Yes, you can trademark a slogan.

It is common for businesses to use catchy slogans in their marketing and advertising. In order to secure a trademark on your slogan it must be creative enough to be distinct from other slogans and identify your good, product, or company.

This means that the slogan must either be a wholly unique campaign phrase or description, or develop a secondary meaning associated with a product or service. For example, “I’m Lovin’ It®” is uniquely associated with a McDonald’s advertising campaign and as such is a trademarked slogan.

Since the area between what can and cannot be trademarked as a slogan can be difficult to understand, it’s highly recommended that you contact our associates to help you if you are thinking of trademarking a slogan.

The Trademark Process

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