Tom Brady Trademarks

Tom Brady is a former American football quarterback and is considered the most successful NFL (National Football League) quarterback of all time. Born in California on August 3rd, 1977 as Thomas Edward Partick Brady Jr, he played in the NFL for 23 seasons.

Brady was selected in the sixth round of the NFL draft in 2000, resulting in an overall 199th pick, which is now considered the NFL’s biggest draft steal. Brady played his first 20 seasons with the New England Patriots, becoming a key contributor to the franchise’s success from 2001 to 2019. He led them to 17 division titles, nine Super Bowl appearances, and six Super Bowl titles. He then played for the Tampa Buccaneers for his final three seasons, also leading them to win a Super Bowl. 

The quarterback has a huge number of accolades to his name and holds nearly every major quarterback record. To name a few, he has won six Super Bowl Championships, four Super Bowl MVP Titles, three NFL MVP titles, most career passing yards, and is the NFL leader in career quarterback wins. 

Brady also holds many titles for the longevity of his success including the oldest NFL MVP (age 40), oldest Super Bowl MVP (age 43), oldest quarterback to be selected to the Pro Bowl (age 44), and the only quarterback named to two all-decade teams. 

The sports star retired from the NFL at the end of the final game of the 2022 season. Beginning in 2024, Brady will be the lead color commentator on Fox for the NFL. 

Famous Tom Brady Trademarks

Being the most successful quarterback of all time, as well as a long-standing prosperous quarterback, it’s no surprise that Brady has developed a brand for himself. Not only has he been the face of many big names such as Tag Heuer, Aston Martin, Under Armour, Sam Adams, UGG, and Foot Locker, but the quarterback has also developed his own brand. Brady has registered 129 trademarks so far with USPTO. Let’s take a look at some of Tom Brady’s most famous trademarks, registered by TBD TM, LLC. 

Brady

The quarterback’s surname was the second thing he trademarked. He filed for a trademark for the wordmark of “Brady” in 2012 – twelve years after he started playing in the NFL and long after his talents as a quarterback became evident. However, this only covered his last name. The NFL star didn’t trademark his full name (“Tom Brady”) until 2022.

The original trademark for “Brady” was made to cover clothing, however, it was then updated in 2022 to cover a significant amount more, with some of them still pending. The trademark was registered in 2014 and now applies to:

