Yes, you can trademark the name, logo or slogan for your event.

Although you cannot trademark the layout or activities inherent to a particular event, you can trademark the name, logo and slogan associated with the event. Typically, when someone refers to ‘owning the rights’ to an event, they are referring specifically to the name or logo of the event. This does not prevent someone from holding a similar event so long as it has a different and unique name and logo.

For example, the name “BOSTON MARATHON” is a trademark for marathon racing events, but you could still hold a marathon in Boston provided that your event was known to the public by a wholly different name.

If you’re interested in learning more about how to trademark an event’s name, logo or slogan, contact us today to speak with a trademark attorney.

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