Philadelphia Eagles Trademarks

The Eagles are a Philadelphia-based professional American Football team. They play their home team at the Lincoln Financial Field as a National Football League (NFL) member in the National Football Conference (NFC) East Division.

The franchise was started in 1933 to replace the bankrupt Frankford Yellow Jackets as a group led by Bert Bell secured an NFL franchise in Philadelphia.

Since their beginning, the Philadelphia Eagles have appeared 27 times in the playoff, won 14 division titles (11 in the East of the NFC), appeared in four Championship games (pre-merger), won three (1948, 49, and 60), and appeared in multiple Super Bowls, earning a Super Bowl win in the Super Bowl LII in 2017.

The team has an impressive roster of Hall of Famers, including Chuck Bednarik, Bob Brown, Brian Dawkins, Steve Van Buren, Norm Van Brocklin, etc.

The team has a rivalry with the New York Giants, and this is the oldest rivalry in the NFC East and among the oldest in the NFL. NFL Network has ranked it the number one rivalry of all time. Sports Illustrated ranks it as the NFL’s fourth-best rivalry. According to ESPN, it’s one of the most well-known and fierce rivalries in the American Football community.

One of their lesser-known rivalries is with the Dallas Cowboys, though they also have a historic rivalry with the Washington Commanders. They also have the “Battle Of Pennsylvania,” a feud with the Pittsburg Steelers that dates back to the early 1930s. In addition to this, they have a current rival with the New England Patriots.

Current owner Jeffrey Lurie bought the Eagles in 1994 for $195 million. The team has consistently ranked best in the league in attendance and has sold out every game since 1999. In 2017, Forbes ranked the club 10th among NFL teams, valued at 2.65 billion dollars. Following a three-year stint in Indianapolis, Nick Sirianni was announced as the current head coach of the Philadelphia Eagles.

Famous Philadelphia Eagles trademarks

The Eagles own an abundance of intellectual property, partly made up of trademark filings with the U.S. Patent & Trademark Office (USPTO). Let’s take a look at some of the most famous trademarks owned by the Philadelphia Eagles, LLC.

Original Eagles logo

One of the first things that Eagles fans will think of is the Eagles logo, the first incarnation of the logo, which consists of a part-diving eagle holding a football, was registered in 1976 following its first use in 1949. The trademark registration applies to:

  • Entertainment services related to providing professional football games

Newer Eagles logo

The newer logo, which features a side-profile view of an Eagles head, makes up most of the Eagles’ current marketing material and merchandise. The trademark registration took place in 1997 following its first use in 1996 and is registered in:

  • Entertainment services, namely, professional football games and exhibitions

Read more on trademarking your logo

Fly Eagles Fly

“Fly Eagles Fly” is what the Eagles’ victory song is popularly referred to. The trademark registration took place in 2018 following its first use in e-commerce in 2003 and applies in:

  • Education and entertainment services related to professional football games
  • Football fan clubs
  • Men’s, women’s, and children’s clothing, namely, T-shirts and sweatshirts, caps being headwear
  • Physical educational programs
  • Motivational activities, namely, fan clubs engaged in cheering, chanting, singing for entertainment, amusement, and recreation in connection with professional football games, sports exhibitions, and other special events

Eagles Autism Challenge

The Philadelphia Eagles have run the Autism Challenge for several years, encompassing charity walks, runs, and events dedicated to fundraising for autism.

“The Eagles Autism Challenge is dedicated to raising funds for innovative research and care programs. By providing the necessary resources to doctors and scientists at leading institutions, we will be able to assist those currently affected by autism and future generations. Our event aims to inspire and engage the community, so together, we can provide much-needed support to make a lasting impact in the field of autism.” Following its first use in 2017, the trademark was officially registered in 2019 in the following categories:

  • Charitable services to promote public awareness of autism; charitable services, namely, organizing and conducting volunteer programs and community service projects, providing an online portal for registration for fundraising events
  • Charitable fundraising services for promoting research, education, and other activities relating to autism; charitable fundraising by means of organizing and conducting athletic events for autism awareness

Eagles Charitable Foundation

A non-profit arm of the Eagles, the Eagles Charitable Foundation is a 501 (c) (3) organization dedicated to helping young people. “Since 1995, Eagles Charitable Foundation (ECF) has served more than one million children. Formally known as Eagles Youth Partnership, our efforts continue to include comprehensive vision care by providing free eye exams and glasses to children in our communities who need it most.” Following its first use in 2016, the trademark was registered in 2017 in the following categories:

  • Charitable services, namely, organizing and conducting volunteer programs and community service projects; providing an online portal for registration for fundraising events
  • Charitable fundraising services promote research, education, and other activities relating to vision care and autism; charitable fundraising

Go Birds

Philadelphia Eagles, LLC has a pending trademark application for the wordmark “Go Birds”. If approved, it’s expected to apply in the following categories:

  • Education and entertainment services like professional football games and exhibitions; providing sports and entertainment information via a global computer network, commercial online computer service, cable, satellite, television, and radio
  • Arranging and conducting athletic competitions, namely, professional football games and exhibitions; football fan club services, entertainment services, namely, musical and dance performances provided during intervals at sports events
  • Educational services, namely, physical education programs; production of radio and television programs; presentation of live show performances featuring football games, football exhibitions, and football competitions; presentation of live show performances featuring music and dance performances; organizing sporting and cultural events in the field of football
  • Shirts, T-shirts, sweatshirts, caps, hats, and headbands
  • Drawstring bags

The Philly Special

Following its first use in 2018, the phrase “Philly Special” was trademarked by the Philadelphia Eagles in 2020. It’s registered for use in the following:

  • Clothing

Philadelphia Eagles

One of the most valuable trademarks would be the Philadelphia Eagles name. First trademarked in 1975 following its first use in 1949, the trademark has been registered in the following categories:

  • Goods and services, men’s, women’s, and children’s clothing namely, T-shirts and sweatshirts, caps being headwear
  • Football helmets, magnetic coded charge cards, decorative magnets, pre-recorded DVD’s featuring the sport of football, computer game software, sunglasses, and discs, mousepads
  • Jewelry, watches, clocks, pins, and accessories
  • Toys and sporting goods, namely, plush toys, stuffed toy animals, play figures, golf balls, golf bags, golf club covers, footballs, toy banks, and board games relating to football
  • Entertainment services related to professional football and exhibitions

Wrapping up

Worth over 2.6 billion, the Eagles are one of the most valuable teams in the NFL. Intellectual property is part of their immense value, including trademarks, logos, and branding. Intellectual property can be more valuable than tangible property. In order to protect your property from theft or infringement, you should register any unique intellectual business features with the USPTO. The Eagles have pending applications but own more than 20 registered trademarks as of 2022.

Xavier Morales, Esq.

About the Author:

Xavier Morales, Esq.

Mr. Morales founded this trademark law practice in January 2007 with the goal of providing intellectual property expertise to entrepreneurs and businesses around the country. Since then, he has filed more than 6,000 trademarks with the USPTO. You can learn more about Xavier here.

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