For any business owner, the potential costs associated with a trademark dispute battle can be extremely high. For some startups, the idea of entering into …
Trademark Disputes: How Startups Are Fighting The Big Guys Read More
If anyone can attest to the nightmare of waging a trademark battle against a corporate giant, it’s Amy Brooks, a Rochester-based entrepreneur. Ms. Brooks is …
How to Prevent Major Corporations from Stealing Your Trademark Read More
The color red and the scripted word Coca-Cola are worldwide symbols of refreshment and fun. The simple typeface, bright colors and consistency over time have …
The Nike logo, known as “the Swoosh,” is one of the most recognized graphics in the world. This simple, powerful design has graced the company’s …
Fruit of the Loom is has been around for over 200 years, and it owns one of the oldest trademarks in US history. The company …
Burger King has long battled its chief rival McDonald’s for world burger dominance. Now in the second spot behind the Golden Arches, the chain has …
Microsoft’s logo has gone through many changes, and each has reflected the shifting priorities of the famous software giant. A rapidly changing industry called for …
As Tom Petty sang, the waiting is the hardest part. After you put time, effort, and money into filing your trademark application you want to …
Imagine you own a t-shirt manufacturing company called Bob’s Snazzy Shirts. You’ve worked hard to make Bob’s the region’s leading producer of t-shirts. After years …
Next to the Statue of Liberty, the woman in the Columbia logo is the most recognizable statue in the US. The gorgeous painting depicts a …
Amazon is one of the biggest companies in the world. One of the so-called Big Four of Technology, the massive online retailer has annual sales …
The National Broadcasting Company (NBC) is known for its peacock logo and its three-note chime. When you hear that sound and see that colorful bird, …
When you see golden arches, you probably think of McDonald’s. These golden double arches are among the most recognized symbols in the world. They point …
The NASA logo has gone through several changes. In fact, one of its designs came back after decades of retirement. Two of its best-known logos, …
Justice is blind, at least theoretically. Frequently we see big-guy versus little-guy cases end overwhelmingly in favor of the big-guy due to sophisticated legal tactics …
One of the common questions I get from potential clients revolves around how to trademark a logo. When a small business is launching, taking the …
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