Can I Trademark a Slogan?
Yes, you can trademark a slogan. It is common for businesses to use catchy slogans in their marketing and advertising. In order to secure a trademark on your slogan it must be creative enough to be distinct from other slogans and identify your good, product, or company.
This means that the slogan must either be a wholly unique campaign phrase or description, or develop a secondary meaning associated with a product or service. For example, “I’m Lovin’ It®” is uniquely associated with a McDonald’s advertising campaign and as such is a trademarked slogan.
Since the area between what can and cannot be trademarked as a slogan can be difficult to understand, it’s highly recommended that you contact our associates to help you if you are thinking of trademarking a slogan.
The Trademark Process
More Common Trademark Questions
About the Author
Xavier Morales, Esq.
Mr. Morales founded his trademark law practice in January 2007 with the goal of providing intellectual property expertise to entrepreneurs and businesses around the country. Since then, he has filed more than 6,000 trademarks with the USPTO. You can learn more about Xavier here.