesla is mostly famous for its range of electric vehicles, cars, and trucks. But, they also design and manufacture battery energy storage, solar panels, and other related products and services.
Tesla is considered one of the world’s most valuable companies, and the most valuable automaker, currently holding a market cap of $840 million. In 2021, they captured 21% of the battery-electric marketing and 14% of the plug-in market.
Tesla was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning as Tesla Motors. Famously, Elon Musk became the largest stakeholder in the company in 2004 after investing $6.5 million into the company and became CEO in 2008. Musk’s vision for Tesla was to expedite the move to sustainable transport and energy, through electric vehicles and solar power.
Famous Tesla Trademarks
Tesla is a popular and controversial automotive and solar energy company with a unique history. As a market leader in electric vehicles, Tesla has created a wide portfolio of intellectual property. Let’s take a look at some of the trademarks registered under Tesla, Inc.
Tesla
Tesla is an iconic, household name and image recognized across the world. This trademark was first registered in 2013 by Tesla, Inc., and applies to a variety of goods and services focused on Tesla’s wide portfolio of products and services. Let’s take a look at what different areas Tesla is trademarked against:
Automobile/Vehicle Goods and Services:
- Anti-skid chains, roof racks, shock absorbers, springs, stabilizer bars, and suspensions, all for vehicles
- Printed maintenance manuals for others for use in maintaining and repairing automobiles and pens
- Apparatus for locomotion by land, air, or water in cars, boats, and airplanes
- Electric automobiles, high-performance sports automobiles, seats, vehicle wheels, motors, parts, and fittings
- Providing maintenance and repair services for automobiles
- Transportation and storage of automobiles
- Custom manufacture of vehicles
- Batteries to supply electric power to motors
- Wall-mounted electric power connector to charge electric automobiles
- Downloadable software in the nature of vehicle operating system software
- Downloadable software in the nature of a mobile application for monitoring electric charge and remote control of vehicles
- Audio interfaces, audio equalizer apparatus, horns for loudspeakers, megaphones
Electric and Solar Power:
- Wirelessly connected electric battery apparatus with embedded remotely updateable software and firmware for storage and discharge of stored electricity for usage in buildings and dwellings
- Computer software for monitoring, optimizing, and regulating the storage and discharge of stored energy
- Software as a service featuring software for monitoring, optimizing, and regulating the storage and discharge of stored energy
- Installation, maintenance, repair, and upgrading of remotely updateable computer software and firmware
- Monitoring of solar panels and other equipment for use in converting solar energy into electricity
- Monitoring of efficiency, production levels, and other performance data of solar panels and other equipment for converting solar energy into electricity
- Graphic user interface software for computers used in the production, distribution, use, and supply of energy
- Computer software designed for forecasting energy generation and distribution
- Monitoring of solar panels and other equipment
- Roofing of metal and non-metal materials, incorporating solar cells
Commercial Products:
- Book bags, backpacks & school bags
- Cups and mugs
- Clothing, namely T-shirts, shirts, jackets, hats, sports hats, caps, and sun visors
- Model cars, toy cars, toy vehicles, vehicle play sets, and accessories
- Restaurant services, pop-up, self-service, and take-out restaurant services
- Microphones, headphones, earphones, and digital audio players
Financial Products:
- Providing financial services relating to automobiles, including automobile financing and lease-purchase financing, financing services for the purchase and leasing of motor vehicles
- Financial services relating to wirelessly connected electric battery apparatus
- Leasing of motor vehicles
- Insurance agencies and brokerage, and providing online information regarding financing an automobile, including insurance services
Read more: The history of the Tesla trademark
“T’ Logo
The Tesla logo is a stylized “T”, which uses the “T” as the main emblem and representation of the name Tesla. The “T” is often displayed in either red or silver, depending if it is featured on a white or red background. It’s also a representation of one of Nikola Tesla’s inventions, the electric motor, the primary inspiration for the company’s brand.
The trademark for the logo was registered in 2014 and applies to:
- Brake calipers for land vehicles, anti-skid chains, roof racks, shock absorbers, springs, and stabilizer bars, all for vehicles
- Printed maintenance manuals for others in maintaining and repairing automobiles
- Book bags and school bags
- Providing financial services relating to automobiles, including automobile financing and lease-purchase financing, financing services for the purchase and leasing of motor vehicles
- Clothing, including shirts, jackets, hats, headgear, sports hats, caps, and sun visors
- Providing maintenance and repair services for automobiles
- Transportation and storage of automobiles
- Custom manufacture of vehicles
- Wirelessly connected electric battery apparatus with embedded remotely updateable software and firmware for storage and discharge of stored electricity in buildings and dwellings
- Installation, maintenance, and repair of wirelessly connected electric battery apparatus
- Leasing of motor vehicles
- Solar energy equipment, including solar modules in the shape of panels or roofing tiles
- Model cars, toy cars, toy vehicles, and toy vehicle play sets and accessories
- Microphones, headphones, earphones
- Horns for loudspeakers and megaphones
- Branding irons
- Belt buckles
Cybertruck
Cybertruck is an upcoming battery electric light-duty truck created by Tesla Inc. The trademark is currently pending application, but has been filed since 2019 and applies to:
- Land vehicles and electric vehicles
- Automobiles and trucks, pick-up trucks, and structural parts
Cyber Roundup
The Tesla annual shareholder’s meeting was rebranded to “Cyber Roundup” in 2022. Whilst the trademark is still pending application, it will apply to:
- Clothing, T-shirts, shirts, hats, socks, jackets, and sweaters
- Providing information in the fields of electric cars and energy products
Model 3
The Tesla Model 3 is a compact executive sedan that is battery-powered and manufactured by Tesla. This model of Tesla vehicles was marketed as the more affordable version compared to the previous models that Tesla had manufactured for commercial use. In 2020, the Model 3 officially passed as the bestselling electric car in world history, and in June 2021, it became the first electric car to pass the 1 million global sales milestone.
The trademark for the Model 3 was registered in 2017 by Tesla, Inc., and applies to:
- Automobiles and structural parts
- Articles of clothing, including T-shirts, hats, headgear, sports hats, and caps
Wrapping up
Registering your trademark with the U.S. Patent and Trademark Office (USPTO) will help protect your intellectual property. Tesla reported revenue of $18.76 billion in Q1 of 2022 and has a reported market worth of $610.09 billion. Tesla currently has over 60 registered and filed trademarks with the USPTO, and as the commercial efforts of Tesla grow, this number will grow as well.
A large and distinct part of Tesla’s trademark portfolio is surrounding the protection of their commercial offerings in connection with Tesla, and all the areas they cover from solar energy, financial products, and automotive goods and services. But, they have further diversified their portfolio by branding and protecting other unique elements of their organization, including the annual shareholders meeting – Cyber Roundup.