• Bathing suits; blouses; coats; dress pants; dress shirts; dress suits; hats; jackets; jeans; knit shirts; pants; shirts; skirts; stockings; suits; sweaters; ties; tops; trousers; vests
• Jewelry; belt buckles of precious metals; wearable tech jewelry or smart jewelry, namely, necklaces, that incorporate software or electronic features that monitor physical performance vital signs and which connect to smartphones or other electronic connected devices or electronic communication networks
• Braces for limbs and joints, for medical and therapeutic use; manually-operated resistance bands for physical therapy purposes; therapeutic weighted products, namely, weighted vests for medical and therapeutic use; foam rollers for use in physical therapy and for use in stimulating muscles and increasing strength and physical performance for health and medical purposes; orthotic inserts for footwear; compression sleeves for medical or therapeutic use; foam rollers for use in physical therapy and for use in stimulating muscles and increasing strength and physical performance for health and medical purposes; apparel for therapeutic use; braces for limbs and joints, for medical and therapeutic use; manually-operated resistance bands for physical therapy purposes; therapeutic weighted products, namely, weighted vests for medical and therapeutic use
• Downloadable posters; downloadable computer software featuring digital trading cards
• Computer application software for mobile phones, portable media players, and handheld computers, namely, software for providing information in the fields of wellness, exercise, fitness, nutrition, and supplementation
• Eyewear, namely, eyeglass frames, eyeglasses, sunglass frames, sunglasses, eyeglass, and sunglass cases, and chains
• Protein supplements and drinks; electrolytes; dietary and nutritional supplements; nutrition bundles; bespoke programs and regiments; natural sleep aid preparations; anti-inflammatory preparations; nutritional supplement in the nature of a nutrient-dense, protein-based drink mix; protein supplements formed and packaged as bars; chocolate-based meal replacement; multivitamins
• Candles; perfumed candles; scented candles; votive candles
• Non-medicated skincare, lotions, creams, oils, facial and cleansing creams, and moisturizers; hair preparations; perfume; eau de parfum; eau de toilette; cologne; hand lotions; sunblock and sunscreen sticks; lotions and creams for shaving; deodorant and antiperspirant; deodorant sticks; shaving foam; body wash and bar soap, lip balm; non-medicated skin and hair care products; shampoo; conditioner; cosmetics
• Sporting goods and athletic and gym equipment, namely, resistance bands and kits, medicine and exercise balls, kettlebells, jump ropes, battling ropes, weighted vests for fitness training, speed and agility ladders, and personal exercise mats; foam exercise rollers; vibrating apparatus used in fitness and exercise programs to stimulate muscles and increase strength and physical performance, namely, roller and sphere; weights, ropes, mats, yoga blocks; wearable tech athletic equipment, namely, wearable items that incorporate software or electronic features that monitor physical performance vital signs and which connect to smartphones or other electronic connected devices or electronic communication networks
• Clothing, namely, jerseys, jackets, vests, shirts, t-shirts, pants, shorts, sweatshirts, sweaters, sleepwear, warm-up suits, athletic tops and bottoms, shoes, slippers, hats, and headwear; footwear; intimate apparel for men; wearable tech apparel, namely, wearable items that incorporate software or electronic features that monitor physical performance vital signs and which connect to smartphones or other electronic connected devices or electronic communication networks
• Bed sheets, pillowcases, towels, comforters and bedspreads, duvets, dust ruffles, throws, and table linens, namely, napkins and placemats; decorative fabrics, namely, felt and non-woven textile fabrics, flannel, flax cloth, flax fabrics, gauze fabric, hand-spun silk fabrics, hemp base mixed fabrics, mesh-woven fabrics, mixed fiber fabrics, narrow woven fabrics, nylon fabric, ramie fabrics, rayon fabric, silk base mixed fabrics, silk-cotton mixed fabrics, silk-wool mixed fabrics, spun silk fabrics, true hemp fabrics, upholstery fabrics, wool base mixed fabrics, wool yarn fabrics, woolen fabric, and worsted fabrics
• Water bottles sold empty; aluminum water bottles; plastic water bottles sold empty; reusable plastic water bottles sold empty
• Furniture; picture frames
• Athletic bags; tote bags; backpacks; luggage
• Cookbooks; Books in the field of fitness and nutrition, magazines in the field of fitness and nutrition, cookbooks, and printed training materials in the field of fitness and nutrition
• Posters; printed posters; mounted printed posters; collectible printed trading cards; printed sports trading cards; printed photographs
