Kim Kardashian filed three trademark applications on January 14, 2026, for a brand that doesn’t exist yet: NOR11, a fashion and jewelry line for her 12-year-old daughter North West. Three Applications, One Strategy The filings, submitted through KimYe’s Kid Inc., cover an ambitious range of products. The first application targets clothing, footwear, loungewear, and hats. … Read more
When Cathay Home Inc. posted an Instagram photo of a dog lounging on its bedding while holding Taylor Swift’s new album on October 3, 2025, the caption calling out “Mrs. Swift” may have seemed like harmless marketing. Three weeks later, Swift’s legal team filed a formal opposition with the Trademark Trial and Appeal Board, reigniting … Read more
Autodesk spent over two years building its Flow brand for visual effects and production management software. Then Google launched an identically named AI filmmaking tool and, according to Autodesk’s complaint, did so after providing assurances it wouldn’t. On February 6, 2026, Autodesk filed a trademark infringement lawsuit in US District Court for the Northern District … Read more
Sydney Sweeney filed a federal trademark application on January 16, 2026 to push her SYRN brand beyond lingerie into skincare and cosmetics, twelve days before her first bra even hit the market. The new application (serial number 99596321), filed through Sweeney’s Delaware-registered entity Mylk Studios Inc., covers “skincare preparations, cosmetics, and beauty care preparations” under … Read more
Wayf Digital, a Warsaw-based software company, just sued one of America’s most recognizable insurance brands in federal court. Not over insurance. Over a domain name: GeiCo.ai. Wayf Digital Sp. z o.o. filed suit in U.S. District Court for the District of Arizona on February 5, 2026. The case centers on the domain GeiCo.ai, which the … Read more
A California apparel company wants nearly $1 million back after losing a trademark battle over four words that have represented the US Army since 1778. The Appeal and What’s at Stake TWD, LLC owes Grunt Style nearly $1 million after a jury trial in the Northern District of Illinois. The damages totaled $739,500, plus $229,235.38 … Read more
Ten seconds. That’s how long it took crypto scammers to seize both the old GitHub organization and X account after Peter Steinberger released them during a forced rebrand. The Austrian developer, who founded PSPDFKit before selling to Insight Partners, had just built one of the fastest-growing open-source AI projects on the internet. Clawdbot had amassed … Read more
Nike filed a federal trademark application on January 21, 2026, for a stylized “CA” logo that signals the sportswear giant’s next signature athlete partnership. The filing covers footwear, headwear, shirts, jackets, wristbands, sports bags, and backpacks. Nike has not officially confirmed the connection, but industry observers universally link the “CA” mark to Carlos Alcaraz, the … Read more
Kim Kardashian filed trademark applications in March 2023 to protect her eldest daughter’s name for dolls, action figures, and educational toys. Nearly three years later, those applications remain pending at the USPTO, reportedly stalled over a fundamental problem: “North West” sounds like a compass direction. The case illustrates a challenge facing every parent who names … Read more
A German domain registrant moved fast. Netflix’s legal team moved smarter. Three days after the animated film KPop Demon Hunters premiered on Netflix, someone in Germany registered KPopDemonHunters.com. Now, that domain belongs to Netflix after a WIPO panel found the streaming giant had established common law trademark rights before the cybersquatter even clicked “register.” Three … Read more
The catchphrase that launched Matthew McConaughey’s career in 1993’s “Dazed and Confused” now has formal USPTO protection. But the eight trademarks his attorneys secured in December 2025 weren’t filed to sell merchandise or license movie clips. They were filed to sue anyone who uses AI to fake his voice. Eight Trademarks to Fight One Threat … Read more
On January 12, 2026, the U.S. Supreme Court declined to hear Vetements Group AG’s petition for certiorari. The denial came without comment, as is typical for the Court. For the Swiss-based fashion label founded by Demna and Guram Gvasalia in 2014, the one-line order ended a five-year fight to trademark its own name in the … Read more
When brothers Richard and Maurice McDonald opened their first restaurant in 1940s California, they could not have imagined that their name would become one of the most protected brands in business history. Today, McDonald’s Corporation holds over 1,739 active US trademarks covering everything from the Golden Arches logo to the jingle describing a Big Mac’s … Read more
When Elon Musk unveiled Tesla’s autonomous “Cybercab” at the company’s “We, Robot” event on October 10, 2024, the announcement made headlines worldwide. But Tesla hadn’t filed a trademark application. Eighteen days later, a French beverage company called Unibev did. Now Tesla’s trademark application sits suspended at the USPTO, and the company that revolutionized the electric … Read more
A Pennsylvania artist who has operated under the name “Atelier Jolie” since 2021 is blocking Angelina Jolie’s USPTO trademark application for her high-profile New York fashion venture. The Opposition That Could Derail a Celebrity Fashion Launch Omnaia Jolie Abdou filed a formal opposition with the USPTO on July 10, 2024, targeting Angelina Jolie’s trademark application … Read more
Taylor Swift is a musician who exploded into national attention when her debut country music album reached the top 5 on the Billboard list in 2006. Since then, she has become a defining figure in the music industry, with a transition from country roots to becoming an iconic pop figure. Her albums are: Aside from … Read more