Can I Trademark an Event?

No, you can not trademark an event. Although you cannot trademark the layout or activities inherent to a particular event, you can trademark the name, logo and slogan associated with the event.

This information was provided by our founding attorney, Xavier Morales, Esq. 

Typically, when someone refers to ‘owning the rights’ to an event, they are referring specifically to the name or logo of the event. This does not prevent someone from holding a similar event so long as it has a different and unique name and logo. The chart below gives a quick reference to what can and can't be protected via trademark registration:

ItemEligible for Trademark Protection?
Event NameYes
Event LogoYes
Event SloganYes
Event LayoutNo
Event ActivitiesNo

For example, the name "BOSTON MARATHON" is a trademark for marathon racing events, but you could still hold a marathon in Boston provided that your event was known to the public by a wholly different name.

Trademarking Items for Your Event

We've established what you can/can't trademark when it comes to events, so let's go a bit deeper on each item that you can secure with a trademark.

Trademarking an event Name

The name of your event can be trademarked just like any other business name. We went into detail in this article about trademarking business names.

Trademarking an event Logo

As with the name, your event logo can be trademarked, just as any other logo can. Check out our guide on trademarking a logo for more information.

Trademarking an Event Slogan

As we explained in this article, a slogan can be trademarked, but it can be a bit tricky.

This means that the slogan must either be a wholly unique campaign phrase or description, or develop a secondary meaning associated with a product or service. For example, “I’m Lovin’ It®” is uniquely associated with a McDonald’s advertising campaign and as such is a trademarked slogan.

The Trademark Process

The video below explains how we can work together to trademark items related to your event. Contact us today to get started.

Click for sound

The Steps to Getting an Event Trademark

Step 1: Perform A Comprehensive Search

We will conduct a thorough trademark search to ensure your desired mark doesn’t closely resemble existing registered trademarks. Seeking an attorney's help can aid in identifying both exact matches and "confusingly similar" marks, as they have access to various databases and can discern subtle distinctions.

Step 2: File the Trademark Application

After due diligence, we file a trademark application through the Trademark Electronic Application System (TEAS) or its alternative, TEAS Plus. The choice between these two can impact costs and requirements; we'll provide guidance on this decision and help navigate the complexities.

Step 3: Monitor Your Application

Once the application is submitted, expect a waiting period of 4 to 6 months for feedback from the USPTO. While the initial response might be an approval, there's a possibility of receiving an Office Action or denial, but amendments can typically be made and refiled.

Step 4: Finalize Your Registration

Upon application approval, the trademark will be published in the Trademark Official Gazette for 30 days, allowing potential opposition from other companies. If opposed, the case might proceed to the Trademark Trial and Appeal Board (TTAB). If unopposed, a certificate of registration will be issued, but ongoing maintenance is essential to preserve trademark rights.

Xavier Morales, Esq.

About the Author

Xavier Morales, Esq.

Mr. Morales founded his trademark law practice in January 2007 with the goal of providing intellectual property expertise to entrepreneurs and businesses around the country. Since then, he has filed more than 6,000 trademarks with the USPTO. You can learn more about Xavier here.

Protect Your Mark

Get the trademark protection you need for your business name, logo, or slogan.

Or call us today


You'll Speak directly with our founding attorney.


Law Office of Xavier Morales
P.O. BOX 3256
Austin, TX 78764

office: 1-866-618-2517
fax: 1-866-639-4889