• Health assessment services; medical, physical rehabilitation, and physical therapy services.; physical therapy; physical therapy evaluation, identification, and management of movement dysfunction to restore, maintain, and promote optimal physical function preventing the onset, symptoms, and progression of impairments, functional limitations, and disabilities resulting from injuries; acupuncture services; counseling services in the fields of health, nutrition and lifestyle wellness; providing healthy lifestyle and nutrition services, namely, personal assessments, personalized routines, maintenance schedules, and counseling
• Subscriber-based meal planning services in digital form, accessible through the Internet; Providing a website featuring information in the field of cooking and recipes
• (Pending) Personal trainer services; Personal fitness training services; Health club services, namely, providing instruction and equipment in the field of physical exercise; Consulting services in the field of sports performance, namely, providing personal training in the field of resistance training, movement training, flexibility training, cardiovascular training, and training designed to enhance cognitive skills and fitness biomechanics; Physical fitness assessment services; Education and training services in the field of sports performance, namely, individualized training courses in the areas of personal training, sports nutrition, physical therapy, resistance training, soft tissue therapy, movement training, flexibility training, cognitive skills, biomechanics, injury rehabilitation and reconditioning; Educational services, namely, conducting courses of instruction and training seminars for certification of instructors, personal trainers, athletic trainers, consultants, therapists, and medical professionals all in the fields of diagnostic medical testing, physical therapy, physical rehabilitation, athletic training for physical rehabilitation, sports medicine, health, nutrition, cognitive training and development, concussion awareness and treatment and distribution of course materials in connection therewith; Educational services, namely, conducting courses of instruction and training seminars for certification of instructors and coaches all in the fields of physical therapy, physical rehabilitation, athletic training for physical rehabilitation, sports medicine, health, nutrition, cognitive training and development and concussion awareness and treatment
• (Pending) Entertainment services in the nature of personal appearances by a sports celebrity; entertainment in the nature of competitions in the field of football; Entertainment and education in the nature of ongoing audio-visual and multimedia interactive programming providing information on celebrities distributed over a global computer network
• (Pending) Restaurant services
• (Pending) Food delivery services
• (Pending) Endorsement services, namely, promoting the goods and services of others through the issuance of product and service endorsements
• (Pending) Retail boutique store; online retail store services; retail boutique store services and retail store and mail order services, featuring clothing, accessories, shoes, footwear, shirts, sweaters, coats, hats, socks, and bathing suits; online retail store services for clothing, headwear, exercise, and therapeutic equipment, printed publications, creams and lotions, energy snacks, dietary and nutritional supplements, and protein powders
• (Pending) Beverages; bottled water; sports drinks containing electrolytes; non-alcoholic beverages; water beverages; bottled water; sparkling water; protein-enriched sports beverages
• (Pending) High-protein cereal bars; chocolate-based meal replacement bars; chocolate-based snack foods; chocolate containing nutrients
• (Pending) Packaged meal kits consisting of fresh fruits, fresh vegetables, fresh beans, fresh herbs, fresh nuts, and unprocessed edible seeds; refrigerated food package combinations consisting primarily of meat substitutes, cheese, and/or vegetables, processed beans, processed nuts, and edible seeds, and also including sauces or seasonings, ready for cooking and assembly as a meal; prepared food kits composed of meat substitutes, cheese and/or vegetables, processed beans, processed nuts, and edible seeds, and also including sauces or seasonings, ready for cooking and assembly as a meal; meat substitutes; cheese; olive oil for food; dried fruit and nut-based energy food bars; high protein nut-based food bars; high protein dried fruit and nut-based food bars; energy snacks in the nature of products made of dried fruit and nuts, namely, organic fruit and nut-based snack food, processed organic fruit- and nut-based food bars and organic fruit and nut-based snack bars
• (Pending) Footballs; medicine balls; sports balls; gym balls
• (Pending) Restaurant services; bar services; restaurant carryout services; pop-up restaurant services; restaurant and catering services; take-out restaurant services; restaurant and cafe services; restaurant, bar, and catering services; restaurant services, including sit-down service of food and take-out restaurant services; restaurant services, namely, providing of food and beverages for consumption on and off the premises; pop-up bar services; bar and cocktail lounge services

