Although you cannot trademark the layout or activities inherent to a particular event, you can trademark the name, logo and slogan associated with the event. Typically, when someone refers to ‘owning the rights’ to an event, they are referring specifically to the name or logo of the event. This does not prevent someone from holding a similar event so long as it has a different and unique name and logo. The chart below gives a quick reference to what can and can’t be protected via trademark registration:

ItemEligible for Trademark Protection?
Event NameYes
Event LogoYes
Event SloganYes
Event LayoutNo
Event ActivitiesNo

For example, the name “BOSTON MARATHON” is a trademark for marathon racing events, but you could still hold a marathon in Boston provided that your event was known to the public by a wholly different name.

Tramdearking Items for Your Event

The video below explains how we can work together to trademark items related to your event. Contact us today to get started.


Trademark attorney Xavier Morales

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