Ariana Grande is a well-known American celebrity who shot to stardom in Broadway musical 13 before later landing a supporting role in Nickelodeon’s show Victorious. At 20, she broke into the music industry with her debut album, Yours Truly. The pop and R&B album received critical acclaim and landed number one on the US Billboard charts. Her following albums dabbled with EDM, trap, and indie influences. Her newest album, Thank U, Next, broke several records and received a nomination for the Album of the Year Grammy.
It achieved three singles in the top 3 positions on the Billboard 100 and had the most significant streaming week in history for a pop album. Overall, she’s received several accolades throughout her life, including a Brit Award, Bambi Award, two Grammy Awards, three American Music Awards, nine MTV Video Music Awards, and 26 Guinness World Records. Among her chart records, she’s the first artist and only woman to achieve five number-one debuts, to chart three number one-debuts in a single calendar year, to debut the lead singles from each of her studio albums in the top 10, and to have her first five number-one singles debut in the top spot.
In addition to having several impressive achievements in her career, Grande is considered an influential figure in the music industry, with the most followers on Instagram. Her large social media following contributes to her net worth, and she has over 300 million followers as of 2022. Grande was also named as one of the Top 100 Most Influential People by Time in 2016 and 2019. In 2018, Billboard also recognized her as the Woman of the Year. In Manchester, Ariana Grande’s 2017 concert was attacked by religious extremists who killed 22 victims and injured more than 100 more. While Ariana herself was not injured, she sustained emotional damage in the aftermath, including a diagnosis of PTSD.
Famous Ariana Grande trademarks
Ariana Grande is one of the highest-paid musicians, so it’s no surprise that she protects her brand with trademarks. She manages a portfolio of intellectual property through her company GrandAri, Inc, typically registered with the assistance of attorney Sarah M. Matz. Let’s take a look at some of the most famous trademarks.
Ariana Grande
Like several other celebrities, Ariana Grande has trademarked her name, a crucial part of her brand. The trademark filing was registered in 2013, following its first use in 2008. It is registered in the following categories:
- Entertainment services providing a website featuring non-downloadable musical performances, musical videos, related film clips, photographs, and other multimedia materials featuring Ariana Grande, entertainment like live musical performances, dramatic performances, and comedic performances
- Clothing, namely, T-shirts, shirts, sweatshirts, tank tops, shorts, hooded sweatshirts, wristbands, headwear
- Downloadable audiovisual media, namely, audiovisual files featuring musical performances, downloadable electronic publications like books, namely, sheet music books and songbooks recorded on computer media, headphones, accessories for cellphones and personal electronic devices, namely, carrying cases for cell phones and carrying cases specially adapted for personal digital assistants.
- Perfume, Eau de parfum, fragranced body care preparations, namely, body lotions, body scrubs
Ari By Ariana Grande
In addition to her name, she trademarked “Ari By Ariana Grande,” capitalizing on one of her popular nicknames. The registration took place in 2015 and applies to:
- Perfume, Eau de parfum, fragranced body care preparations, namely, body lotions, body scrubs
God is a woman by Ariana Grande.
Owing to one of her best-selling songs, Ariana Grande has registered the wordmark ‘God is a woman by Ariana Grande’. It forms part of her beauty line. The trademark registration took place in 2021 in the following categories:
- Body lotions, non-medicated skin care preparations, body mousse, body mists, body souffle, Eau de parfum, perfume, shower gels, bath gels, eau de cologne, eau de toilette
Ariana Grande Cloud
This mark consists of “Ariana Grande Cloud” in stylized words surrounded by a cloud-shaped border. The registration for this mark took place in 2021 and applies to:
- Body lotion, non-medicated skin care preparations, namely, body mousse and mist, Eau de parfum, fragrances, perfume, shower gel
Read more on trademarking a logo
One Love Manchester
Ariana Grande set up a non-profit/charitable arm inspired by her experience at the Manchester terror attack in 2017. The mark consists of the phrase “One Love Manchester” in a stylized typeface with each word above the next, two hash marks above the “O” in “One”, and a heart shape replacing the “O” in Love. One of the most significant events was a benefit concert held just two weeks after the initial attack.
- Goods and services including downloadable software applications for mobile phones, portable media players, and handheld computers, namely, software for providing information, programs, text, images, audio and multimedia video content, and videos all featuring music, entertainment, culture, live performances, concerts, music festivals
- Music performances, downloadable audiovisual recordings featuring musical performances live musical performances, music, music videos, artist interviews, art, and entertainment, and downloadable books in the field of music, art, and entertainment
- Headphones, carrying cases for personal electronic devices, and cellphones
- Posters, stickers, calendars, address books, diaries, writing papers, magazines, and stationery
- Charitable services
- Information services in the field of entertainment, namely, providing information about music, film, television, celebrity, and popular culture provided over the internet, fan club services, entertainment services, namely, providing temporary use of non-downloadable video games, video game production services, production of virtual reality and augmented reality entertainment, namely, virtual and augmented reality media in the field of music, entertainment, and art
- Intellectual property licensing
Bunny Ribbon
The “Bunny Ribbon,” which consists of a black ribbon with bunny ears, is used in marketing material related to One Love Manchester and the Manchester bombing. The registration was filed in 2017 and pertained to:
- Clothing, apparel, and merchandise
Ariana Grande Sweet Like Candy
Sweet Like Candy is a perfume released by Ariana Grande in 2016, “top notes are blackberry, pear, and bergamot; middle notes are whipped cream, marshmallow, blackcurrant, frangipani, jasmine, and honeysuckle; base notes are vanilla and cashmere wood.” The trademark registration was officially completed in 2018 in:
- Perfume, Eau de parfum, fragranced body care preparations, namely, body lotions, bath gels, shower gels, body souffle, skincare, and body mists, fragranced hair mist
Thank U, Next
Ariana Grande has submitted a trademark application for the phrase “Thank U, Next” after one of her bestselling songs. If approved, the trademark registration will apply to:
- Jewelry, cases, and accessories
- Clocks, watches, chronographs, and timepieces
- Downloadable audiovisual media and books
- Carrying cases, headphones, and accessories for cellphones
- Bags, baggage, wallets, purses, leather, non-leather goods
- Clothing and wearing apparel
- Video game production
- Information services related to entertainment
- Licensing of intellectual property
- School supplies, paper goods, pens, and pencils
- Novelty buttons and accessories
- Eau de parfum, Eau de toilette, fragranced body care preparations, namely, body lotions, bath gels, shower gels, body souffle, body mists, perfume
Sweetener
“Sweetener” was trademarked in 2021, following its first use in 2018. The registration applies to:
- Clothing and wearing apparel
Wrapping up
Ariana Grande is one of the wealthiest young people in Hollywood, with a net worth of more than $200 million. She is known for her acting career and has since made a name for herself as a successful musician, and she has also been involved in various philanthropic projects, including the One Love Manchester project and benefit concert after her 2017 concert was disrupted by a terrorist attack. She is unique, and her brand is, too. Ariana Grande has registered nearly 20 trademarks to protect her brand, including applications in progress.