Read more: Trademarking a last name

TB12

The first thing that Brady trademarked was actually a logo that is used for his lifestyle brand. “TB12” comes from “Tom Brady 12”, with “12” being symbolic as that was his well-known jersey number. The logo was designed by the New York creative agency, Brandfire when Brady was on his way to becoming the most successful quarterback of all time. 

The logo consists of the stylized letters and number “TB12” integrated into a single design that features “TB” at the top and “12” at the bottom. The top of the “T” forms the top of the “B”. The bottom of the “T” is segmented and forms both the “1” and the left portion of the “B”. The bottom half of the “B” is segmented and forms the top of the segmented “2”.

The design has remained largely unchanged throughout its years, with the most notable change being in color. Originally it was two-tone but is now a block red color. The original logo was registered as a trademark in 2009 and applies to:

• Clothing, namely, hats and shirts
• Entertainment and education in the nature of ongoing audio-visual and multimedia interactive programming providing information on celebrities distributed over a global computer network
• Medical, physical rehabilitation, and physical therapy services
• Protein supplements; electrolytes
• Braces for limbs and joints, for medical and therapeutic use; manually-operated resistance bands for physical therapy purposes; therapeutic weighted products, namely, weighted vests for medical and therapeutic use
• Foam rollers for use in physical therapy and for use in stimulating muscles and increasing strength and physical performance for health and medical purposes
• Athletic bags
• Bedsheets
• Sleepwear
• Sporting goods and athletic equipment, namely, resistance bands, medicine balls, kettlebells, jump ropes, battling ropes, weighted vests for fitness training, speed and agility ladders, and personal exercise mats
• Foam exercise rollers
• Educational services, namely, conducting courses of instruction and training seminars for certification of instructors, personal trainers, athletic trainers, consultants, therapists, and medical professionals all in the fields of diagnostic medical testing, physical therapy, physical rehabilitation, athletic training for physical rehabilitation, sports medicine, health, nutrition, cognitive training, and development, concussion awareness and treatment and distribution, of course, materials in connection therewith; educational services, namely, conducting courses of instruction and training seminars for certification of instructors and coaches all in the fields of physical therapy, physical rehabilitation, athletic training for physical rehabilitation, sports medicine, health, nutrition, cognitive training and development and concussion awareness and treatment
• Refrigerated food package combinations consisting primarily of meat substitutes, cheese, and/or vegetables, processed beans, processed nuts, and edible seeds, and also including sauces or seasonings, ready for cooking and assembly as a meal; prepared food kits composed of meat substitutes, cheese and/or vegetables, processed beans, processed nuts, and edible seeds, and also including sauces or seasonings, ready for cooking and assembly as a meal; meat substitutes; cheese; olive oil for food
• Packaged meal kits consisting of fresh fruits, fresh vegetables, fresh beans, fresh herbs, fresh nuts, and unprocessed edible seeds
• Food delivery services
• Subscriber-based meal planning services in digital form, accessible through the Internet; Providing a website featuring information in the field of cooking and recipes
• Computer application software for mobile phones, portable media players, and handheld computers, namely, software for providing information in the fields of wellness, exercise, fitness, nutrition, and supplementation
• Books in the field of fitness and nutrition, cookbooks, printed training materials in the field of fitness and nutrition
• Non-medicated skin lotions and creams
• Clothing, namely, shirts, pants, shorts, sweatshirts, sweaters, jerseys, and headwear
• Dried fruit and nut-based energy food bars; high protein nut-based food bars; high protein dried fruit and nut-based food bars; energy snacks in the nature of products made of dried fruit and nuts, namely, organic fruit and nut-based snack food, processed organic fruit- and nut-based food bars and organic fruit and nut-based snack bars
• Online retail store services for clothing, headwear, exercise, and therapeutic equipment, printed publications, creams and lotions, energy snacks, dietary and nutritional supplements, and protein powders
• Personal trainer services; personal fitness training services; health club services, namely, providing instruction and equipment in the field of physical exercise; consulting services in the field of sports performance, namely, providing personal training in the field of resistance training, movement training, flexibility training, cardiovascular training, and training designed to enhance cognitive skills and fitness biomechanics; physical fitness assessment services; education and training services in the field of sports performance, namely, individualized training courses in the areas of personal training, sports nutrition, physical therapy, resistance training, soft tissue therapy, movement training, flexibility training, cognitive skills, biomechanics, injury rehabilitation, and reconditioning
• Health assessment services; physical therapy; physical therapy evaluation, identification, and management of movement dysfunction to restore, maintain, and promote optimal physical function preventing the onset, symptoms, and progression of impairments, functional limitations, and disabilities resulting from injuries; acupuncture services; counseling services in the fields of health, nutrition and lifestyle wellness; providing healthy lifestyle and nutrition services, namely, personal assessments, personalized routines, maintenance schedules, and counseling

Tompa Bay

When Brady moved to the Tampa Bay Buccaneers in 2020, he capitalized on the Tom Brady puns, filing trademarks for the phrases “Tompa Bay” and “Tampa Brady”. Both wordmarks were registered in 2020 and cover:

• Clothing, namely, shirts, T-shirts, pants, shorts, sweatshirts, sweaters, jerseys, hoodies, jackets; headwear; footwear

Tom Brady signature 

As recently as March 2022, Brady has filed for a trademark for his signature, presumably as a form of new branding for his products. The trademark for the illustration of his signature is still pending, but if granted will apply to:

