Many people end up looking for how to trademark a name for free. It’s a bit complicated. You can not register a trademark for free. However, you can establish something known as a “common law trademark” for free, simply by opening for business.

The benefit of relying on common law trademark rights is that it’s free, and you don’t need to do any specific work filling out forms, etc.

However, there are protections that are only given to marks that have been officially registered with the USPTO.

In short…
Can you officially trademark a name for free? No.
Can you get some of the protections of having a trademark for free? Yes.

Limitations of a Free, “Common Law” Trademark

The biggest limitation to using a common law trademark as your only level protection is the geographic limit. As I explained in this article, a free/common law trademark only applies for your geographic area:

Take the case of Burger King in Mattoon, Illinois. The owners established a common law trademark for the BURGER KING mark before the national (now global) chain appeared. But because the owners didn’t file for a federal trademark, they had rights only in their local area. The global “BURGER KING” brand cannot enter Mattoon, Illinois, because of the established local trademark. But there is little else the original Burger King owners can do. (Read more)

Registering a Mark

In order to register a trademark, you must at pay a nonrefundable government filing fee to the United States Patent and Trademark Office (USPTO). Although the USPTO does provide the necessary forms to apply for a trademark on their website, it is a complicated process with numerous pitfalls that could prevent an application from being approved.

A trademark attorney will search USPTO databases as well as unregistered “common law” trademarks that could impede your ability to register your name. Attorneys can also determine the most suitable way to describe your products or services, as well as the appropriate classes and categories to register your trademark under.

How Much Does Trademark Registration Cost?

So, if you’re not quite comfortable relying on common law trademark rights, how much will it cost to trademark a name? Here’s a simple breakdown:

How Much Does it Cost to Trademark a Name?

Total Fee$970
Government Filing Fee (per class)$275
Attorney Search & Filing Fee$695

Read more in our full guide on the cost to trademark a name.

The Trademark Process

The video below explains the process we can use to help you secure your trademark.

Trademark attorney Xavier Morales

Begin your Trademark Search Online

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