The History of the Chevy Logo
Chevrolet is one of the leading American car manufacturers and has been in business since 1911. The company was started by William Durant and Louis […]
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The History of the YouTube Logo
YouTube is a video viewing platform that was started in 2005 out of San Bruno California. The very first video ever posted to YouTube was
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The History of the Golden State Warriors Logo
The Golden State Warriors are a storied basketball franchise whose famous players include Joe Fulks, Chris Mullin and Wilt Chamberlain. Along with its legendary history,
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Will I Forfeit My Trademark If I Don’t Police Infringement?
With all the time and money that you’ve invested in establishing and registering your trademark, imagine how devastating it would be to have a competitor
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The History of the Disney Logo
It’s impossible to mistake the Disney animated logo for anything else. The enchanted castle on a blue background, a shooting star and the opening notes
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The History of the LEGO Logo
The Lego trademark has been a symbol of imaginative play for almost 100 years. The Swiss company, which is still owned and run by the
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Trademark Disputes: How Startups Are Fighting The Big Guys
For any business owner, the potential costs associated with a trademark dispute battle can be extremely high. For some startups, the idea of entering into
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How to Prevent Major Corporations from Stealing Your Trademark
If anyone can attest to the nightmare of waging a trademark battle against a corporate giant, it’s Amy Brooks, a Rochester-based entrepreneur. Ms. Brooks is
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The History of the Coca-Cola Logo
The color red and the scripted word Coca-Cola are worldwide symbols of refreshment and fun. The simple typeface, bright colors and consistency over time have
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The History of the Nike Logo
The Nike logo, known as “the Swoosh,” is one of the most recognized graphics in the world. This simple, powerful design has graced the company’s
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The History of the Fruit of the Loom Logo
Fruit of the Loom is has been around for over 200 years, and it owns one of the oldest trademarks in US history. The company
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The History of the Burger King Logo
Burger King has long battled its chief rival McDonald’s for world burger dominance. Now in the second spot behind the Golden Arches, the chain has
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The History of the Microsoft Logo
Microsoft’s logo has gone through many changes, and each has reflected the shifting priorities of the famous software giant. A rapidly changing industry called for
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Your Trademark Application is Filed: Now What?
As Tom Petty sang, the waiting is the hardest part. After you put time, effort, and money into filing your trademark application you want to
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Trademark License Agreements Explained
Imagine you own a t-shirt manufacturing company called Bob’s Snazzy Shirts. You’ve worked hard to make Bob’s the region’s leading producer of t-shirts. After years
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The History of the Columbia Pictures Logo
Next to the Statue of Liberty, the woman in the Columbia logo is the most recognizable statue in the US. The gorgeous painting depicts a
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