In 2020, the company behind Aunt Jemima announced it was changing the name of the famous baking mix. For many people, it was long past time. For years, Aunt Jemima has been criticized by many as a racist, insensitive spokesperson. The image of Aunt Jemima depicted on the box has changed several times, and it … Read more
If you think of pizza when you see a red roof, you’re not alone. All over the world, a red roof is associated with Pizza Hut. With more than 18,700 locations, it is the world’s largest pizza chain. Since its founding over 60 years ago, with a brief exception, the chain has kept that bright … Read more
The Pittsburgh Steelers are one of the most storied franchises in the National Football League (NFL). Since 1933, ownership of the team has remained in the hands of the original family. Under the Rooney family’s direction, the team became the first to win six Super Bowls. Among other things, the Steelers are famous for their … Read more
Toyota is one of the most popular car brands in the world, and it’s the top seller of Japanese cars in the U.S. Toyota is the only foreign automaker whose car sales compare favorably with those of Ford and Chevy. The well-known Toyota symbol is synonymous with high quality, dependability and gas mileage. Building on … Read more
The founding of AT&T starts with the invention of the telephone. Alexander Graham Bell was a teacher and inventor who was renowned for his work teaching deaf students. Alexander’s mother and wife were both deaf, and he had a personal and professional interest in helping deaf people communicate. Teaching the Deaf Born in Scotland, Bell … Read more
Let us start with the obvious question: should you hire a trademark attorney? Absolutely. Hiring a trademark attorney is a smart move – one that pays for itself in the long run. A licensed trademark attorney offers you an invaluable range of services. For instance, an attorney can help you choose a strong mark to … Read more
The NBA, or National Basketball Association, started in 1946 under the name The Basketball Association of America. A group of businessmen decided to start a league consisting of teams from across the United States and Canada. At the time however they had to compete with other organizations and find a way to make their organization … Read more
Chrysler is an American automobile manufacturer founded by Walter Chrysler in 1925. Walter Chrysler took over the Maxwell Motor Company and within three years expanded to acquire multiple other brands. Chrysler has worked hard to create a recognizable image that represents the most important elements of the company. Over the decades the Chrysler logo has … Read more
The Denver Broncos, the NFL team based out of Denver Colorado, was established in 1958. Today the team has made a name for itself by way of the high-performing players and the fact that they have taken home 10 different championships since their inception. Representative of their high performance, the Denver Bronco logo has included … Read more
Chevrolet is one of the leading American car manufacturers and has been in business since 1911. The company was started by William Durant and Louis Chevrolet. And it’s more than 100 Year history the company has become one of the top selling car manufacturers easily recognized by its logo. The famous bow tie logo for … Read more
YouTube is a video viewing platform that was started in 2005 out of San Bruno California. The very first video ever posted to YouTube was from the San Diego Zoo. Today it is the second most visited site around the world. 51% of people who use YouTube visit the site every single day with over … Read more
The Golden State Warriors are a storied basketball franchise whose famous players include Joe Fulks, Chris Mullin and Wilt Chamberlain. Along with its legendary history, the team is also known for its legendary “the City” logo, which is one of the best-known sports logos in history. Early Days The Golden States Warriors began in 1946 … Read more
With all the time and money that you’ve invested in establishing and registering your trademark, imagine how devastating it would be to have a competitor use your mark with the law’s blessing. If you fail to adequately police infringement, that is exactly what could happen. Registering your mark is a necessary (but not wholly sufficient) … Read more
It’s impossible to mistake the Disney animated logo for anything else. The enchanted castle on a blue background, a shooting star and the opening notes of “When You Wish Upon a Star” can only mean you’re about to watch a Disney production. In use since 1985, the logo also serves as a way to show … Read more
The Lego trademark has been a symbol of imaginative play for almost 100 years. The Swiss company, which is still owned and run by the same family, was founded on the principle that toys could be educational, well made and fun. Playing Well At the age of 24, Ole Kirk Christensen moved to Billund, Denmark, … Read more
For any business owner, the potential costs associated with a trademark dispute battle can be extremely high. For some startups, the idea of entering into a legal fight over the right to use a mark is simply out of the question due to limited resources. There’s a new trend on the rise that is changing … Read more