Yes, you can trademark an image.

When you utilize an image in active branding, such as Nike’s famous “swoosh” logo, it is imperative that you trademark that image. Your first step in trademarking an image is to contact an attorney to attain trademark clearance. Put simply, trademark clearance is permission you obtain to register a trademark after completing a thorough trademark search.

When executed, this search will find not only exact matches of the image you wish to trademark, but images bearing too close a resemblance. If such an image is found, your image will not be eligible for trademark as it could potentially lead to confusion among consumers. If your image receives clearance, it would behoove you to work with an attorney, who will communicate with the USPTO during the trademarking process.

Are you seeking a trademark for an image and need more information? Get in contact with one of our representatives today.


Trademark attorney Xavier Morales

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