• Beverages; bottled water; sports drinks containing electrolytes; non-alcoholic beverages; water beverages; bottled water; sparkling water; protein-enriched sports beverages
• High-protein cereal bars; chocolate-based meal replacement bars; chocolate-based snack foods; chocolate containing nutrients
• Footballs; medicine balls; sports balls; gym balls
• Clothing, namely, jerseys, jackets, vests, shirts, T-shirts, pants, shorts, sweatshirts, sweaters, sleepwear, warm-up suits, athletic tops and bottoms, shoes, slippers, hats, and headwear; footwear; intimate apparel for men; wearable tech apparel, namely, wearable items that incorporate software or electronic features that monitor physical performance vital signs and which connect to smartphones or other electronic connected devices or electronic communication networks
• Water bottles sold empty; aluminum water bottles; plastic water bottles sold empty; reusable plastic water bottles sold empty
• Cookbooks; books in the field of fitness and nutrition, magazines in the field of fitness and nutrition, cookbooks, printed training materials in the field of fitness and nutrition
• Non-fungible tokens; downloadable virtual goods, namely, computer programs for the creation and trade of digital collectibles using blockchain-based software technology and smart contracts; downloadable digital media, namely, digital collectibles created with blockchain-based software technology and smart contracts, in the nature of photos, images, and videos of players, games, game footage, game highlights, and virtual experiences in the field of sports, entertainment, fashion, and pop-culture
• Computer application software for mobile phones, portable media players, and handheld computers, namely, software for providing information in the fields of wellness, exercise, fitness, nutrition, and supplementation
• Endorsement services, namely, promoting the goods and services of others through the issuance of product and service endorsements
• Providing digital collectible services, namely, operating an online marketplace for transactions and registry services using blockchain-based software technology and smart contracts for digital collectibles; providing digital collectible services, namely, providing non-fungible tokens; providing digital collectible services, namely, operating an online marketplace for transactions and registry services using blockchain-based software technology and smart contracts for digital collectibles featuring players, games, records, statistics, information, photos, images, game footage, highlights, and experiences in the field of sports, entertainment, fashion, and pop-culture
• Restaurant services; bar services; restaurant carryout services; pop-up restaurant services; restaurant and catering services; take-out restaurant services; restaurant and cafe services; restaurant, bar, and catering services; restaurant services, including sit-down service of food and take-out restaurant services; restaurant services, namely, providing of food and beverages for consumption on and off the premises; pop-up bar services; bar and cocktail lounge services
• Providing a website featuring online non-downloadable software that enables users to purchase, sell, trade, exchange, store, send, receive, accept, and transmit digital, cryptographic, non-fungible tokens and semi-fungible tokens
• Issuance of digital tokens; digital token exchange services; digital token trading; digital token transfer services; on-line real-time digital token trading; non-fungible tokens used with blockchain technology or other distributed ledger technology; non-fungible tokens used with blockchain technology or other distributed ledger technology to represent a collectible item
• Posters; printed posters; mounted printed posters; collectible printed trading cards; printed sports trading cards; printed photographs
• Clothing, namely, jerseys
• Footballs

TB12 Foundation

The TB12 Foundation was founded by Brady in 2015 with a mission to help athletes maximize their health and potential. He hopes to help athletes do what he’s done in his own career – keep going despite the odds. The work done at the foundation includes helping to prevent injury, improve longevity, stay on the field, and help at-risk athletes. The TB12 Foundation wordmark was filed in 2016, registered in 2018, and applies to:

• Charitable donation services for underprivileged athletes, namely, providing physical therapy evaluation and physical rehabilitation to restore physical function that prevents the onset of injuries

Wrapping up

Tom Brady is arguably the most successful NFL quarterback of all time, with a huge number of records and awards to back that up. During his longstanding prosperous career, he has built a stellar reputation and brand, as evidenced by his 129 registered trademarks.

However, it’s interesting to note that while this may seem like a lot of trademarks, Brady actually has very few trademarks – they’re primarily “TB12” branding, both his names “Brady” and “Tom Brady”, his charitable organization and a couple of slogans. The volume of the trademarks lies in what he’s covered. Brady has ensured each of his trademarks covers clothing, merchandise, food, drinks, fitness equipment, and much more. 

The NFL star has also recently started “199 Productions” – a production company that aims to develop documentaries as well as other programming. The name is in reference to Brady being the 199th draft pick overall. However, he has not yet filed a trademark for this production company. With an estimated net worth of $512 million, it’s worth ensuring that all of his assets and IP are protected to save him in future legal battles. As most of his trademarks have been filed in recent years, this suggests that Brady and his team are now recognizing the importance of trademarking his assets. 

Read more about famous trademarks here.