Xavier Morales Next to the Statue of Liberty, the woman in the Columbia logo is the most recognizable statue in the US. The gorgeous painting depicts a glowing sunset and billowing clouds that surround a beautiful woman. Like that other famous monument, she lifts one arm bearing a torch and wears a flowing robe. This elegant symbol … Read more
Amazon is one of the biggest companies in the world. One of the so-called Big Four of Technology, the massive online retailer has annual sales of more than $200 billion dollars. Amazon has also been behind many innovations in technology, including drone package delivery, robotic workers, online cloud services and voice-activated assistance. Amazon began as … Read more
The National Broadcasting Company (NBC) is known for its peacock logo and its three-note chime. When you hear that sound and see that colorful bird, you know you’re watching NBC. NBC is a major force in network television. It’s the oldest broadcasting company in the US. The NBC logo has been part of the company’s … Read more
When you see golden arches, you probably think of McDonald’s. These golden double arches are among the most recognized symbols in the world. They point the way to a McDonald’s meal whether you’re in Iowa, Canada, the Philippines or France. How did McDonald’s come up with them? It all starts with a drive-in restaurant in … Read more
The NASA logo has gone through several changes. In fact, one of its designs came back after decades of retirement. Two of its best-known logos, affectionately known as the “meatball” and the “worm,” symbolize the optimism that underlies the positive view most people have of NASA. A Moon and a Meatball The 1969 moon landing … Read more
Justice is blind, at least theoretically. Frequently we see big-guy versus little-guy cases end overwhelmingly in favor of the big-guy due to sophisticated legal tactics utilized by teams of lawyers. In the face of such resources, it’s easy to understand why David toppling Goliath was the upset of the millennium. But even with such scenarios, … Read more
The phrase, “Where’s the beef?” has become an indelible part of our culture. It has appeared in TV shows, popular songs, games and even a presidential debate. It all began when a fast food company wanted to shake up its advertising. History of Wendy’s Dave Thomas was born in Atlantic City but moved around the … Read more
Although Apple no longer says, “Think different,” the deliberately ungrammatical slogan is an important part of the company’s history. It created the image of rebelliousness and creativity that still define Apple today. History of Apple Steve Jobs and Steve Wozniak were college dropouts in California who founded Apple Computers on April 1, 1976. They shared … Read more
Nike shoes take their name from the Greek goddess of victory. It’s a fitting symbol for one of the world’s biggest seller of athletic shoes. The Nike “swoosh” is a symbol of athleticism all over the world. That image only grew when the company adopted its timeless slogan, “Just do it.” How Nike Began In … Read more
McDonald’s “I’m lovin’ it” is the fast food company’s longest-running marketing campaign. The well-known, five-syllable jingle that accompanies it is as popular as some radio hits. There’s a reason for that popularity, as you’ll see when you read the fascinating history of this well-known slogan. Brief History of McDonald’s The story of McDonald’s is almost … Read more
Cadbury has sold chocolate products for 200 years. It was one of the first chocolate companies to produce a genuinely creamy chocolate bar. Ever since, it has reigned as the number one selling chocolate brand in the UK. Today, Cadbury is a billion-dollar corporation whose distinctive purple-clad candies appear in stores around the world. How … Read more
A bullseye and the color red immediately make us think of one retailer. A 2003 survey found that 96% of Americans recognized them as the symbols of Target stores. That’s higher recognition than the Apple symbol or the Nike swoosh. Target is the eighth largest retailer in the US, and its familiar red symbols regularly … Read more
Few companies are as closely linked to one color as United Parcel Service, which is popularly known as Big Brown and whose advertisements used to ask, “What can brown do for you?” The Atlanta-based United Parcel Service, commonly referred to as UPS or Big Brown, is the largest parcel delivery company in the world. Big … Read more
The famous magenta “un-carrier” started life as a regional service provider. Over the years, T-Mobile has stood out for its edgy ad campaigns and its brightly colored displays. How T-Mobile Got Started T-Mobile is a subsidiary of the German wireless giant Deutsche Telekom AG. The company started its life as VoiceStream Wireless PCS in 1994. … Read more
Few things are as instantly recognizable as a box from Tiffany. The legendary jeweler is known as much for its iconic jewelry designs as it is for those robin’s egg blue boxes with their white ribbons and simple black lettering. Now a global brand with stores in every major city in the world, Tiffany began … Read more
Creating a unique name, logo, or slogan for your product or service business comes with the responsibility to trademark the name, logo, or slogan to ensure that another company or person does not use the idea for their own financial gain. The Trademark Trial and Appeal Board (TTAB) is tasked with hearing appeals of trademark … Read more