Can I Trademark a T-shirt?

Yes, you can trademark a t-shirt. You can trademark a name, logo, or slogan that appears on your t-shirts. You may register a trademark for any materials that identify and promote your particular goods and services.

This information was provided by our founding attorney, Xavier Morales, Esq. 

For example, the “NIKE” name and logo, as they appear on t-shirts, are registered trademarks. Trademarking a t-shirt logo or slogan will prevent another company from manufacturing or selling a similar t-shirt, thus solidifying your place within your niche.

If you wish to register a trademark for a particularly common word or phrase, you should have a trademark attorney perform a trademark search as soon as possible. The existence of an identical trademark will prevent you from registering your particular phrase. If is important to have these searches performed by a trademark attorney, as there are a number of places that these trademarks can be found rather than a single, all inclusive database. If you attempt this search on your own, it is unlikely that you will check all possible locations.

If you are considering registering a trademark for a logo, you should contact our associates today to ensure that your logo is distinct enough.

The Process for Trademarking a T-Shirt

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The Steps to Getting a T-Shirt Trademark

Step 1: Perform A Comprehensive Search

We will conduct a thorough trademark search to ensure your desired mark doesn’t closely resemble existing registered trademarks. Seeking an attorney's help can aid in identifying both exact matches and "confusingly similar" marks, as they have access to various databases and can discern subtle distinctions.

Step 2: File the Trademark Application

After due diligence, we file a trademark application through the Trademark Electronic Application System (TEAS) or its alternative, TEAS Plus. The choice between these two can impact costs and requirements; we'll provide guidance on this decision and help navigate the complexities.

Step 3: Monitor Your Application

Once the application is submitted, expect a waiting period of 4 to 6 months for feedback from the USPTO. While the initial response might be an approval, there's a possibility of receiving an Office Action or denial, but amendments can typically be made and refiled.

Step 4: Finalize Your Registration

Upon application approval, the trademark will be published in the Trademark Official Gazette for 30 days, allowing potential opposition from other companies. If opposed, the case might proceed to the Trademark Trial and Appeal Board (TTAB). If unopposed, a certificate of registration will be issued, but ongoing maintenance is essential to preserve trademark rights.

Start the Trademark Process

More Common Trademark Questions

Xavier Morales, Esq.

About the Author

Xavier Morales, Esq.

Mr. Morales founded his trademark law practice in January 2007 with the goal of providing intellectual property expertise to entrepreneurs and businesses around the country. Since then, he has filed more than 6,000 trademarks with the USPTO. You can learn more about Xavier here.

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