Billie Eilish is an indie singer and songwriter from the USA, best known for smash hits such as “Everything I Wanted” and “Bad Guy.” She is the youngest person to win all of Grammy’s prominent category awards.
Ocean Eyes, co-produced with her brother, kickstarted Billie’s music career. She has an unusual, ethereal voice that grabbed the attention of industry leaders and got her a deal with Apple Music at just 16. Through artists and repertoire (A&R), she connected with Chanel’s publicist and clothing brand to further develop her image. Eilish is currently signed with Interscope Records and is one of their most popular recording artists.
Eilish continued to make music in her bedroom studio alongside her brother. In 2019 she released her official debut album “When We Fall Asleep, Where Do We Go?” It became the best-selling album with several Billboard hot 100 top 40 singles and 14 simultaneously charting songs, record-breaking. Eilish has broken several records, including:
- The youngest person to have a number 1 in the UK
- The youngest singer of a James Bond soundtrack
- The only female singer to have a James Bond soundtrack reach number 1
- More than 1 billion streams on Spotify
Billie Eilish has many famous collaborations, including Khalid’s 2018 smash hit “Lovely.” She released “Bury A Friend” a year after, which attained commercial success; it debuted at 74 out of the US billboard 100 before shooting to number 14 with almost 30 million streams and nearly 20,000 downloads in the first week. It was Eilish’s highest peak at the time before being surpassed by Bad Guy.
Billie Eilish has been an outspoken advocate for mental health difficulties, including depression and suicidal thoughts, and is one of the highest-profile Tourettes sufferers in the world; in addition to this, Eilish was raised a vegetarian and is an outspoken advocate on social media for veganism and animal rights. She has criticized the dairy, mink, and wool industries and, in 2019, won the PETA “Best Voice for Animals” Award for her online activism. PETA also named her “Person of the Year” in 2021.
Eilish is one of the highest-paid musicians globally, having a net worth of more than 30 million dollars despite her young age. Though she’s just 20 years old, she’s already a pop star and seems determined to break records every year.
Famous Billie Eilish trademarks
Billie Eilish is a successful young businesswoman with a high net worth, and she has an array of brands to protect. Billie registers her trademarks under her company Lash Music, LLC. Let’s look at some of the most famous trademark applications Billie Eilish has submitted.
Billie Eilish
As with other artists, Billie Eilish trademarked her name. The trademark filing was submitted in 2019 and approved in 2020 in the following categories:
- Entertainment services like the creation, distribution, production of music
- Live music performances
- Toys, namely, playsets for dolls and action figures, board games, flying saucers, balls, plush toys, card games, toy vehicles, playsets for toy vehicles, building blocks, electronic games, electronic toys, electronic action toys, electronic toy vehicles, hand-held units for playing electronic games
- Clothing, including beanies, footwear, and merchandise
- Audio cassettes featuring music and musical entertainment, audio and video recordings featuring music and musical entertainment; digital media, namely, pre-recorded DVDs, downloadable audio and video recordings, and CDs featuring and promoting music and musical entertainment; downloadable video recordings featuring music and musical entertainment; downloadable musical sound recordings, musical sound recordings, musical video recordings, series of musical sound recordings
- Jewelry; jewelry and imitation jewelry, jewelry boxes, jewelry cases, jewelry chains, jewelry charms, jewelry for the head, jewelry watches, bracelets, broaches being jewelry, charms for jewelry, lapel pins, necklaces, ornamental button covers being jewelry, pet jewelry, watches, clocks, jewelry, and imitation jewelry
- Digital materials, namely, non-fungible tokens or NFTs; downloadable digital media, namely, digital collectibles created with blockchain-based software technology; downloadable video game software; downloadable virtual goods, namely, computer software programs featuring in-game resources, tokens, crypto, and virtual currency for use in video games and online virtual worlds
- Puzzles, action figures, and dolls
- Calendars, paper, posters, stationery, stickers, bumper stickers
- Blankets, home furnishings, bed linen, and home textiles.
- Perfume, non-medicated cosmetic soap, non-medicated cosmetics, non-medicated lotions for body and face, non-medicated bar soap, non-medicated bath soap, non-medicated cream soap, non-medicated liquid soap, non-medicated skin creams, non-medicated skincare creams, and lotions
Blohsh logo
Billie Eilish’s most commonly used logo consists of the silhouette of a stylized human standing with their shoulders diagonally slanted. The trademark registration was first submitted in 2020, following its first use in 2017. The logo is trademarked for use in:
- Bandanas, beanies, footwear, headwear, hoodies, shirts, socks, sweatshirts, hooded sweatshirts, long-sleeved shirts, T-shirts
- Audio cassettes featuring music and musical entertainment, Audio and video recordings featuring music and musical entertainment; digital media, namely, pre-recorded DVDs, downloadable audio and video recordings, and CDs featuring and promoting music and musical entertainment; downloadable video recordings featuring music and musical entertainment; downloadable musical sound recordings; Musical sound recordings; musical video recordings; series of musical sound recordings
- Jewelry, imitation jewelry, jewelry boxes, jewelry cases, jewelry chains, jewelry charms, jewelry for the head, jewelry watches, bracelets, broaches being jewelry, charms for jewelry, lapel pins, necklaces, ornamental button covers being jewelry, pet jewelry, watches, clocks, jewelry, and imitation jewelry.
- Calendars, paper, pencils, pens, posters, stationery, stationery folders, stationery writing paper and envelopes, stickers, bumper stickers, office stationery, pencil ornaments
- Bed pads, bed sheets, bedspreads, blankets for household pets, textile exercise towels, textile fabrics for use in making clothing and household furnishings, bed blankets, lap blankets, placemats of textile material, quilts of textile, silk fabrics, swaddling blankets, tablecloths of textiles, tapestries of textile, textile fabrics for home and commercial interiors, towels made of textile materials, Travelling blankets, wall hangings of textile, woven fabrics
- Goods and services, digital materials, namely, non-fungible tokens or NFTs; downloadable digital media, namely, digital collectibles created with blockchain-based software technology, downloadable video game software, downloadable virtual goods, namely, computer software programs featuring in-game resources, tokens, cryptocurrency, and virtual currency for use in video games and online virtual worlds
- Perfume, non-medicated cosmetic soap, non-medicated cosmetics, non-medicated lotions for body and face, non-medicated bar soap, non-medicated bath soap, non-medicated cream soap, non-medicated liquid soap, non-medicated skin creams, non-medicated skincare creams, and lotions
- Entertainment services like development, creation, production, distribution, and post-production of musical sound recordings and video recordings; entertainment services like live musical performances; entertainment services like presenting live musical performances; entertainment services like the production of musical sound recordings and video recordings; entertainment, namely, live music concerts
Read more on trademarking logos
Wrapping up
As an international star with a record-breaking music career and merchandise line, Eilish protects her brands through her company Lash Music, LLC. She owns trademark registrations for her logo (known as The Blohsh) and her name. Though she only has a pair of trademark applications with the USPTO currently, she could become a more prolific trademark owner with time.
She is a young artist with a lot of wealth to protect; though much of her intellectual property will be protected and trademarked by her record label, it’s still a good idea to protect your brand from infringement by registering your trademarks before there is a problem. If you fail to register your trademarks, you lose out on vital protection.
