When Beyond Meat and Dunkin’ Donuts launched their celebrity-studded national advertising campaign in 2019, they used a catchy slogan: “Great Taste, Plant-Based.” A small Philadelphia company had registered a nearly identical phrase four years earlier. That oversight just cost Beyond Meat $38.9 million. A Jury Verdict Six Years in the Making On November 24, 2025, … Read more
Six days after an Australian beach umbrella company received its USPTO registration certificate for “Swim Shady,” Eminem’s legal team filed a petition to cancel the mark. The rapper’s lawyers argued the name is “highly confusingly similar and/or legally identical in sight and sound” to his decades-old SLIM SHADY trademark. The company that started as “Slim … Read more
Jarrad Hewett’s Oklahoma underwear company just had its most profitable month after three years of building his brand around a cartoon squirrel holding acorns. Weeks later, Texas-based Buc-ee’s sent him a three-page cease and desist letter demanding he abandon the logo, stop using the colors red, yellow, and brown, eliminate all cartoon rodents from his … Read more
Days after celebrating her 70th birthday with a star-studded bash, Kris Jenner filed a trademark application for “Queen By Kris Jenner” through Jenner Communications Inc. The filing covers an extensive range of beauty products including perfumes, lotions, body oils, lip gloss, nail polish, and artificial eyelashes. This marks the matriarch’s entry into the beauty market … Read more
When Jaime Rogozinski created r/WallStreetBets in 2012, he coined the name and built a community that would eventually drive the 2021 GameStop short squeeze heard around the world. By the time Reddit banned him from the platform in April 2020 for violating self-promotion policies, the subreddit had reached 1 million subscribers. Rogozinski filed a federal … Read more
When Sydney Sweeney filed her trademark application with the United States Patent and Trademark Office on November 4, 2025, the entertainment industry took notice, but not for the reasons you might expect. The Euphoria star wasn’t protecting a new fragrance, clothing line, or beauty brand. Instead, her application covered adjustable spanners, socket sets, car polishes, … Read more
When All Elite Wrestling filed its trademark application for “AEW Shockwave” on September 6, 2024, the company likely anticipated a straightforward path to registration for what insiders believed would be a new television program. Instead, that filing triggered a federal trademark opposition that landed both AEW and the National Wrestling Alliance in a Trademark Trial … Read more
When Angel Reese’s Heitner Legal team posted “Angel Reese is now ANGEL REESE®️” on October 28, 2025, the announcement marked more than just another trademark registration. The Chicago Sky forward had officially secured federal protection for the most valuable asset in her business empire: her own name. While the 23-year-old athlete continues dominating rebounds on … Read more
When Vancouver-based Lululemon Athletica received federal trademark registration for “Lululemon Dupe” on October 21, 2025, the athleisure giant flipped conventional brand protection on its head. Instead of fighting the term that has plagued premium brands across social media, Lululemon claimed ownership of it. The registration, granted just ten months after the company filed its application … Read more
Two professional pickleball leagues, both calling themselves the “National Pickleball League.” Two organizations using “NPL” to brand their operations. One federal courtroom in Oklahoma City where a judge will decide which league gets to keep the name that’s become central to their business identity. For one of these leagues, October 18, 2025 marked the beginning … Read more
When YouTube’s biggest creator files paperwork to launch a financial services empire, it’s more than just another influencer side project. On October 13, 2025, Jimmy Donaldson (better known as MrBeast to his 446 million followers) filed a trademark application that could reshape how an entire generation manages money. But lurking beneath the announcement are cryptocurrency … Read more
When Progressive Towing & Hauling, LLC opened for business in Maryland, the owners probably thought they’d chosen a forward-thinking name. What they didn’t anticipate was a federal lawsuit from one of America’s largest insurance companies. On October 14, 2025, Progressive Casualty Insurance Company sued the small towing operation for copying not just their name, but … Read more
On October 1, 2025, World Wrestling Entertainment filed a trademark application with the United States Patent and Trademark Office for its classic “block” logo, the bold, squared design that defined the company during its 1980s Hulk Hogan era. This wasn’t a routine defensive filing or a minor brand housekeeping task. This was WWE making a … Read more
When General Motors filed a trademark application for “Camaro” in Cambodia on September 25, 2025, automotive enthusiasts worldwide started speculating about the muscle car’s comeback. But here’s what most people missed: GM wasn’t filing in Tokyo, Berlin, or São Paulo. They filed in Cambodia, a country not exactly known as a major automotive market. The … Read more
Imagine spending five years building a successful podcast brand around your own first name, only to have a toy company tell you that you can’t register it as a trademark. That’s exactly what’s happening to a DC podcaster in a legal battle that raises questions about corporate trademark power, common personal names, and how far … Read more
In March 2025, CarShield (NRRM, LLC) filed what seemed like a straightforward trademark lawsuit against American Dream Auto Protect. Strong trademarks that would win protection in traditional advertising are struggling to find the same protection in digital spaces. This case had everything trademark attorneys hope for: clear evidence of competitor keyword hijacking, consumer confusion, and … Read more