We keep an eye on several famous personalities and businesses to see what they’ve trademarked, both recently and historically.
On April 6, 2026, DTTM Operations LLC filed a trademark application for “THE 47 PLAN” at the USPTO. It was the first intellectual property activity tied to Trump Mobile in ten months, covering three classes: Class 009 (mobile phones and accessories), Class 035 (retail stores), and Class 038 (wireless telephone services). The backstory starts in … Read more
Snoop Dogg helped turn “Smoke Weed Everyday” into one of the most recognizable phrases in cannabis culture. That popularity is exactly why the USPTO won’t let him trademark it. The Refusal Dr. ETC Holdco, LLC, Snoop’s intellectual property holding company, filed a trademark application on March 14, 2024 (Serial No. 98449797). The application sought federal … Read more
Kim Kardashian filed three trademark applications on January 14, 2026, for a brand that doesn’t exist yet: NOR11, a fashion and jewelry line for her 12-year-old daughter North West. Three Applications, One Strategy The filings, submitted through KimYe’s Kid Inc., cover an ambitious range of products. The first application targets clothing, footwear, loungewear, and hats. … Read more
Sydney Sweeney filed a federal trademark application on January 16, 2026 to push her SYRN brand beyond lingerie into skincare and cosmetics, twelve days before her first bra even hit the market. The new application (serial number 99596321), filed through Sweeney’s Delaware-registered entity Mylk Studios Inc., covers “skincare preparations, cosmetics, and beauty care preparations” under … Read more
Nike filed a federal trademark application on January 21, 2026, for a stylized “CA” logo that signals the sportswear giant’s next signature athlete partnership. The filing covers footwear, headwear, shirts, jackets, wristbands, sports bags, and backpacks. Nike has not officially confirmed the connection, but industry observers universally link the “CA” mark to Carlos Alcaraz, the … Read more
The catchphrase that launched Matthew McConaughey’s career in 1993’s “Dazed and Confused” now has formal USPTO protection. But the eight trademarks his attorneys secured in December 2025 weren’t filed to sell merchandise or license movie clips. They were filed to sue anyone who uses AI to fake his voice. Eight Trademarks to Fight One Threat … Read more
When brothers Richard and Maurice McDonald opened their first restaurant in 1940s California, they could not have imagined that their name would become one of the most protected brands in business history. Today, McDonald’s Corporation holds over 1,739 active US trademarks covering everything from the Golden Arches logo to the jingle describing a Big Mac’s … Read more
Taylor Swift is a musician who exploded into national attention when her debut country music album reached the top 5 on the Billboard list in 2006. Since then, she has become a defining figure in the music industry, with a transition from country roots to becoming an iconic pop figure. Her albums are: Aside from … Read more
Donald Trump has built one of the most recognizable personal brands in American history. The 45th and 47th President of the United States first made his name as a New York real estate developer before expanding into casinos, golf courses, hotels, consumer products, entertainment, and most recently, mobile phones and digital goods. DTTM Operations LLC, … Read more
Kellogg’s is one of the most recognized names in the food industry, with a trademark portfolio spanning over a century. Founded by W.K. Kellogg in 1906 in Battle Creek, Michigan, the company transformed breakfast with the invention of corn flakes and went on to build an empire of cereal, snack, and frozen food brands. In … Read more
Days after celebrating her 70th birthday with a star-studded bash, Kris Jenner filed a trademark application for “Queen By Kris Jenner” through Jenner Communications Inc. The filing covers an extensive range of beauty products including perfumes, lotions, body oils, lip gloss, nail polish, and artificial eyelashes. This marks the matriarch’s entry into the beauty market … Read more
When Sydney Sweeney filed her trademark application with the United States Patent and Trademark Office on November 4, 2025, the entertainment industry took notice, but not for the reasons you might expect. The Euphoria star wasn’t protecting a new fragrance, clothing line, or beauty brand. Instead, her application covered adjustable spanners, socket sets, car polishes, … Read more
When Angel Reese’s Heitner Legal team posted “Angel Reese is now ANGEL REESE®️” on October 28, 2025, the announcement marked more than just another trademark registration. The Chicago Sky forward had officially secured federal protection for the most valuable asset in her business empire: her own name. While the 23-year-old athlete continues dominating rebounds on … Read more
When Vancouver-based Lululemon Athletica received federal trademark registration for “Lululemon Dupe” on October 21, 2025, the athleisure giant flipped conventional brand protection on its head. Instead of fighting the term that has plagued premium brands across social media, Lululemon claimed ownership of it. The registration, granted just ten months after the company filed its application … Read more
When YouTube’s biggest creator files paperwork to launch a financial services empire, it’s more than just another influencer side project. On October 13, 2025, Jimmy Donaldson (better known as MrBeast to his 446 million followers) filed a trademark application that could reshape how an entire generation manages money. But lurking beneath the announcement are cryptocurrency … Read more
On October 1, 2025, World Wrestling Entertainment filed a trademark application with the United States Patent and Trademark Office for its classic “block” logo, the bold, squared design that defined the company during its 1980s Hulk Hogan era. This wasn’t a routine defensive filing or a minor brand housekeeping task. This was WWE making a … Read more