Yes, you can trademark a color.

You may trademark a color provided that the color plays an important part of your product or service’s brand identity. A color trademark would not prevent a company in a different field from utilizing that particular shade, but it does prevent the use of that color in a way that would create brand confusion.

For example, a clothing company would not have any problem using UPS’s particular shade of brown.  However, if another package delivery company started using the color brown to market and brand their services, that would likely result in an infringement of UPS’s trademark rights to the color brown.

If you’re interested in learning more about trademarking a color, contact us today to speak with a trademark attorney.

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