Can I Trademark a Slogan?
Yes, you can trademark a slogan.
It is common for businesses to use catchy slogans in their marketing and advertising. In order to secure a trademark on your slogan it must be creative enough to be distinct from other slogans and identify your good, product, or company.
This means that the slogan must either be a wholly unique campaign phrase or description, or develop a secondary meaning associated with a product or service. For example, “I’m Lovin’ It®” is uniquely associated with a McDonald’s advertising campaign and as such is a trademarked slogan.
Since the area between what can and cannot be trademarked as a slogan can be difficult to understand, it’s highly recommended that you contact our associates to help you if you are thinking of trademarking a slogan.