Should You Trademark Your Blog Name?
A question I hear more and more frequently: “Should you trademark your blog name?” There are a few ways of thinking about this question. Think …
How Much Does it Cost to Trademark a Name?
Probably the most common question that I get from prospective clients is: “How much does it cost to trademark a name?” At the Law Office …
Taylor Swift Trademarks
Taylor Swift exploded into national attention when her debut country music album reached the top 5 on the Billboard list in 2006. She has released …
Trademarked Slogans: Where’s the beef?
The phrase, “Where’s the beef?” has become an indelible part of our culture. It has appeared in TV shows, popular songs, games and even a …
Trademarked Slogan: Think Different
Although Apple no longer says, “Think different,” the deliberately ungrammatical slogan is an important part of the company’s history. It created the image of rebelliousness …
Trademarked Slogans: Just Do It
Nike shoes take their name from the Greek goddess of victory. It’s a fitting symbol for one of the world’s biggest seller of athletic shoes. …
Trademarked Slogans: The Breakfast of Champions
There are many memorable breakfast cereal slogans, from “They’re grrreat” to “Silly rabbit, Trix are for kids,” but few have reigned as long as the …
The Trademark Attorney Process
To protect your brand, one of the first things that you should do is to trademark your logo, slogan, and/or name. You can do this …
Trademarked Slogans: I’m lovin’ it
McDonald’s “I’m lovin’ it” is the fast food company’s longest-running marketing campaign. The well-known, five-syllable jingle that accompanies it is as popular as some radio …
Trademarked Colors
As you shop, go to a restaurant or watch the delivery man drop off boxes at your home, you come into contact with many recognizable …
Trademarked Colors: Cadburry Purple
Cadbury has sold chocolate products for 200 years. It was one of the first chocolate companies to produce a genuinely creamy chocolate bar. Ever since, …
Trademarked Colors: Target Red
A bullseye and the color red immediately make us think of one retailer. A 2003 survey found that 96% of Americans recognized them as the …
Trademarked Colors: Owens Corning Pink
For almost half a century, Ohio-based Owens Corning has been associated with the color pink. It seemed like a natural fit when the company chose …
Trademarked Colors: UPS Brown
Few companies are as closely linked to one color as United Parcel Service, which is popularly known as Big Brown and whose advertisements used to …
Trademarked Colors: T-Mobile Magenta
The famous magenta “un-carrier” started life as a regional service provider. Over the years, T-Mobile has stood out for its edgy ad campaigns and its …
Trademarked Colors: Tiffany Blue
Few things are as instantly recognizable as a box from Tiffany. The legendary jeweler is known as much for its iconic jewelry designs as it …