The History of the Amazon Logo
Amazon is one of the biggest companies in the world. One of the so-called Big Four of Technology, the massive online retailer has annual sales […]
The History of the Amazon Logo Read More
The History of the NBC Logo
The National Broadcasting Company (NBC) is known for its peacock logo and its three-note chime. When you hear that sound and see that colorful bird,
The History of the NBC Logo Read More
The History of the McDonalds Logo
When you see golden arches, you probably think of McDonald’s. These golden double arches are among the most recognized symbols in the world. They point
The History of the McDonalds Logo Read More
The History of the NASA Logo
The NASA logo has gone through several changes. In fact, one of its designs came back after decades of retirement. Two of its best-known logos,
The History of the NASA Logo Read More
Trademark Disputes: Starbucks v. Charbucks
Justice is blind, at least theoretically. Frequently we see big-guy versus little-guy cases end overwhelmingly in favor of the big-guy due to sophisticated legal tactics
Trademark Disputes: Starbucks v. Charbucks Read More
Trademarked Slogans: Where’s the beef?
The phrase, “Where’s the beef?” has become an indelible part of our culture. It has appeared in TV shows, popular songs, games and even a
Trademarked Slogans: Where’s the beef? Read More
Trademarked Slogan: Think Different
Although Apple no longer says, “Think different,” the deliberately ungrammatical slogan is an important part of the company’s history. It created the image of rebelliousness
Trademarked Slogan: Think Different Read More
Trademarked Slogans: Just Do It
Nike shoes take their name from the Greek goddess of victory. It’s a fitting symbol for one of the world’s biggest seller of athletic shoes.
Trademarked Slogans: Just Do It Read More
Trademarked Slogans: I’m lovin’ it
McDonald’s “I’m lovin’ it” is the fast food company’s longest-running marketing campaign. The well-known, five-syllable jingle that accompanies it is as popular as some radio
Trademarked Slogans: I’m lovin’ it Read More
Trademarked Colors: Cadburry Purple
Cadbury has sold chocolate products for 200 years. It was one of the first chocolate companies to produce a genuinely creamy chocolate bar. Ever since,
Trademarked Colors: Cadburry Purple Read More
Trademarked Colors: Target Red
A bullseye and the color red immediately make us think of one retailer. A 2003 survey found that 96% of Americans recognized them as the
Trademarked Colors: Target Red Read More
Trademarked Colors: UPS Brown
Few companies are as closely linked to one color as United Parcel Service, which is popularly known as Big Brown and whose advertisements used to
Trademarked Colors: UPS Brown Read More
Trademarked Colors: T-Mobile Magenta
The famous magenta “un-carrier” started life as a regional service provider. Over the years, T-Mobile has stood out for its edgy ad campaigns and its
Trademarked Colors: T-Mobile Magenta Read More
Trademarked Colors: Tiffany Blue
Few things are as instantly recognizable as a box from Tiffany. The legendary jeweler is known as much for its iconic jewelry designs as it
Trademarked Colors: Tiffany Blue Read More
Trademark Trial and Appeal Board Explained
Creating a unique name, logo or slogan for your product or service business comes with the responsibility to trademark the name, logo or slogan to
Trademark Trial and Appeal Board Explained Read More
The History of the Pepsi Logo
During 1893, a pharmacist created a unique beverage that featured a refreshing flavor and many natural ingredients. Caleb Bradham formulated a drink that contained lemon
The History of the Pepsi Logo Read More