Kim Kardashian, or Kim Kardashian West, is a socialite, businesswoman, and media personality from the USA. She began to receive media attention as a stylist and friend to Paris Hilton, gaining more notoriety after a sex tape shot with her ex-boyfriend, Ray J. Despite a rocky start, her family released the first season of Keeping Up with the Kardashians that year. Several spin-offs were released due to its success, including Kourtney and Kim Take New York, Kourtney and Kim take Miami, and The Kardashians (2022).
Kim developed a significant online platform, including millions of followers and subscribers on Twitter and Instagram. She’s released many products tied to her brand, including the mobile app Kim Kardashian: Hollywood, a variety of clothes, and a 2015 book. Her marriage to Kanye West has received significant coverage; they have four children together.
Kim has appeared in several movies, including Deep in The Valley, Disaster Movie, and most recently, Temptation: Confessions of a Marriage Counselor.
Kim has also launched businesses such as KKW Beauty and KKW Fragrance, in addition to a shapewear venture. She is also training in law and has become politically active by lobbying ex-president Donald Trump for legislation changes, including prison reform. She has also advocated for recognition of the Armenian Genocide; her father was American-born Armenian, Robert Kardashian.
Time Magazine included Kim on their 2015 100 Most Influential People list, and she’s been admired and criticized for being ‘famous for being famous’. She is reported to be the highest-paid reality star, with an estimated worth of more than 50 million.
Famous Kim Kardashian trademarks
The Kardashian/Jenner clan is headed by Kris Jenner and includes (among others) big names such as Kylie Jenner and Khloe Kardashian. They are experienced businesswomen and know the value of a trademark application; let’s take a look at some of the famous trademarks owned by Kim Kardashian. All of her trademarks are registered under Kimsaprincess, Inc.
Kim Kardashian
Like other celebrities, Kim has trademarked her name. It was first used in 2006 and officially registered in 2008 for use in:
- Entertainment services, including live, televised, and movie appearances by a professional entertainer, namely, personal appearances by a media celebrity, model, and actress
- Advertising services, namely, promoting the brands, goods, and services of others; endorsement services, namely, promoting the goods and services of others
Related: Trademarking your own name
True Reflection
True Reflection is one of Kim’s beauty brands, primarily offering perfumes for women. The trademark for True Reflection was registered in 2012 in the following categories:
- Fragrances; Eau de parfum, bath and shower gels; body lotions; nail polish
Kim Kardashian West
After marrying Kanye West in 2015, Kim Kardashian changed her name to Kim Kardashian West – and trademarked that name too. The wordmark has been registered in the following categories:
- Advertising services, namely, promoting the brands, goods, and services of others; endorsement services, namely, promoting the goods and services of others
- Entertainment by providing information using a global computer network in the fields of entertainment and pop culture; entertainment services, including personal appearances by a celebrity, actress, and model
KKW
Additionally, Kim trademarked her new initials, KKW (Kim Kardashian West), to be used for her fragrance and beauty lines; it was registered in 2019 for use in the following categories:
- Fragrances, cosmetic preparations, and cosmetics
- Lip gloss
Glam Bible
The Glam Bible makeup collection was released in 2017 and was trending for several months on Instagram. The trademark was registered in 2019:
- Cosmetics; make-up kits comprised of one or more: lipstick, lip gloss, eyeliner, lip liner, eye shadow, mascara, false eyelashes, blush, and highlighter
North West
Kim trademarked the name of her eldest child, North West, in 2019. While the trademark application is still pending, it covers the following categories:
- Entertainment related to providing information via a global network and personal appearances by a celebrity
- Advertising services, including promoting the brands, goods, and services of others; endorsement services (promoting the goods and services of others)
- Business online, retail store services featuring gifts, general consumer merchandise, apparel, apparel accessories, toys, sporting goods, beauty products, cosmetics, skincare, and fragrances
- Toys including dolls, drawing toys, electronic toys, and educational toys
- Clothing for children, such as coats, dresses, footwear, jackets, shirts, sleepwear, and play costumes
SKKN by Kim
SKKN by Kim hasn’t launched yet, but it’s already caused a stir on social media. The new brand is expected to launch on the 21st of June 2022. The application for the SKKN trademark was submitted in March of 2021; if approved, it’ll apply in the following categories:
- Products used for fragrances such as perfumes
- Hair care and styling products
- Skin care products including cleansers, toners, facial mists, and serum
- Skincare, including skin peels and body powders
- Hygiene products including bubble bath, essential oils, and deodorants for personal use
- Lip products such as lip balm and gloss
- Nail polish and nail care preparations
- Room fragrances
- Candles
- Vitamins, including nutritional supplements, supplement drinks, and medicated preparation for hair, teeth, and skin
- Heat tools including hot rollers, curling irons, and flat irons
- Manicure implements, including nail clippers, cuticle pushers, and nail files
- Eyelash curlers
- Kitchen appliances, including peelers and tools for mincing, slicing, and dicing food, such as hand-operated and electronic tools
- Grilling appliances
- Downloadable computer apps for modifying media content, computer games, and downloadable audio
- Towels, wash cloths, and makeup sponges
- Cosmetics and skincare accessories, including eyelash combs and brushes, exfoliators, etc.
- Hair dryer, diffusers
- Lamps and lighting fixtures
- Shower caps
- Bath mats and rugs
- Retail store services
- Entertainment related to providing information and multimedia content related to pop culture and subjects of general interest
- Bags including toiletry bags and cosmetic bags
- Bathroom mirrors and vanities
- Temperature-controlled wine cellars
Saint West
Like her other children, Kim Kardashian West has trademarked Saint’s name; the trademark filing was submitted in 2019. If approved, it’ll apply to the following:
- Non-medicated skin care preparations, including creams, lotions, and moisturizers
- Hygiene products including shower gel and bubble baths
- Entertainment related to providing information via a global network and personal appearances by a celebrity
- Advertising services, including promoting the brands, goods, and services of others; endorsement services (promoting the goods and services of others)
- Business online, retail store services featuring gifts, general consumer merchandise, apparel, apparel accessories, toys, sporting goods, beauty products, cosmetics, skincare, and fragrances
- Toys including dolls, drawing toys, electronic toys, and educational toys
- Clothing for children, such as coats, dresses, footwear, jackets, shirts, sleepwear, and play costumes for children
Kimoji
Kimoji is an app consisting of a line of Kim Kardashian-themed emojis. It was registered in 2016 following its first use in 2015 and is registered in the following categories:
- Computer graphics software
- Wireless electronic transmission of graphics
- Cases for mobile phones
- Clothing including bathing suits and body suits
- Fragrances
- Retail store services, featuring gifts, apparel, accessories, mobile phone cases, makeup bags, stickers, wrapping paper, ornamental novelty pins, jewelry, and lighters
Wrapping up
Kim Kardashian West is a famous social media personality, owing to a successful career and reality shows, most notably Keeping Up With The Kardashians. Since shooting to fame, Kim and her siblings have branched into several ventures, including clothing lines, beauty brands, philanthropic organizations, and more. The Kardashian brand name is a multibillion-dollar brand and is protected with several measures, including appropriate registration with the US Patent and Trademark Office (USPTO). As of 2022, Kim Kardashian has 72 registered trademarks.
